Our brand model

Our brand model is built around who we are and what we want to achieve, so the University’s vision and values form its foundations.

The brand attributes are the core facets of the University that, in combination, make it distinctive and compelling. These are the building blocks that introduce and describe the University as a whole before more targeted messages are created for each specific audience.

Our personality traits reflect who we are. They will come across in our interactions with others because our brand is more than simply the stories that we want to tell: it’s also the way we tell them: our attitude and personality as an institution.

Finally, our brand essence captures our attributes and personality as concisely as possible.

Diagram showing our brand model