Yanina Chevtchouk

Email: y.chevtchouk.1@research.gla.ac.uk

Research title

Revisiting Brand Experience Definitions and Outcomes; an interdisciplinary perspective

Research summary

PhD Topic

Brand Experience

Research Interests

Branding and Entrepreneurship

Additional information

Sessional Instructor at Ryerson University in Toronto, Canada at the Ted Rogers School of Management in Marketing and at the Creative Industries School at Ryerson University in Entrepreneurship in the Creative Industries.