Noha Refaie

Email: n.refaie.1@research.gla.ac.uk

Research title

EXPLORING THE FACTORS AFFECTING THE CUSTOMERS' ONLINE BRAND ENGAGEMENT: A CUSTOMER-BASED ENGAGEMENT

Research summary

PhD Topic

Exploring value destruction in customers online engagement experiences: a customer based perspective

Research Interests

Value destruction, customer engagement, advertising, digital advertising, customer experience, social media marketing


Conferences

Attended the Global Business, Marketing, Finance and Economics Research Conference in Los Angeles, June 2013


Additional information

Published a research paper at the Global Business, Marketing, Finance and Economics Research Conference titled “The Effect of Humour, Celebrity Endorsement and Popular Music on TV Ad Recall: A Customer Based Perspective in Egypt”.  It was published in The Journal of American Business Review Cambridge, The Journal of American Academy of Business Cambridge and The Business Review Cambridge 2013. All are available at the Library of Congress, Washington