Maria Koukou

Email: m.koukou.1@research.gla.ac.uk

Research title

The Effectiveness of Customers Involvement in New Product Development: A comparative study between Open Innovation, Participatory Design and the 'Instrumental Approach'

Research summary

PhD Topic

The effectiveness of customer involvement in New Product Development: a comparative study between Open Innovation, Participatory Design and the “Instrumental Approach”.


Supervisors