Aleksandra Bavdaz

Email: a.bavdaz.1@research.gla.ac.uk

Research title

Technology and Marketing Practice: Performing Global Branding

Research summary

PhD topic

Global branding, digital technologies

Research interests

Global brands, global branding practices, social media, digital technologies, marketers’ activities, internet marketing, quantitative methods


Additional information

Bachelor degree in Accounting and Finance at the University of Maribor, Slovenia, one year an exchange student in Glasgow, at the Glasgow Caledonian University. Final dissertation title: Analysis of ethical behaviour from the Slovenian ethical codecs and four ethical theories perspective.

2010 - 2013 Master degree in Accounting and Finance at the University of Maribor, Slovenia, one year in Glasgow finishing the Master thesis on Foreign income manipulation preventing practices and their implementation to Slovenian company cases.

2013 - 2016 Doctoral studies at the University of Glasgow, researching global branding, global branding practices and digital technologies.

2016 – Practical experience as an Accountant asisstent at Tehnior (Slovenia), part of various projects at the University of Maribor, run a business e-magazine to motivate young people in the new era we live in.