Huahua Li



Research title: Pleasant or disgusting? - what shapes the “sensescape” construction?

Research Summary

Research interests:

Toruism sensory experiences

Tourism sensory marketing


Ph.D. thesis:

Urban Sense-scape: The Role of Sensory Stimuli in Tourism Experience Construction



Li, H., Li, M., Zou, H., Zhang, Y., & Cao, J. (2023). Urban sensory map: How do tourists “sense” a destination spatially?. Tourism Management, 97, 104723.
Li, H., Li, M., Lin, G., & Qiu, H. (2023). Perceiving destination through animated GIFs: a mixed method design for multifaceted image assessment. Journal of Travel Research, 62(1), 154-175.

Li, H., Du, Y., Xue, T., & Jenkins, C. L. (2022). Chinese medical tourism: review and research agenda. Journal of Quality Assurance in Hospitality & Tourism, 1-25.

Li, M., Lehto, X., & Li, H. (2020). 40 Years of family tourism research: bibliometric analysis and remaining issues. Journal of China Tourism Research, 16(1), 1-22.


External supervisors

Dr. Chunxiao(Spring) Li (Nankai University)




Li, H., Li, M., & Qiu, H. "Wow this photo is moving!" How animated visuals play a role in attention attraction----An eye-tracking study. Paper presented at The CAUTHE 2021 Conference, February, 2021.;

Li,H., & Qiu, H. Different Activities, Different Senses: What is the Association between Activities and Sensory Experience? Paper presented at TRMC conference, October, 2021.

Additional Information

Huahua Li is a dual Ph.D. student at School of Interdisciplinary Studies, University of Glasgow; College of Tourism and Service Management, Nankai University.