Our brand essence
During the extensive consultation work that formed part of this process, we found that there was definitely a feeling among staff and stakeholders that the true character of the University could be best articulated using a combination of
- a history of changing the world (a heritage that’s relevant today)
- the people that make it happen (personal and personalised)
- real life success stories (making a difference everyday).
This enables the creation of our brand essence, which captures our attributes and personality
We know that talented, hard working people can make great things happen. And we have talented, hard working people to inspire and support them.
The University of Glasgow: where people inspire people to change the world.