Dr Thomas Anker

  • Lecturer (Management)

telephone: 01413303127
email: Thomas.Anker@glasgow.ac.uk

Biography

Dr. Thomas Boysen Anker is a lecturer in marketing at University of Glasgow Business School. He holds a BA and MA in philosophy and was awarded a PhD in marketing ethics from University of Copenhagen (2010). He has worked with the Institute for Social Marketing, University of Stirling, for 2 years as a visiting researcher. His research focuses primarily on marketing ethics and marketing theory and covers topics such as the impact of marketing on consumer autonomy, food health branding, ethical challenges in commercial social marketing, and the conceptual foundations of brand promises.

Research interests

Areas of expertise:

  • Business ethics
  • Social marketing 
  • Consumer autonomy 
  • Marketing and public health 
  • Applied philosophy

Grants

Macdonald, S., Hilton, S., Robb. K. and Anker, T. (2014) An exploration of the media representation of cancer and its impact on older adults’ understanding of cancer risk and help-seeking behaviour. CRUK: Early Diagnosis Advisory Group. Award: £45.000.

Anker, T. (2009) Communication of Philosophical Science to the General Public. The Danish Agency for Science, Technology and Innovation. Award: 100,000 DKR/ £11.000).

Supervision

Dr Thomas Boysen Anker is interested in supervising PhD researchers in marketing and business ethics and especially welcomes approaches based in utilitarianism, deontology, contractarianism as well as virtue and human rights ethics. He is also interested in supervising projects in social marketing and public health branding.

Teaching

Postgraduate:

Causes taught

  • Marketing (level 1, undergraduate)
  • Ethics and Business (Honours Elective)
  • International Marketing Foresight (Specialist MSc)

Courses previously taught

  • Social Marketing (MA Elective)
  • Brand Management (Honours Elective)
  • Ethics and Political Philosophy (BA elective)
  • Advanced Normative Theory (MA Elective)

Additional information

Ad hoc reviewer

  • European Journal of Public Health
  • International Journal of Sociology and Social Policy
  • Sage Publications (manuscripts on social marketing)
  • International Nonprofit and Social Marketing Conference
  • Management Learning

Publications

List by: Type | Date

Jump to: 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2004
Number of items: 19.

2015

Anker, T., Brennan, L., and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

2014

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi:10.1108/JSOCM-08-2013-0057)

2013

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan. (In Press)

2012

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi:10.1177/1470593112451379)

2011

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi:10.1007/s10551-011-0887-9)

2010

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi:10.1136/bmj.b5650)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

2009

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament : Copenhagen, pp. 48-52.

2004

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi:10.1515/SATS.2004.92)

This list was generated on Wed May 27 19:43:22 2015 BST.
Number of items: 19.

Articles

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi:10.1108/JSOCM-08-2013-0057)

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi:10.1177/1470593112451379)

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi:10.1007/s10551-011-0887-9)

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi:10.1136/bmj.b5650)

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi:10.1515/SATS.2004.92)

Book Sections

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan. (In Press)

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament : Copenhagen, pp. 48-52.

Research Reports or Papers

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Conference Proceedings

Anker, T., Brennan, L., and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

This list was generated on Wed May 27 19:43:22 2015 BST.