ESRC grant awarded to ASBS Researchers

ESRC grant awarded to ASBS Researchers

Issued: Fri, 05 Aug 2016 15:52:00 BST

ESRC grant for ASBS Researchers


Two academics from the Adam Smith Business School have been awarded an Economic and Social Research Council (ESRC) grant, commencing April 2017, for the research in the theory and applications of persuasion mechanisms.

The project, led by Professor Andriy Zapechelnyuk and Dr Hisayuki Yoshimoto, will investigate the core research questions of Information Economics.  The research will address a spectrum of questions, among them, what the determinants of vulnerability of individuals to persuasion with manipulative information disclosure are; what information a persuader should provide to reach a large audience of diversified listeners; and how one can design persuasion frameworks for achieving socially important goals, such as protecting vulnerable consumers and tackling sensitive public health issues.

The potential applications for this project include:

  •  informed health decisions on obesity, smoking and medicines;
  •  educations campaigns for vaccinations, medical examinations, diet, exercise and drugs;
  •  regulation of the media to prevent rogue information broadcasting;
  •  informed voting through public encouragement to acquire authentic political information;
  •  consumer protection for buyers who have limited knowledge regarding product purchase;
  • regulation of information disclosure policies of financial institutions.

The project will investigate the potential applications from various perspectives, by modelling diversified listeners in their preferences and beliefs; informational advantages among persuaders and disadvantages amongst listeners; and imperfect knowledge and potential misunderstanding among listeners.  These theoretically challenging aspects are investigated to provide relevant guidance for policy makers, legislators, regulators, and human rights and consumer protection organisations.

The project expands the ASBS international research collaboration with Dr Anton Kolotilin, University of New South Wales, Australia, joining the project as a co-investigator.

The Economic and Social Research Council (ESRC) is the UK’s largest research funding organisation for economic and social issues.  The ESRC supports independent, high quality research that will have an impact on business, public sector and civil society.

For further information please contact Emma Ferrier:

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