Ian Walker
- Senior Lecturer - University of Bath
email:
i.walker@bath.ac.uk
Research interests
Environmental psychology, particularly unconscious and low-awareness influences on behaviour such as habits, social norms, status, values and self-identity.
I work on behaviour change, largely through the process of suggesting it's more difficult than people think. My work is applicable to a broad range of behaviours, and I have considerable specific experience in transport choices, energy consumption and water consumption.