Lorraine Whitmarsh

  • Director - The Centre for Climate Change and Social Transformations

Research interests

Lorraine is Professor of Environmental Psychology at the University of Bath and Director of the Centre for Climate Change and Social Transformations (CAST). She specialises in perceptions and behaviour in relation to climate change, energy and transport, and her expertise lies in public perceptions, communication, engagement, and behaviour (change) in relation to climate change mitigation and adaptation.

Her research projects have included studies of:

  • energy efficiency behaviours
  • waste reduction and carrier bag reuse
  • perceptions of smart technologies and electric vehicles
  • low-carbon lifestyles
  • responses to climate change

Between 2014 and 2019, she held a prestigious European Research Council (ERC) Starting Grant – Low-Carbon Lifestyles & Behavioural Spillover (CASPI) – and since 2019 holds an ERC Consolidator Grant – Understanding and leveraging 'moments of change' for pro-environmental behaviour shifts (MOCHA).

She is also a Lead Author for the Intergovernmental Panel on Climate Change (IPCC) in Working Group II; and regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication.

Lorraine also sits on the National Assembly for Wales' Climate Change Expert Reference Group, is a partner coordinator for the Tyndall Centre for Climate Change Research, and a member of the Advisory Group for the Parliamentary Group on the Green New Deal.