The university of the future: a design-led innovation workshop
Date: Saturday 1st February 2020
Time: 10am to 4.30pm
What is this workshop about?
Enrooted in the culture of design thinking, design-led innovation has emerged in recent years as a common way for organisations to solve wicked issues by:
- Framing a problem;
- Identifying customers’ needs;
- Ideating innovative solutions to problems, by addressing the needs;
- Prototyping and testing the solutions.
By leveraging its creative potential, this methodology has inspired entrepreneurs and start-up founders in their journey from ideas to successful innovations. In this workshop, you will learn the basics of design thinking and design-led innovation. You will learn how to use design-inspired methods such as user journey maps and personas, to identify deep customers’ insights; you will stimulate your creativity by using structured ideation; you will visualise your solutions through storyboarding; and you will have a chance to pitch your ideas.
One of the best things about design is that it keeps things real. In this workshop, you will constantly engage in practical activities (individual and team-based) to apply the tools and methods you will learn. You will have a specific, ‘real-world’ challenge: designing the university of the future.
By participating in this workshop, you will also be part of a multi-country research aimed at understanding how postgraduate students would design their ideal university of the future. The material you will produce in the workshop, together with two surveys that will be administered to you at the beginning and at the end of the workshop, will be utilised by the researchers as data for their study. For further information on this, please carefully read the attached Participant Information Sheet (pdf) and Consent Form (pdf). Please note that by participating in the workshop you are giving consent to participate in the research project as well. Copies of the Participant Information Sheet and Consent Form will be available for you to sign before the start of the workshop.
What are the benefits of taking this workshop?
Regardless of your future employment, as a marketing manager for a major firm, an accountant, a business analyst or a start-up founder, you will find yourself in situations in which you are asked to come up with ‘out-of-the-box’ solutions to problems that just seem not to go away. This workshop will give you some of the tools, lenses and methods to do so. At the end of the workshop, you will be familiar with the basic concepts of design thinking and the methods and tools of design-led innovation. You will have practiced design-led innovation, by addressing the challenge of drawing your own ideal university of the future. Overall, this workshop is a unique opportunity to explore an exciting field at the intersection between business, technology and the arts, with topics not currently taught in other courses at the Adam Smith Business School.
What will happen at the workshop?
This workshop will consist of two intertwined parts:
- Learning how to use design-inspired methods;
- Applying such methods by addressing the challenge of designing the university of the future.
The research part of the workshop will happen simultaneously: at the beginning and at the end of the workshop, you will take a 15 minutes survey on your university experience; during the workshop, the materials you will produce by applying the design-inspired methods you have learned, will constitute the data for the researchers to carry on their study on the university of the future. Again, please carefully read the attached Participant Information Sheet (pdf) and Consent Form (pdf) for further details on the research component.
Who will be leading this workshop?
The workshop is led by Dr Ivano Bongiovanni, an experienced facilitator of design-led initiatives at the Adam Smith Business School, and by Dayana Balgabekova, a PhD student from the School of Education.