Dr Thomas Anker

  • Senior Lecturer (Management)

telephone: 01413303127
email: Thomas.Anker@glasgow.ac.uk

College of Social Sciences, Adam Smith Business School, Gilbert Scott Building, West Quadrangle

ORCID iDhttps://orcid.org/0000-0002-8432-2941

Biography

Dr Thomas Boysen Anker is a Senior Lecturer (Associate Professor) in Marketing. He is a board member and Vice Chair of the European Social Marketing Association. His main research areas are social marketing, marketing ethics and consumer value creation, with a strong interdisciplinary focus on public health. He has published widely in journals such as Journal of Business Ethics, European Journal of Marketing, Marketing Theory, British Medical Journal (BMJ) and BMC Public Health.

Thomas is currently Management Research and Scholarship Lead and has played a key role in improving the research environment, for example through the creation of an internal peer-review group and the Author Academy for PhD students and early career academics. He has also served three years as Head of Department (2016-2019), where he was responsible for academic leadership of the Management Subject Area, including curriculum and degree development, assurance of learning, recruitment, workload planning, budget control, performance and development reviews, and line management.

Thomas has a longstanding association with the European Management Journal and has served as Associate Editor, Co-Editor-in-Chief and Editor-in-Chief (2014-2018).

Research interests

Thomas is a member of the Marketing research cluster.

Areas of expertise:

  • Social marketing: how can we best use marketing methods and business thinking to address the grand challenges of society, sustainability and public health?
  • Marketing ethics: how do new technologies impact on consumers’ ability to make informed decisions and act autonomously?
  • Marketing ethics: does the metaverse pose new threats to consumer autonomy, or does it potentially enhance consumer autonomy?
  • Consumer empowerment: what types of empowerment do consumers possess, and can they use it to make real social change?
  • Marketing strategy: Has the Covid-19 pandemic created lasting changes in consumer mindsets and values? If so, how should brands respond long-term?

Publications

List by: Type | Date

Jump to: 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2004
Number of items: 33.

2022

Anker, T. B. , Gordon, R. and Zainuddin, N. (2022) Consumer-dominant social marketing: a definition and explication. European Journal of Marketing, 56(1), pp. 159-183. (doi: 10.1108/EJM-08-2020-0618)

2021

Anker, T. B. (2021) At the boundary: post-COVID agenda for business and management research in Europe and beyond. European Management Journal, 39(2), pp. 171-178. (doi: 10.1016/j.emj.2021.01.003)

2020

Anker, T. (2020) Autonomy as license to operate: establishing the internal and external conditions of informed choice in marketing. Marketing Theory, 20(4), pp. 527-545. (doi: 10.1177/1470593120926255)

2019

Fanous, N., Weishaar, H., Hilton, S. and Anker, T. (2019) Intercultural Comparison of Social and Cultural Factors Shaping Adolescents’ Perceptions of Graphic Health Warnings on Cigarette Packages: the Case of the United Kingdom and the State of Qatar. 6th World Social Marketing Conference, Edinburgh, UK, 04-05 Jun 2019.

2018

Fanous, N., Anker, T. , Weishaar, H. and Hilton, S. (2018) How do UK Adolescents Perceive Graphic Health Warning Labels on Cigarette Packages? A Scoping Study. 18th Annual Conference of the Society for Research in Nicotine and Tobacco Europe (SRNT Europe 2018), Munich, Germany, 06-09 Sep 2018.

Macdonald, S. , Cunningham, Y., Patterson, C. , Robb, K. , Macleod, U., Anker, T. and Hilton, S. (2018) Mass media and risk factors for cancer: the under-representation of age. BMC Public Health, 18, 490. (doi: 10.1186/s12889-018-5341-9) (PMID:29695238) (PMCID:PMC5918870)

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

2017

Anker, T. and Ratner, R. (2017) You Can Lead a Horse to Water, But Can You Make it Drink? Motivating Research Faculty to Engage in Teaching Innovations. AACSB Associate Deans Conference, New Orleans, LA, USA, 06-08 Nov 2017.

