Issue of the Journal of Media Business Studies on Multi-platform Strategies

Issue of the Journal of Media Business Studies on Multi-platform Strategies

Issued: Thu, 28 May 2015 09:39:00 BST

The latest issue of the Journal of Media Business Studies (Volume 12, Issue 1), guest edited by Gillian Doyle, draws together a range of international research that contributes to a fuller analytical understanding of the use, advantages and wider implications of multi-platform strategies in the context of a rapidly evolving media ecology. The table of contents for this special issue of the journal is available to view here