Muhammad Ali Khan

Research title

Understanding the Relationship between Service Recovery and Corporate Brand Reputation: A Comparison of Social Media Service Recovery Execution with Traditional Channel Execution.

Research summary

PhD Topic:

Understanding the Relationship of Service recovery and Corporate Brand Reputation

Research interests:

Services Marketing , Brand Management 


Publications

Waqas.M., Ali. H. and Khan.M.A. (2014), “An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment” International Review on Public and Nonprofit Marketing, Vol. 11 No. 3, pp. 263-284.


Additional information

PhD candidate at Adam Smith Business School, University of Glasgow

MSc Marketing from Brunel Business School, Brunel University, London