Professor Essam Ibrahim

  • Affiliate (Management)

telephone: 0141 330 8677
email: Essam.Ibrahim@glasgow.ac.uk

Biography

Professor Essam Ibrahim is a Full Professor of Marketing specialising in marketing strategy, international marketing and competitive behaviour modelling. He has about twenty five years of academic experience in higher education institutions in the UK and abroad. He served the University of Edinburgh Business School (UK) where he taught and researched marketing for more than 11 years (2007-2018). Before joining Edinburgh University, Dr Ibrahim had held many academic positions in the UK at Strathclyde University (2001-2007), Manchester Met University (1999-2001), Huddersfield University (1997-1999), and earlier at Cairo University (1991-1997). He completed his PhD in 2000 and the thesis examined ‘competitive marketing strategies in the UK Automobile Market’ and later won the First Prize of Best Doctoral Thesis at the 2000 Academy of Marketing Science Doctoral Dissertation Competition in USA. Prof Ibrahim’s research appeared in peer-reviewed journals such as EBR, IJEBR, MIP, JCB, IJBM and FSM; and in the proceedings of world-class conferences such as AMA, AMS, EMAC, BAM and ACR. He co-authored three marketing books; the most notable is the seminal text on Strategic Marketing: Creating Competitive Advantage with Douglass West and John Ford for Oxford University Press (in 3rd edition). Professor Ibrahim has a profound commitment to innovative teaching and learning and has been nominated several times by students as 'Best Lecturer' for his dedicated and enthusiastic approach to teaching. He has substantial leadership skills from the directorship of several UG, PGT and PGR Programmes and other managerial positions he undertaken in the past twenty years. He is a member of the editorial boards of three marketing journals and a Fellow Member of many professional and academic bodies in the UK and USA.


Research interests

Professor Essam Ibrahim is an active researcher in the areas of marketing strategy and international marketing.   

 Areas of expertise:

  • Marketing Strategy and Market Orientation 
  • International Marketing and Cross Cultural Studies
  • Competitive Behaviour Modelling and Micro-econometric Models 
  • Marketing Auditing and Performance Evaluation

Supervision

PhD and MSc supervision

Professor Essam Ibrahim has supervised more than 100 MSc dissertations and many PhD theses to successful completion.

He is interested in supervising PhD researchers in the broader areas of Marketing Strategy and International Marketing. He is particularly interested in such topics as segmentation, targeting and positioning and marketing strategy formulation. He is also interested in supervising topics in international marketing strategy especially the standardisation / adaptation of the 4Ps in cross-culture context. 


Teaching

Professor Essam Ibrahim has more than twenty five years of teaching experience in Higher Education institutions in the UK and abroad during which he contributed specialised teaching of marketing to UG, PG, MBA and Executive Programmes. Below is a sample of the courses he has delivered:

  • International Marketing Strategy (MSc, MBA)
  • Competitive Strategy Development and Practice (Executive MBA)
  • Marketing Strategy (MSc, Honours)
  • Market Research and Quantitative Research Methods (UG)
  • Principles of Marketing / Marketing Management (UG)

Additional information

Professor Essam Ibrahim has directed several teaching and research Programmes and undertaken many managerial positions as outlined below:

  • Coordinator of PhD-Marketing Degree, Edinburgh University Business School (2012-2018)
  • Director of Doctoral Programme, Edinburgh University Business School (2009-2011)
  • Chair of Research Degree Committee & PG Board of studies, Edinburgh (2009-2011)
  • Director of UG/Honour Programmes, Strathclyde’s Department of Marketing (2003- 2007)
  • Coordinator of MSc Online Programme, Strathclyde’s Department of Marketing (2002-2004)
  • Leader of the CIM PG-Diploma at MMU (2000-2001)

Below is a sample of other scholarly activities undertaken by Prof Ibrahim:

  • Member of the Editorial Board of Journal of Financial Services Marketing, International Journal of Marketing and Sales Education, and Marketing Intelligence and Planning.
  • External Examiner at the Chartered Institute of Marketing (CIM) for the Marketing Research and Information Module, and Strategic Marketing Module.
  • Academic Reviewer for several refereed business journals e.g., Journal of Marketing Management, Marketing Theory, Journal of Customer Behaviour, International Journal of Bank Marketing, European Journal of Marketing and Journal of Marketing Channels.
  • Academic Reviewer and Session Chair for world-class academic conferences e.g., EMAC, AMS, AM, BAM and SMA.

Publications

List by: Type | Date

Jump to: 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2012 | 2005
Number of items: 11.

