Marketing

Marketing

In marketing your event you will need to include the following:

  • Sponsorship:  Identify potentially interested sponsors and draw up sponsors proposal to identify the ways in they will benefit from supporting the event.
  • Exhibitors:  Produce exhibitor information pack in order to sell stand space.  Co-ordinate the organisation of exhibitors and prepare exhibitors' information and site plan.
  • Promotion of the Conference:  Identify ways of promoting the conference via various channels (e.g. websites, mailing lists, promotional literature, associations, societies and other organisations).
  • PR Campaign:  Create a media action plan together with timescales.  Identify appropriate features, listings in trade and other related press.  Submit press releases (these should always include conference and contact information).
  • Advertising:  Create advertising plan to decide on most effective ways of advertising the conference.