Postgraduate taught 

Master of Global Business MGB

European Business Context MGT5379

  • Academic Session: 2021-22
  • School: Adam Smith Business School
  • Credits: 10
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Semester 2
  • Available to Visiting Students: No
  • Available to Erasmus Students: No

Short Description

This course offers a detailed understanding of competitiveness and competition in Europe with a focus upon national and regional policies. It provides an overview of the developments and policies of the European Union and their effects. It also examines the global competitiveness of member nations, key local economies, and a diverse range of industries in the context in which they compete.


Lecturers: 3 h x 10 classes. Classes are a combination of lectures and case studies (15 hours each).

Excluded Courses






Course Aims

The aims of the course are to:


■ Prompt students to critically reflect on the development of the enlarged European Union and its economic, political and social effects for member nations, businesses, and individuals.

■ Assess the potential roles of local economies and their status in the European economy.

Intended Learning Outcomes of Course

By the end of this course students will be able to:


1. Illustrate how different institutions and policies have shaped the European business environment.

2. Analyse national and local economies in relation to their global competitiveness.

3. Compose a diverse range of industries wherein European enterprises are leading players or dominant players globally

4. Appraise the role of European context in the evolution of European enterprises.

Minimum Requirement for Award of Credits

Students must submit at least 75% by weight of the components (including examinations) of the course's summative assessment.