Sergio Andres Osuna Ramirez
Brand Polarization: Conceptualisation, Antecedents and Outcomes.
Antecedents and outcomes of brand polarization
Brand Management, Consumer Behaviour
Bello, C., Peña, A., & Osuna, S. (2015). Identification of the affinity in audio visual advertising by using adaptive vector models. Presented in the 10th Iberian Conference on Information Systems and Technologies (CISTI). http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=7170363&filter%3DAND(p_IS_Number%3A7170350)
Jaramillo, E., Gómez, E., Peña, A., Osuna, S. & Lopera, L. (2016). Automatic identification of emotional patterns in audio visual advertising by bioelectrical brain activity of an individual. Presented in the 11th Iberian Conference on Information Systems and Technologies (CISTI).
Osuna, S., Veloutsou, C., & Morgan-Thomas, A. (2016). A systematic literature review of brand commitment: definitions, perspectives and dimensions. Presented in the 4th Annual International Colloquium on Branding organised by ATINER.
MSc Marketing from Georgia State University, Atlanta, Geogia, United States
PhD candidate at Adam Smith Business School, University of Glasgow