Marketing research seminar: Dr Mario Burghausen on cultural heritage organisations as corporate heritage brands

Marketing research seminar: Dr Mario Burghausen on cultural heritage organisations as corporate heritage brands

Issued: Mon, 11 Dec 2017 12:14:00 GMT

Date: Friday 26 January 2018
Time: 10am - 12pm
Venue: Main Building Room 305
Category: Academic events
Audience: Academic staff and doctoral students
Admission: Free
Registration: For catering purposes, please RSVP by Monday 22 January 2018

Dr Mario Burghausen of Essex Business School will present his research entitled 'Cultural heritage organisations as corporate heritage brands: The case of the British Museum' at Adam Smith Business School on Friday 26 January 2018.

Biography:
Dr Mario Burghausen is Lecturer in Marketing at Essex Business School, University of Essex in Colchester, UK. He has extensive industry experience having worked for Allianz of Germany (Insurance), among others, in different managerial and non-managerial roles before his move into academia. He holds a PhD (Brunel) and his general research interests are within the fields of corporate marketing and corporate heritage scholarship (and related areas). He is member of the International Corporate Identity Group (ICIG) and other academic and professional marketing bodies such as the Chartered Institute of Marketing (CIM). He has published articles in the Journal of Business Research, European Journal of Marketing, Journal of Brand Management and Corporate Communications: An International Journal.


For further information and to register for the seminar, please email Jenna McCulloch at business-school-research@glasgow.ac.uk.

<< Events