Miss Jie Sheng

  • Graduate Teaching Assistant (Management)

Publications

List by: Type | Date

Jump to: 2024 | 2023
Number of items: 2.

2024

Kostyk, A. , Sheng, J., Murchie, A. and Preston, S. (2024) Three-dimensional virtual reality in marketing: exploring stereopsis and its potential. Journal of Advertising Research, (Accepted for Publication)

2023

Kostyk, A. and Sheng, J. (2023) VR in customer-centered marketing: purpose-driven design. Business Horizons, 66(2), pp. 225-236. (doi: 10.1016/j.bushor.2022.06.005)

This list was generated on Sun Jun 23 22:47:18 2024 BST.
Jump to: Articles
Number of items: 2.

Articles

Kostyk, A. , Sheng, J., Murchie, A. and Preston, S. (2024) Three-dimensional virtual reality in marketing: exploring stereopsis and its potential. Journal of Advertising Research, (Accepted for Publication)

Kostyk, A. and Sheng, J. (2023) VR in customer-centered marketing: purpose-driven design. Business Horizons, 66(2), pp. 225-236. (doi: 10.1016/j.bushor.2022.06.005)

This list was generated on Sun Jun 23 22:47:18 2024 BST.