Anker, T. B. (2017) Corporate democratic nation-building: reflections on the constructive role of businesses in fostering global democracy. In: Siebert, S. (ed.) Management Research: European Perspectives. Routledge: New York, NY, pp. 141-156. ISBN 9781138721463

Anker, T. B. (2017) Globally European: reflections on EMJ from the incoming Editor-in-Chief. European Management Journal, 35(2), pp. 141-144. (doi: 10.1016/j.emj.2017.03.001)

Anker, T. B. (2017) Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy. European Management Journal, 35(1), pp. 1-7. (doi: 10.1016/j.emj.2016.12.003)

2016

Anker, T. B. (2016) Analysis of the paternalistic justification of an agenda setting public health policy: the case of tobacco plain packaging. Public Health Ethics, 9(2), pp. 208-228. (doi: 10.1093/phe/phw007)

Anker, T. (2016) It’s Called a Lecture Theatre! Reflections on Large-Class Student Engagement. In: CABS Learning, Teaching & Student Experience 2016, 5th Annual Conference, Birmingham, UK, 26-27 April 2016,

Anker, T. B. (2016) Truth in Marketing: A Theory of Claim-Evidence Relations. Series: Studies in business ethics. Routledge. ISBN 9781138849198

2015

Anker, T. , Brennan, L. and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T. , Sparks, L., Moutinho, L. and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi: 10.1108/EJM-09-2013-0518)

2014

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Anker, T. (2014) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan, pp. 204-215. ISBN 9781137353283 (doi: 10.1057/9781137353290_16)

Kamin, T. and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi: 10.1108/JSOCM-08-2013-0057)

2013

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

2012

Siebert, S. and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

Anker, T.B. , Kappel, K., Eadie, D. and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi: 10.1177/1470593112451379)

2011

Anker, T.B. and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Anker, T.B. , Sandøe, P., Kamin, T. and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi: 10.1007/s10551-011-0887-9)

2010

Anker, T. , Kappel, K. and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi: 10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O. , Stead, M., Angus, K., Anker, T. and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi: 10.1136/bmj.b5650)

Hastings, G., Brooks, O. , Stead, M., Angus, K., Anker, T. and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Hastings, G., Brown, A.K. and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Kristensen, D.B., Askegaard, S., Jeppesen, L.H. and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

2009

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T. and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament: Copenhagen, pp. 48-52.

2004

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi: 10.1515/SATS.2004.92)

This list was generated on Tue Aug 16 20:53:01 2022 BST.
Number of items: 33.

Articles

Anker, T. B. , Gordon, R. and Zainuddin, N. (2022) Consumer-dominant social marketing: a definition and explication. European Journal of Marketing, 56(1), pp. 159-183. (doi: 10.1108/EJM-08-2020-0618)

Anker, T. B. (2021) At the boundary: post-COVID agenda for business and management research in Europe and beyond. European Management Journal, 39(2), pp. 171-178. (doi: 10.1016/j.emj.2021.01.003)

Anker, T. (2020) Autonomy as license to operate: establishing the internal and external conditions of informed choice in marketing. Marketing Theory, 20(4), pp. 527-545. (doi: 10.1177/1470593120926255)

Macdonald, S. , Cunningham, Y., Patterson, C. , Robb, K. , Macleod, U., Anker, T. and Hilton, S. (2018) Mass media and risk factors for cancer: the under-representation of age. BMC Public Health, 18, 490. (doi: 10.1186/s12889-018-5341-9) (PMID:29695238) (PMCID:PMC5918870)

Anker, T. B. (2017) Globally European: reflections on EMJ from the incoming Editor-in-Chief. European Management Journal, 35(2), pp. 141-144. (doi: 10.1016/j.emj.2017.03.001)

Anker, T. B. (2017) Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy. European Management Journal, 35(1), pp. 1-7. (doi: 10.1016/j.emj.2016.12.003)

Anker, T. B. (2016) Analysis of the paternalistic justification of an agenda setting public health policy: the case of tobacco plain packaging. Public Health Ethics, 9(2), pp. 208-228. (doi: 10.1093/phe/phw007)

Anker, T. , Sparks, L., Moutinho, L. and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi: 10.1108/EJM-09-2013-0518)

Kamin, T. and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi: 10.1108/JSOCM-08-2013-0057)

Anker, T.B. , Kappel, K., Eadie, D. and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi: 10.1177/1470593112451379)

Anker, T.B. , Sandøe, P., Kamin, T. and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi: 10.1007/s10551-011-0887-9)

Anker, T. , Kappel, K. and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi: 10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O. , Stead, M., Angus, K., Anker, T. and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi: 10.1136/bmj.b5650)

Kristensen, D.B., Askegaard, S., Jeppesen, L.H. and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi: 10.1515/SATS.2004.92)

Books

Anker, T. B. (2016) Truth in Marketing: A Theory of Claim-Evidence Relations. Series: Studies in business ethics. Routledge. ISBN 9781138849198

Book Sections

Anker, T. B. (2017) Corporate democratic nation-building: reflections on the constructive role of businesses in fostering global democracy. In: Siebert, S. (ed.) Management Research: European Perspectives. Routledge: New York, NY, pp. 141-156. ISBN 9781138721463

Anker, T. (2014) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan, pp. 204-215. ISBN 9781137353283 (doi: 10.1057/9781137353290_16)

Anker, T.B. and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Hastings, G., Brown, A.K. and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament: Copenhagen, pp. 48-52.

