External Relations consists of the following teams:
The Admissions team is responsible for the development and implementation of policies, procedures and processes which ensure that applicants for all undergraduate and postgraduate teaching courses are treated in a fair and transparent way. The effectiveness of the process is key to ensuring that the policy objectives are met through admitting the right quality of students in line with planned capacity and with correct levels of cultural diversity.
Development and Alumni
The Development & Alumni Office has two aims: to raise funds for a range of vital University projects and to enhance the University's relationships with its alumni and friends worldwide.
Internationalisation is led by the Senior Vice-Principal and International Deans with support from External Relations. Our Internationalisation strategy was approved in 2010 and it articulates our international priorities spanning six cross-cutting themes:
- the student experience
- research and knowledge transfer
- local engagement.
The International Office within External Relations works primarily to recruit new international students for the University of Glasgow. The team of International Officers travel regularly overseas to interview potential students, attend education fairs and meet with partner institutions and agents. The team is divided into smaller regional teams which mark the focus of their activities: East Asia, South East Asia, Americas, Middle East and Africa and South and Central Asia.
The Market Intelligence team provides business intelligence support and specialist advice covering market trends, performance data, recruitment and admissions in the UK and overseas and across all the University’s key business development areas: undergraduate, postgraduate, student mobility, TNE etc. Our market intelligence informs strategic decision making within the University analysing complex trends to provide key insights for Directors, Vice-Principals and SMG.
Market Intelligence lead on University wide consultations on major strategic areas within the remit of the Service, presenting benchmarking data, assimilating feedback from consultation processes, developing strategies and action plans. The team is also responsible for commissioning and coordinating all market research relating to admissions and recruitment and is responsible for the annual fee-setting process which involves benchmarking with competitors, consulting with Colleges, Admissions and the International team and making recommendations to SMG.
The Marketing Communications team aims to position the University as a world class, world-changing University through our engaging communications, and ensures that our key audiences connect with our brand as the right messages are communicated to the right people through the right channels.
We provide services and strategic marketing advice to all members of the University community. This includes:
- brand [Brand guidelines]
- web [Guide to Web Publishing]
- marketing [Marketing support]
- digital media [Producing and sharing video content]
- design [Working with our designers]
- print [Using print services]
The Recruitment Marketing team is responsible for providing marketing support across all platforms to recruit and convert undergraduate and postgraduate students to the University. The Recruitment Marketing team works closely with the UK/EU and International Recruitment teams, developing campaigns and supporting promotional activity in specified markets. The team also takes responsibility for study abroad and exchange marketing as well as the promotion of short courses offered at the University. College Recruitment and Conversion Marketing Managers are part of the Recruitment Marketing team.
The Resource Management team is responsible for providing support for financial and human resource management throughout External Relations. The team supports the Director in the operational management of the service and in meeting service and institutional strategic objectives. They also implement and monitor internal procedures ensuring adherence to University policy and procedures.
Short courses provided by the Centre for Open Studies
Increasing student mobility is a strategic priority for the University. The University is committed to enhancing our students’ understanding and appreciation of other cultures, languages and learning approaches by providing opportunities for all students to engage with the global citizen agenda and to equip them for international career opportunities. Student mobility is a 'two way' process - Glasgow students Studying Abroad, and overseas students spending time in Glasgow. Whilst the latter has obvious benefits to the students visiting our university, it also enhances the cultural richness of our courses, benefiting our total student population.
The University of Glasgow’s UK Student Recruitment Team is responsible for recruiting UK undergraduate and postgraduate students. The UK Student Recruitment Officers spend much of the year travelling throughout the UK attending Higher Education Fairs and visiting schools. The Team is also responsible for organising Open Days and other opportunities to visit the campus and participate in online events.
The Widening Participation team develop, implement, co-ordinate and monitor initiatives which aim to increase recruitment of students to Higher Education from areas and groups where there is low participation; provide educational support for all students once they have entered the University in order to improve student retention and to facilitate the successful completion of students' programmes of study and allow flexible provision of learning opportunities.
Contact External Relations:
Tel. +44 (0)141 330 6062
1 The Square, G12 8QQ