- Lecturer in Circular Economy and Strategy - Edinburgh Napier University
I have research interests in sustainability and the circular economy. The circular economy is one of the answers to achieve sustainability as a society. It combines economical growth associated with sustainability principles, minimising resources depletion and CO2 emissions to achieve net 0 emissions goals by 2050.
My publications have explored the role of behavioural economics to nudge consumers towards preferred alternatives, as well as applying problem-solving techniques such as TRIZ to move from linear to circular systems. I am currently working with Zero Waste Scotland to enhance circular economy principles in construction.