2019

West, D., Ford, J., Ibrahim, E., Teck Chai, L. and Mishra, P. (2019) Strategic Marketing: an Asian Perspective. Oxford University Press (Malaysia). (In Press)

2018

Ibrahim, E. and Gomez, K. (2018) Consumer Choice and Preference of Global versus Local Restaurant Brands in Philippine: An Empirical Study. In: 51st Academy of Marketing Conference (AM2018), Stirling, UK, 2-5 July 2018,

2017

Ibrahim, E. and Gomez, K. (2017) Factors Influencing Consumer Preference of Global and Local Brands in Hospitality Industry. In: Society for Marketing Advances, Louisville, KY, 7-11 November 2017,

2016

Harrison, T. and Ibrahim, E. (Eds.) (2016) Islamic Finance: Principles, Performance and Prospects. Palgrave Macmillan: Switzerland. ISBN 9783319309170

Ibrahim, E. and Kampananon, K. (2016) Factors Influencing Consumer Acceptance of User-Generated Content on Review Sites: An Empirical Study. In: British Academy of Management Annual Conference, Newcastle, UK, 6-8 Sept 2016, pp. 60-61. ISBN 9780954960896

Ibrahim, E. and Xu, Q. (2016) Consumer Attitude Towards Brand Placement: An Exploratory Study of Chinese Millennial Generation. In: British Academy of Management Annual Conference (BAM2016), Newcastle, UK, 6-8 Sept 2016, ISBN 9780954960896

2015

Misbah, H., Harrison, T. and Ibrahim, E. (2015) Jumped or Pushed?: Understanding Customer Switching in the Banking Context. In: 2015 Academy of Marketing Science Annual Conference, Denver, CO, 12-14 May 2015, pp. 47-48. ISBN 9783319266466

West, D., Ford, J. and Ibrahim, E. (2015) Strategic Marketing: Creating Competitive Advantage. Oxford University Press: Oxford, United Kingdom. ISBN 9780199684090

2014

Ibrahim, E., Williamson, R. and Hassan, A. (2014) Inappropriate or Intriguing? The Impact of Demographics and Psychographics on the Attitudes of Genders towards Sexual Imagery in Press Advertising. In: Global Marketing Conference (GMC) Annual Conference, Singapore, 15-18 July 2014, pp. 894-900. (doi:10.15444/GMC2014.04.07.04)

2012

Hassan, A. and Ibrahim, E. (2012) Provision of financial information and its impact on the relationship between executives and venture capital managers: A study of the private equity market in Egypt. Journal of Financial Services Marketing, 17(1), pp. 80-95. (doi:10.1057/fsm.2012.6)

2005

Ibrahim, E. and Gill, J. (2005) A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions. Marketing Intelligence and Planning, 23(2), pp. 172-188. (doi:10.1108/02634500510589921)

This list was generated on Wed Oct 17 12:52:23 2018 BST.
Number of items: 11.

Articles

Hassan, A. and Ibrahim, E. (2012) Provision of financial information and its impact on the relationship between executives and venture capital managers: A study of the private equity market in Egypt. Journal of Financial Services Marketing, 17(1), pp. 80-95. (doi:10.1057/fsm.2012.6)

Ibrahim, E. and Gill, J. (2005) A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions. Marketing Intelligence and Planning, 23(2), pp. 172-188. (doi:10.1108/02634500510589921)

Books

West, D., Ford, J., Ibrahim, E., Teck Chai, L. and Mishra, P. (2019) Strategic Marketing: an Asian Perspective. Oxford University Press (Malaysia). (In Press)

West, D., Ford, J. and Ibrahim, E. (2015) Strategic Marketing: Creating Competitive Advantage. Oxford University Press: Oxford, United Kingdom. ISBN 9780199684090

Edited Books

Harrison, T. and Ibrahim, E. (Eds.) (2016) Islamic Finance: Principles, Performance and Prospects. Palgrave Macmillan: Switzerland. ISBN 9783319309170

Conference Proceedings

Ibrahim, E. and Gomez, K. (2018) Consumer Choice and Preference of Global versus Local Restaurant Brands in Philippine: An Empirical Study. In: 51st Academy of Marketing Conference (AM2018), Stirling, UK, 2-5 July 2018,

Ibrahim, E. and Gomez, K. (2017) Factors Influencing Consumer Preference of Global and Local Brands in Hospitality Industry. In: Society for Marketing Advances, Louisville, KY, 7-11 November 2017,

Ibrahim, E. and Kampananon, K. (2016) Factors Influencing Consumer Acceptance of User-Generated Content on Review Sites: An Empirical Study. In: British Academy of Management Annual Conference, Newcastle, UK, 6-8 Sept 2016, pp. 60-61. ISBN 9780954960896

Ibrahim, E. and Xu, Q. (2016) Consumer Attitude Towards Brand Placement: An Exploratory Study of Chinese Millennial Generation. In: British Academy of Management Annual Conference (BAM2016), Newcastle, UK, 6-8 Sept 2016, ISBN 9780954960896

Misbah, H., Harrison, T. and Ibrahim, E. (2015) Jumped or Pushed?: Understanding Customer Switching in the Banking Context. In: 2015 Academy of Marketing Science Annual Conference, Denver, CO, 12-14 May 2015, pp. 47-48. ISBN 9783319266466

Ibrahim, E., Williamson, R. and Hassan, A. (2014) Inappropriate or Intriguing? The Impact of Demographics and Psychographics on the Attitudes of Genders towards Sexual Imagery in Press Advertising. In: Global Marketing Conference (GMC) Annual Conference, Singapore, 15-18 July 2014, pp. 894-900. (doi:10.15444/GMC2014.04.07.04)

This list was generated on Wed Oct 17 12:52:23 2018 BST.