Marketing and business ethics; marketing theory; social marketing; branding. Please also see Dr. Anker's research poster on Health branding ethics, 'Conceptual analysis of the ethical problems that arise when marketers influence consumers to associate food products with health and healthy living'.
Dr. Thomas Boysen Anker is a lecturer in marketing at University of Glasgow Business School. He holds a BA and MA in philosophy and was awarded a PhD in marketing ethics from University of Copenhagen (2010). He has worked with the Institute for Social Marketing, University of Stirling, for 2 years as a visiting researcher. His research focuses primarily on marketing ethics and marketing theory and covers topics such as the impact of marketing on consumer autonomy, food health branding, ethical challenges in commercial social marketing, and the conceptual foundations of brand promises.
Dr Thomas Boysen Anker is interested in supervising PhD researchers in marketing and business ethics and especially welcomes approaches based in utilitarianism, deontology, contractarianism as well as virtue and human rights ethics. He is also interested in supervising projects in social marketing and public health branding.
Marketing and business ethics; brands and branding; marketing communications; marketing strategy; social marketing
Ad hoc reviewer
- European Journal of Public Health
- International Journal of Sociology and Social Policy
- Sage Publications (manuscripts on social marketing)
- International Nonprofit and Social Marketing Conference
- Management Learning