Improving Health and Wellbeing: Programmes for Change
Lifestyle factors such as obesity, physical inactivity and poor diet account for 25% of deaths from non-communicable disease in high income countries like the UK.
They are also responsible for increasing risk of long term health conditions e.g. hypertension, type 2 diabetes, heart disease and cancer, and reducing quality of life and wellbeing.
National guidelines on weight management, healthy diet and physical activity levels are supported by a range of interventions to help people achieve healthier lifestyles and thereby improve their health risk and wellbeing. However, certain population groups tend to be resistant to embracing health messages and adopting health behaviours.
Through developing an understanding of the social and psychological influences on positive health behaviours, as well as the environmental and policy contexts in which the behaviours occur, and working with specific target population sub-groups, we can begin to design interventions that will help to decrease current inequalities in health risk and wellbeing.
The award-winning Football Fans in Training project is one example of the type of work undertaken in this area.
Research in this area is led by Prof Sally Wyke.