Managing Strategic Change (Media Management) MGT5217
- Academic Session: 2021-22
- School: Adam Smith Business School
- Credits: 10
- Level: Level 5 (SCQF level 11)
- Typically Offered: Semester 1
- Available to Visiting Students: No
- Available to Erasmus Students: No
Service Science is an emerging discipline that aims to combine fundamental science and engineering theories, models and applications with facets of the management field, particularly knowledge, supply chain and change management, in order to enhance and advance service innovation.
18 hours of lectures.
The summative assessment is by a written assignment of 2,500 words.
Main Assessment In: December
To provide participants with the ability to assess, analyse and implement change within organisations, in particular to:
■ Explore the nature and context of change.
■ Examine alternative change management approaches and philosophies.
■ Determine optimal change management strategies given particular change contexts.
■ Examine how best to implement predetermined change strategies.
To provide participants with knowledge and understanding of philosophies and methodologies in strategic management, in particular to:
■ Develop analytical and decision-making skills for dealing with complex conceptual problems.
■ Determine appropriate strategic directions for an organisation.
■ Define and recommend a course of action that is consistent with the recommended strategic direction.
Intended Learning Outcomes of Course
By the end of the course, participants will be capable of:
■ Analysing the diversity of change management perspectives and identify the value assumptions and orientations which lie behind them.
■ Explaining the contextualising influence of both internal processes and relationships, and external environmental conditions in change in organisations.
■ Assessing notions of decentralisation and empowerment in participative change strategies based on examples drawn from comparative research.
■ Scanning the external environment of any organisation and identify the key environmental factors having an impact on the performance of the company and the overall industry.
■ Evaluating the overall standing of a company using internal factor analysis; its strengths and weaknesses.
■ Bridging the gap between theory and practice by developing an understanding of when and how to apply the concepts and techniques learnt.
Minimum Requirement for Award of Credits
Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.