Stakeholder interviews

An ideal method for discovery and focus.

Depending on the product or service you're working on, your stakeholders might be:

  • Executives or managers
  • Subject matter experts
  • Support staff
  • Board members

...for discovery

"Interviews with project stakeholders offer a rich source of insights into the collective mind of an organization. They can help you uncover areas of misalignment between a company’s documented strategy and the attitudes and day-to-day decision-making of stakeholders. They can also highlight issues that deserve special consideration due to their strategic importance to a business." Steve Baty, design strategist


When faced with a broad brief, talk to stakeholders to help focus your attention to best serve your users.

For example, the UofG UX project had a brief to 'make improvements to the IT Services website'. Faced with more than 300 pages in 40 sections, we consulted the stakeholders who spend the most time with IT Services customers: the staff of the IT Helpdesk. We asked them which topics students most often need help with, and which parts of the website they stuggle with themselves while helping students. To find out more, read the student printing pages case study.