Dr Thomas Anker

  • Senior Lecturer (Management)

telephone: 01413303127
email: Thomas.Anker@glasgow.ac.uk


Thomas Boysen Anker holds a PhD in philosophy from the University of Copenhagen and is currently researcher and lecturer in marketing at the University of Glasgow Adam Smith Business School. His main research interest is the application of ethical and epistemological theory to practical problems in marketing. His cross-disciplinary research spans the fields of business ethics, marketing, public health and public policy. He is Associate Editor of the European Management Journal, handling papers on business ethics.

Research interests

Areas of expertise:

  • Truth in marketing
  • All areas of social marketing
  • Marketing and public health
  • Marketing and public policy
  • Consumer dominant logic and value creation


Macdonald, S., Hilton, S., Robb. K. and Anker, T. (2014) An exploration of the media representation of cancer and its impact on older adults’ understanding of cancer risk and help-seeking behaviour. CRUK: Early Diagnosis Advisory Group. Award: £45.000.

Anker, T. (2009) Communication of Philosophical Science to the General Public. The Danish Agency for Science, Technology and Innovation. Award: 100,000 DKR/ £11.000).


Thomas Boysen Anker is interested in supervising PhD research in all areas of business ethics, social marketing as well as marketing and public health/policy.


Causes taught


  • Introduction to Marketing


  • International Marketing Foresight
  • Publication Strategy for PhD students


  • Strategic Foresight
  • Research Methods

Courses previously taught


  • Ethics and Business
  • Brand Management
  • Ethics and Political Philosophy


  • Social Marketing
  • Advanced Normative Theory


  • Cases and Problems in Marketing
  • Corporate Image and Branding

Additional information

In addition to his work as Associate Editor for the European Management Journal, Thomas Boysen Anker is a frequent peer reviewer and has completed assignments for the following journals, publishers and funding body:


  • Business Ethics: A European Review
  • European Journal of Marketing
  • European Journal of Public Health
  • European Management Journal
  • International Journal of Sociology and Social Policy
  • International Review of Retail Distribution and Consumer Research
  • Journal of Business Ethics
  • Journal of Social Marketing
  • Management Learning
  • Review of Social Economy
  • Risk Management


  • SAGE
  • Routledge


  • International Nonprofit and Social Marketing Conference
  • World Social Marketing Conference

Funding body

  • ESRC Economic and Social Research Council UK


List by: Type | Date

Jump to: 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2004
Number of items: 22.


Anker, T. (2016) It’s Called a Lecture Theatre! Reflections on Large-Class Student Engagement. In: CABS Learning, Teaching & Student Experience 2016, 5th Annual Conference, Birmingham, UK, 26-27 April 2016,

Anker, T. B. (2016) Truth in Marketing: A Theory of Claim-Evidence Relations. Series: Studies in business ethics. Routledge. ISBN 9781138849198

Anker, T. B. (2016) Analysis of the paternalistic justification of an agenda setting public health policy: the case of tobacco plain packaging. Public Health Ethics, (Accepted for Publication)


Anker, T., Brennan, L., and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)


Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi:10.1108/JSOCM-08-2013-0057)


Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan. (In Press)


Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi:10.1177/1470593112451379)


Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi:10.1007/s10551-011-0887-9)


Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi:10.1136/bmj.b5650)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.


Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament: Copenhagen, pp. 48-52.


Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi:10.1515/SATS.2004.92)

This list was generated on Tue May 31 06:12:16 2016 BST.