Dr Thomas Anker
- Senior Lecturer (Management)
Dr Thomas Anker holds a PhD in business ethics from the University of Copenhagen. He is Senior Lecturer in Marketing at the Adam Smith Business School and currently serves as Management Research and Scholarship Lead. As Head of Department (2016-2019), he was responsible for academic leadership of the Management Subject Area, including curriculum and degree development, assurance of learning, recruitment, workload planning, budget control, performance and development reviews, and line management.
His research interests are social marketing and public health, business ethics and consumer value creation. He has published in journals such as Journal of Business Ethics, European Journal of Marketing, BMJ and BMC Public Health.
Thomas has a longstanding association with the European Management Journal and has served as Associate Editor, Co-Editor-in-Chief and Editor-in-Chief.
Thomas is a member of the Marketing research cluster.
Areas of expertise:
- Social marketing
- Business ethics
- Value creation
Anker, T. and Weishaar, H (2016-2020). The effectiveness of fear appeal in anti-smoking campaigns. Lord Kelvin Adam Smith PhD Scholarship (supervisor-led). Award: £136,176.
Macdonald, S., Hilton, S., Robb. K. and Anker, T. (2014) An exploration of the media representation of cancer and its impact on older adults’ understanding of cancer risk and help-seeking behaviour. CRUK: Early Diagnosis Advisory Group. Award: £45,000.
Thomas is interested in supervising PhD projects in social marketing, business ethics and value creation.
Current doctoral supervision
- HE, Mengwei
The impact of the application of artificial intelligence technology on the effectiveness of export marketing capabilities and export performance: a resource-based view and dynamic capability theory
- Liu, Haoran
An Assessment of Brand Philanthropy on Perceptions of Consumer-brand Equity Process
- Rubin, Gary
Qualitatively exploring institutional logics within a financial advisory firm: implications for advisor ethics
- "Consumer coping strategies and food safety". Thesis submitted within 3 years. (2014-2017)
- "Celebrity endorsement and donation intention in the charity sector" (2015-2018)
- Introduction to Marketing
- Ethics and Business
- Brand Management
- Ethics and Political Philosophy
- International Marketing Foresight
- Social Marketing
- Advanced Normative Theory
- Publication Strategy for PhD students
- Cases and Problems in Marketing
- Corporate Image and Branding
- Strategic Foresight
- Research Methods