Building a successful internet economy start-up. From idea to product-market fit to growth
Issued: Wed, 29 Mar 2017 15:42:00 BST
The School of Computing Science and Adam Smith Business School were delighted to host a workshop with Mark Logan, former COO of Skyscanner - repeated due to popular demand! The workshop was aimed at staff and students from both schools who were interested in finding out how to take an idea for a business and shape it to what the market needs.
Date: Monday 22 May 2017
Time: 5.00pm - 7.00pm
Venue: Level 5, Sir Alwyn Williams Building, 18 Lilybank Gardens, Glasgow, G12 8RZ
To attend this free event please visit Eventbrite
Mark Logan also shared with you his knowledge and expertise on the emerging field of Growth Science - utilised by Silicon Valley start-ups and tech giants - and discuss its benefits to growing a successful internet based business. Whether you have the business know-how or the technical know-how this workshop helped shape your thinking on how to start and grow an internet based business.In this workshop, Mark Logan, former COO of Skyscanner, will explore the following topics:
A lecture by Mark Logan covering:
• Tuning an idea to what the market needs, in the shortest time.
• Growth Science: once an idea finds its market, explore how to systematically build growth. Growth Science is a new field, emerging strongly across successful internet economy companies such as Facebook, Google, Uber and many others. In this section, the main concepts underpinning the field will be explored. Previous case studies will be used from current internet economy start-ups and Silicon Valley giants.
An interactive session were participants had the opportunity to apply the above principles to start-up ideas, or existing start-ups that members of the audience were working with. There was an opportunity to share an idea during this interactive part.
This section also had space for Q&A and general discussion.
Pizza and refreshments were also be available.
For further information please email firstname.lastname@example.org