Women Entrepreneurship Week Event 2021
A panel of empowering women celebrating female entrepreneurs
Thursday 21 October 2021
12.00pm – 1.00pm BST
Women Entrepreneurship Week is a global network of events that celebrates women in entrepreneurship. Prior to 2020 over 230 universities and colleges in 32 countries around the world held in-person events, with many pivoting to virtual events in 2020.
This is the fourth year that the Adam Smith Business School has supported this event, bringing together inspiring females involved in entrepreneurship, either as entrepreneurs or in support of entrepreneurs.
This year we are delighted to welcome Adam Smith Business School alumnus Susanne Mitschke, who will share her entrepreneurial journey with us, from starting MindMate to evolving the business Citruslabs; and Marion Anderson, Student Enterprise Manager at the University of Glasgow. We will cover business start-up, value proposition and raising funding.
Susanne is the co-founder & CEO of Citruslabs - a digital CRO (contract research organisation). Citruslabs helps brands to successfully conduct and manage their clinical trials from start to finish. Since 2015, Citruslabs helped hundreds of organizations of all sizes - from small consumer brands to large pharmaceutical companies - to bring their clinical studies to life. Amongst others, Citruslabs has successfully worked with Biophytis, Embody, and Foodsmart, to name a few.
Susanne was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate. MindMate helps its users to reduce the risk of developing cognitive decline, such as Alzheimer's and Dementia, through a daily activities plan consisting of physical exercises, recipes, brain games, and education on healthy aging. The app has won multiple awards and is often titled "the ultimate Alzheimer's app". Before her career as an entrepreneur, Susanne worked in consulting at PwC.
Marion has been the Student Enterprise Manager at the University of Glasgow since 2014 and helps students and graduates develop the skills needed to take their business ideas forward. She provides 1-2-1 advice, organises networking events and has created highly successful workshop and mini-accelerator programmes that are now being recreated in other institutions. Marion is regularly asked to participate in the judging process for a number of business competitions and is a member of a number of inter-University collaborations and Entrepreneurship CoPs, sharing best practice across the sector.
Marion held a variety of business development and business growth and innovation roles before moving into Student Enterprise. Prior to joining the University, Marion worked as a Project and Technology Transfer Manager for the Defence Science and Technology Laboratory (Dstl) and as a Business Group Manager for the Defence Evaluation and Research Agency. She was also seconded to the Defence Diversification Agency, where she worked extensively with SMEs developing technologies for the defence sector. She also worked as a consultant for the Scottish Intellectual Assets Centre which is now part of Scottish Enterprise.
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First published: 13 October 2021