Sergio Andres Osuna Ramirez

Email: s.osuna.1@research.gla.ac.uk

Research title

Brand Polarization: Conceptualisation, Antecedents and Outcomes.

Research summary

PhD Topic

Antecedents and outcomes of brand polarization

Research interests

Brand Management, Consumer Behaviour


Conferences

Bello, C., Peña, A., & Osuna, S. (2015). Identification of the affinity in audio visual advertising by using adaptive vector models. Presented in the 10th Iberian Conference on Information Systems and Technologies (CISTI). http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=7170363&filter%3DAND(p_IS_Number%3A7170350)


Jaramillo, E., Gómez, E., Peña, A., Osuna, S. & Lopera, L. (2016). Automatic identification of emotional patterns in audio visual advertising by bioelectrical brain activity of an individual. Presented in the 11th Iberian Conference on Information Systems and Technologies (CISTI).
http://ieeexplore.ieee.org/document/7521575/


Osuna, S., Veloutsou, C., & Morgan-Thomas, A. (2016). A systematic literature review of brand commitment: definitions, perspectives and dimensions. Presented in the 4th Annual International Colloquium on Branding organised by ATINER.
http://www.atiner.gr/2016/2016PRO-SME-SMC-BRA.pdf


Additional information

MSc Marketing from Georgia State University, Atlanta, Geogia, United States

PhD candidate at Adam Smith Business School, University of Glasgow