Dr Thomas Anker
- Senior Lecturer (Management)
Thomas is Head of Management and provides academic leadership of the subject area. His main responsibilities include line management of 50+ academic colleagues; international recruitment and selection of business school scholars; budget responsibility; performance and development reviews; project leadership of curriculum development, review and design of degree programmes; development and assurance of academic standards through contributions to the School Learning and Teaching Committee and extensive dialogue with External Examiners. Management is currently undergoing Periodic Subject Review and he is chairing the PSR Steering Group. He is also a member of the School Executive Committee.
As Senior Lecturer in Marketing, he is consistently publishing in internationally leading journals such as Journal of Business Ethics and European Journal of Marketing. He recently published a research monograph on truth in marketing. Watch this video for a quick introduction to the book:
His main research interests are social marketing; consumer value creation and business ethics.
The European Management Journal is very close to his heart and he has been associated with the journal over the last 3 years. First as Associate Editor for business ethics and, between March 2016 and March 2018, as Editor-in-Chief. He is continuing his involvement with the EMJ as Senior Editor. Thanks to their great authors, the EMJ has seen impressive development, currently with an impact factor of 2.481, which places the journal well within 3* territory.
He has recently introduced Business Briefings, which is a series of live interviews and conversations with business people and researchers at the Adam Smith Business School on current business affairs. Business Briefings are organised in close collaboration with business school students, and his co-host is currently Moa Schafer, joint Business & Management and Psychology student. Watch their videos here:
Thomas is a member of the Marketing research cluster.
Areas of expertise:
- Social marketing
- Consumer value creation
- Business ethics
Anker, T. and Weishaar, H (2016-2020). The effectiveness of fear appeal in anti-smoking campaigns. Lord Kelvin Adam Smith PhD Scholarship (supervisor-led). Award: £136,176.
Macdonald, S., Hilton, S., Robb. K. and Anker, T. (2014) An exploration of the media representation of cancer and its impact on older adults’ understanding of cancer risk and help-seeking behaviour. CRUK: Early Diagnosis Advisory Group. Award: £45,000.
Thomas is interested in supervising PhD projects in any area of social marketing, consumer value creation and marketing ethics.
Past PhD students:
- Kaidong Yu (2014-2017): Consumer coping strategies and food safety. Thesis submitted within 3 years.
Current PhD students:
- Parichehr Riahi Pour (2015-2018): Celebrity endorsement and donation intention in the charity sector.
- Noha Refaie (2016-2022 part time): Consumer value destruction.
- Nadia Fanous (2017-2020): The effectiveness of fear appeal in anti-smoking campaigns. Lord Kelvin Adam Smith PhD Scholarship.
- Gary Rubin: (2017-2023 part time). Moral grounding of investment advisor compensation plans.
- Introduction to Marketing
- Ethics and Business
- Brand Management
- Ethics and Political Philosophy
- International Marketing Foresight
- Social Marketing
- Advanced Normative Theory
- Publication Strategy for PhD students
- Cases and Problems in Marketing
- Corporate Image and Branding
- Strategic Foresight
- Research Methods