Muhammad Ali Khan
Research title: Understanding the Relationship between Service Recovery and Corporate Brand Reputation: A Comparison of Social Media Service Recovery Execution with Traditional Channel Execution.
Understanding the Relationship of Service recovery and Corporate Brand Reputation
Services Marketing , Brand Management
Waqas.M., Ali. H. and Khan.M.A. (2014), “An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment” International Review on Public and Nonprofit Marketing, Vol. 11 No. 3, pp. 263-284.
PhD candidate at Adam Smith Business School, University of Glasgow
MSc Marketing from Brunel Business School, Brunel University, London