Zining Li

Email: Zining.Li@glasgow.ac.uk

Telephone: +44 7579948039

LinkedIn Profile

Research title: A Comparison of British and Chinese Multinational Enterprises’ Sustainable Strategies in the Context of China and the UK

Research Summary

Zining is a member of the School's International International Business & Enterprise (IBE) research cluster.

Her research interests include:

  • Internationalisation
  • Multinational Enterprises
  • International Business Strategy
  • Sustainability Strategy Development

Additional Information

Zining graduated with Distinction from the University of Queensland (UQ) with a Master of Business degree and was awarded Dean's Commendation for Academic Excellence. She completed dual majors in Internation Business and Innovation and Entrepreneurship with a cumulative GPA of 6 out of 7. She joined UQ Community Engagement Program (CEP) as a team leader to work with Cancer Council Queensland (CCQ), an affiliation of the Union for International Cancer Control (UICC), to devise innovative solutions for demographic risks. Zining was a UQ Business, Economics and Law Global Mates and UQ Business School Postgraduate Association member. She also volunteered with Foodbank Queensland and UQ Entrepreneurship Team to provide food relief.

Her undergraduate discipline, Hospitality and Management, ranked 14th in the 2020 QS Global Ranking of Academic Subjects. She completed her Bachelor of Science degree with 2A honour and received the Bank of China Beijing 2008 Olympic Games Commemorative Banknote Award for Outstanding Student and Best Graduate 2018. Her graduation thesis 'Motivations of Chinese Luxury Consumption in Macau' was published and presented at the Macau Regency Hotel Conference. Zining participated in Visual Merchandising and Store Design Project 2017 to propose a Macao SME spatial design. She also led her team to attend the Retail and Marketing Business Project in Macao and awarded as the Winner of Client's Choice for Best Campaign.

She has an excellent command of English, Mandarin and Cantonese, and receives language education in Portuguese (with Certificate) and German. Zining interned in Swarovski, The Nuance Group and China Petroleum & Chemical Corporation (SINOPEC). She now enjoys her work as a Remote Based Learning Assistant with the School of Education in the College of Social Science and her volunteer for Anthony Nolan.