Research Reports or Papers

Hastings, G., Brooks, O. , Stead, M., Angus, K., Anker, T. and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T. and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Conference or Workshop Item

Fanous, N., Weishaar, H., Hilton, S. and Anker, T. (2019) Intercultural Comparison of Social and Cultural Factors Shaping Adolescents’ Perceptions of Graphic Health Warnings on Cigarette Packages: the Case of the United Kingdom and the State of Qatar. 6th World Social Marketing Conference, Edinburgh, UK, 04-05 Jun 2019.

Fanous, N., Anker, T. , Weishaar, H. and Hilton, S. (2018) How do UK Adolescents Perceive Graphic Health Warning Labels on Cigarette Packages? A Scoping Study. 18th Annual Conference of the Society for Research in Nicotine and Tobacco Europe (SRNT Europe 2018), Munich, Germany, 06-09 Sep 2018.

Gibb, A. and Anker, T. (2018) Learning by Doing: Design and Delivery of Research-Led Experiential Learning with Commercial Corporations. Applied Learning Conference, Singapore, 25-26 Jan 2018.

Anker, T. and Ratner, R. (2017) You Can Lead a Horse to Water, But Can You Make it Drink? Motivating Research Faculty to Engage in Teaching Innovations. AACSB Associate Deans Conference, New Orleans, LA, USA, 06-08 Nov 2017.

Conference Proceedings

Anker, T. (2016) It’s Called a Lecture Theatre! Reflections on Large-Class Student Engagement. In: CABS Learning, Teaching & Student Experience 2016, 5th Annual Conference, Birmingham, UK, 26-27 April 2016,

Anker, T. , Brennan, L. and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Siebert, S. and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

This list was generated on Tue Aug 16 20:53:01 2022 BST.

Grants

Anker, T. B. (2022) ‘Social Harm in Advertising: The Case of Covid-19’. Research re-invogaration funding, University of Glasgow. Principle Investigator. £3,000.

Chen, B. and Anker, T.B. (2022).‘AI-based Social Marketing Model to Increase Vaccination Uptake’. Research re-invogaration funding, University of Glasgow. Co-Investigator. £2,880.

Anker, T. B. (2021) ‘When Fear Sells: Misleading, Harmful and Offensive Advertising in the Wake of Covid-19’. Research Internship, University og Glasgow. Principle Investigator. £1,615.

Anker, T. B., Weishaar, H. and Hilton, S. (2015) ‘The Effectiveness of Fear Appeal in Anti-Smoking Campaigns: The Case of Plain Packaging and Unintended Consequences in Young People’, Lord Kelvin Adam Smith Award. Principle Investigator. £136,176.

Macdonald, S., Hilton, S., Robb, K. and Anker, T. (2014) ‘An Exploration of Older Adults’ Understanding of Cancer Risk and Help-Seeking Behaviour’, Cancer Research UK. Co-Investigator. £45,000

Supervision

Thomas is interested in supervising PhD students in the areas of social marketing, marketing ethics, consumer empowerment, and value creation.

Current doctoral supervision

  • HE, Mengwei
    Customer engagement and online review: Different voices between Airbnb and hotel customers
  • Liu, Haoran
    Conceptualising and Measuring the Effects of Corporate Philanthropy on Employee-based Brand Equity
  • Rubin, Gary
    Qualitatively exploring institutional logics within a financial advisory firm: implications for advisor ethics

Completed PhDs

Current and past PhD projects where he has acted as first or second supervisor:

  • The Impact of Brand Experience on Consumer Decision-Making
  • AI-powered Personalisation of Marketing Messages
  • Micro-influencers and Negative Brand Engagement
  • Emotional connections and consumer satisfaction in the sharing economy: the case of Airbnb
  • Philanthropy and Employee-Based Brand Equity
  • Ethical Blindness and Management Decision-Making
  • The Influence of Competing Inta-Institituional Logics on Investment Adviser Ethcis
  • Exploring Online Value Destruction in Consumer-to- Consumer Engagement
  • The Effectiveness of Fear Appeal in Anti-Smoking Campaigns: The Case of Plain Packaging and Unintended Consequences in Young People.’ Lord Kelvin Adam Smith PhD Scholarship. Completed
  • Celebrity Endorsement in the Charity Sector.
  • Consumer Coping Strategies: Study of Consumer Responses to Food Safety Scandals

Teaching

Thomas is teaching the following courses and seminars:

  • Making Theoretical Contributions in Business and Management Research. PhD seminar.
  • Consumer Behaviour. MBA elective.
  • Social Marketing. Honours elective.
  • Introduction to Marketing. Level 1 core class.

Additional information