International seminar

Challenging Development and Markets

The Ethics in Consumption Seminar Series team will be track running and chairing at the 14th bi-annual International Society for Markets and Development (ISMD) conference, which will be held in Peru in August 2016.

Conference details

Theme: Challenging Development and Markets
Host: Universidad Del Pacífico, Lima, Peru
Date: 9-11 August 2016               

Call for papers

Submission deadline: 30 April 2016

Call for Papers (pdf, 127kb)

The world has undergone significant transformations over the past few decades. Emerging economics, global South or developing nations are those whose economic development measured in GDP has increased most in relative terms. Therefore, the entire notion of “development” and “markets” may it be economic or social can be challenged.  Recent research provides useful insights towards this very challenge; Buen vivir (Gudynas, 2011; Balch, 2013), market plasticity (Nenonen, Kjellberg, Pels, Cheung, Lindeman, Mele, Sajtos, & Storbacka, 2014), fair development (Ding, 2014), transformative consumer research  (Figueiredo, Chelekis, DeBerry-Spence, Firat, Ger, Gedefroit-Winkel, Kravets, Moisander, Nuttavuthisit, and Penaloza, 2015) to name the few. However, much remains to be uncovered in the broader socio-economic, political, cultural and other areas that work to define contemporary development in the era of the market, market places and market formation. This conference seeks to mobilize diverse and multidisciplinary perspectives in this regard toward a better understanding of the processes of practices of development in contemporary society.

Part of the goal for this conference then is to bring together traditional and emerging thoughts on the new era of markets and its connection to human development in all its forms. In this regard, we encourage papers and sessions on a redefinition of development grounded in contemporary understanding of markets from a multidisciplinary perspective. That is, we seek works that explore the current nature of development and the role that markets play in it. Historical and traditional treatments of marketing and development are also welcome. Some questions that are worth pondering for purposes of the conference are: Who are the beneficiaries of contemporary development efforts? Who are marginalized by these efforts? And what can be done to enhance development benefits and mitigate the negative effects? As with earlier ISMD conferences, we anticipate thinking and investigations that rely on existing models to suggest new avenues for enhancing development around the world. We invite even challenge the essence of the term “development” and “markets”! To this end, we are inviting submissions to 14th topical conference tracks described below but not limited to these topics. Each paper or panel submission should be addressed to only one specific track. Please select the track closest to your submission. For special session proposals or topics that are not captured by the identified tracks, please send proposals to Pia Polsa (

Tracks and Chairs

Track 16: Ethics in Consumption: Interdisciplinary Perspectives in Developing and Emerging Markets Chairs:

The multifaceted nature of consumption ethics has become more pronounced in recent decades as consumer culture has established itself as a normalized aspect of everyday life. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society. Interest is not restricted to those seeking to practice ethics in consumption, this burgeoning movement is drawing the attention of academics, activist organizations, government bodies, journalists, media, celebrities, primary industry, manufacturing sectors, art, design, architecture and retailers, thus, embedding consumption ethics in the fabric of broader society. Increasing awareness of the ethics of consumption, visibility of the consequences of unsustainable consumption and availability of ethical products and services, has facilitated the rise of the multifaceted ‘ethical’ citizen and consumer (e.g., Carrigan & Attalla 2001; Crane & Matten 2004; Connolly & Shaw 2006) and given rise to discussion as to the boundaries of what should be considered ‘ethical consumption’ (Miller, 1998, 2012). 

We observe an increase in concern for and practices of ethical consumption not just in Western countries but around the world (e.g., Manget et al., 2009; Nielsen, 2008). While limited, research has revealed variations and tensions in approaches to consumption ethics. Ger & Belk (1999) found that while consumers across the US, Europe, Romania and Turkey shared negative beliefs regarding materialism, they varied in justifications given for materialistic consumption and aspirations drawing on their differing cultural, historical and moral positions. While variation in response has also been found by Eckhardt et al. (2010), Auger et al. (2007) also found many similarities in areas of ethical concern. Belk et al. (2005; 279) observe that the variety of cultural responses to ethical consumption across countries are a result of differences across “social roles, general roles, institutional structures, welfare expectations, laws and traditional rights”. As consumers and citizens have mobilised in protest again international organisations, such as the WTO, World Bank and IMF and the numerous transgressions of international corporations it is pertinent to understand how consumption ethics may differ in societies and cultures across the globe.

The wide reach and magnitude of ethical issues across cultures and geographies underpins this track, which takes a multidisciplinary perspective to develop interconnections between ethics, consumption, commercial practices and the nature and transmission of individual and social values in the context of developing markets. As such, this track welcomes and brings together a diverse and multifaceted range of issues stemming from consumption ethics. In doing so, we aim to co-develop a holistic and broadened critical perspective that integrates an understanding of ethics in consumption from within the context of developing and emerging markets into the overall body of knowledge.

Types of submission

For this conference, ISMD will be accepting three types of submissions – long abstracts, complete papers, and panels proposals (special sessions). As best as possible, your submissions should be defined to fit into one of the ten topical tracks. If you are having difficulty identifying the appropriate track for your submission, please contact the chair for the track closest to your paper’s perspective. As noted, if your idea is so radical that it does not fit any of the identified topic areas, please forward your submission to the special session track chairs. All submissions should be sent to the appropriate track chair(s) as an email attachment in MS WORD FORMAT by April 30, 2016. Papers must follow the JMM citation guidelines. If you have any questions about this call for papers, please contact the Conference Co-Chair, Pia Polsa (

Publication Opportunity - JMM

Traditionally, ISMD conferences have made great efforts to create publishing opportunities for the best papers presented. Following the 14th ISMD Conference in Lima, Peru, the Journal of Macromarketing will be inviting the best and most relevant papers for submission to a special issue. Invited papers will undergo additional reviewing. JMM is one of ISMD’s academic sponsors and has had a strong interest in the topic of markets, marketing, and development since its inception in 1981. We hope that you will take this opportunity and put extra effort into your paper to make it suitable for publishing in JMM.