Building a successful internet economy start-up. From idea to product-market fit to growth

Issued: Tue, 28 Feb 2017 10:54:00 GMT

The Adam Smith Business School and the School of Computing Science were delighted to invite students to attend a workshop with Mark Logan, former COO of Skyscanner. The workshop was aimed at students from both schools who were interested in finding out how to take an idea for a business and shape it to what the market needs.   

Mark Logan also shared his knowledge and expertise on Growth Science and discuss its benefits to growing a successful internet based business.     

Event details:

Date: Tuesday 14 March 2017 

Time: 4.00pm - 6.00pm

Venue: Hugh Fraser Seminar room 2, Wolfson Medical Building, University Avenue  

Event format

In this introductory workshop, Mark Logan, former COO of Skyscanner, explored the following topics:    

Part 1 (1hour lecture by Mark Logan) covered: 

• Tuning your idea to what the market needs, in the shortest time. 
• Growth Science: once your idea finds its market, explore how to systematically build growth. Growth Science is a new field, emerging strongly across successful internet economy companies such as Facebook, Google, Uber and many others. In this section, we’ll look at the main concepts underpinning the field. We’ll illustrate these using case studies from current internet economy start-ups and Silicon Valley giants.

Part 2 (1 hour):

An interactive session where participants had the opportunity to apply the above principles to start-up ideas, or existing start-ups that members of the audience are working with. 
This section will also have space for Q&A and general discussion.

Drinks and nibbles followed the workshop. 


This event was photographed for promotional purposes, by attending you have offered consent. 

For further information please email 

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