Students go 'digital live' with not-for-profit clients

Students go 'digital live' with not-for-profit clients

Issued: Mon, 30 Oct 2017 10:09:00 GMT

Digital Live project
Kat Duffy

Business School students are working as digital marketing consultants for the Contemporary Centre for Arts (CCA), Paragon Ensemble, Caring Operations Joint Action Council (COJAC) and Oxfam Bearsden as part of their Business and Management degree.

To equip them with industry know-how, experts working in the digital field from Dog Digital is providing insights into devising digital and social media strategies, and Adlantic is sharing expertise on analytics and evaluating the success of a digital campaign and strategy.

The ‘digital live’ project sees small teams working to find a digital marketing solution for a client in the not-for-profit sector.

It has been designed to provide students with a crucial understanding into digital marketing activities in a sector where resources are tight and the needs and remit of a third sector organisation can make delivering creative digital more challenging.

The project was set up in response to feedback from students who wanted to apply their digital marketing learning into practice, and is aligned with the Business School’s commitment to building graduate skills and enhancing employability prospects.

Dr Katherine Duffy, Lecturer in Marketing said: “The students are engaged marketers, digital practitioners and future graduates, they are keen to apply their marketing learning and demonstrate wider contextual engagement. This course was devised to provide them with theoretical knowledge, critical thinking and an application of their learning in practice. It is great to work with students on a live project that has the potential to make a difference in their digital marketing thinking and also impact on the marketing planning and insights of a charity in the community.”

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