Multimedia Analysis & Design ARTMED5023

  • Academic Session: 2017-18
  • School: School of Humanities
  • Credits: 20
  • Level: Level 5 (SCQF level 11)
  • Typically Offered: Runs Throughout Semesters 1 and 2
  • Available to Visiting Students: No

Short Description

This module will:
* provide a theoretical framework for evaluating multimedia work;
* develop a set of visual and aural based skills and perceptions to understand and critically appraise multimedia developments;
* provide the critical, analytical and practical design skills to construct multimedia projects, such as web sites;
* provide an introduction to the use of multimedia as a tool of analysis and presentation in both academic and cultural contexts;
* facilitate the exploration of the possibilities of multimedia representation and applications;
* encourage the view of multimedia as a tool of analysis and research within students own subject discipline;
* provide an introduction to multimedia as a tool that transforms and extends the reach and impact of the traditional scholarly publishing.

Timetable

Lectures: Tuesday 9-11
Practicals: Wednesday 10-12 am OR Thursday 1-3 pm

Assessment

All assessment is based upon a multimedia project that you design,manage and create. The project is due in Week 12 of Second Semester. In your final multimedia project the multimedia web site is worth 85% of the total (the marks are allocated as follows: 45% for design, 40% for content) and 15% for your project report.

Main Assessment In: April/May

Course Aims

This module will:
* provide a theoretical framework for evaluating multimedia work;
* develop a set of visual and aural based skills and perceptions to understand and critically appraise multimedia developments;
* provide the critical, analytical and practical design skills to construct multimedia projects, such as web sites;
* provide an introduction to the use of multimedia as a tool of analysis and presentation in both academic and cultural contexts;
* facilitate the exploration of the possibilities of multimedia representation and applications;
* encourage the view of multimedia as a tool of analysis and research within students own subject discipline;
* provide an introduction to multimedia as a tool that transforms and extends the reach and impact of the traditional scholarly publishing.

Intended Learning Outcomes of Course

By the end of the module, students should demonstrate:
* visual literacy in analysing and evaluating multimedia work;
* the ability to critically appraise a multimedia work;
* an understanding of the role of design theory in multimedia;
* an understanding of the process by which an author/composer combines multimedia forms to present an interpretation;
* the ability to define, plan and time manage a web based multimedia project;
* the ability to deliver a web based multimedia project based on their post-graduate subject;
* the ability to explain and justify their design decisions and how and why they have combined particular categories of media.