Marketing and business ethics; marketing theory; social marketing; branding
Dr. Thomas Boysen Anker is a lecturer in marketing at University of Glasgow Business School. He holds a BA and MA in philosophy and was awarded a PhD in marketing ethics from University of Copenhagen (2010). He has worked with the Institute for Social Marketing, University of Stirling, for 2 years as a visiting researcher. His research focuses primarily on marketing ethics and marketing theory and covers topics such as the impact of marketing on consumer autonomy, food health branding, ethical challenges in commercial social marketing, and the conceptual foundations of brand promises.
Dr Thomas Boysen Anker is interested in supervising PhD researchers in marketing and business ethics and especially welcomes approaches based in utilitarianism, deontology, contractarianism as well as virtue and human rights ethics. He is also interested in supervising projects in social marketing and public health branding.