Dr Thomas Anker

  • Lecturer (Management)

telephone: 01413303127
email: Thomas.Anker@glasgow.ac.uk

Biography

Thomas Boysen Anker holds a PhD in philosophy from the University of Copenhagen and is currently researcher and lecturer in marketing at the University of Glasgow Adam Smith Business School. His main research interest is the application of ethical and epistemological theory to practical problems in marketing. His cross-disciplinary research spans the fields of business ethics, marketing, public health and public policy. He is Associate Editor of the European Management Journal, handling papers on business ethics.

Research interests

Areas of expertise:

  • Truth in marketing
  • All areas of social marketing
  • Marketing and public health
  • Marketing and public policy
  • Consumer dominant logic and value creation

Grants

Macdonald, S., Hilton, S., Robb. K. and Anker, T. (2014) An exploration of the media representation of cancer and its impact on older adults’ understanding of cancer risk and help-seeking behaviour. CRUK: Early Diagnosis Advisory Group. Award: £45.000.

Anker, T. (2009) Communication of Philosophical Science to the General Public. The Danish Agency for Science, Technology and Innovation. Award: 100,000 DKR/ £11.000).

Supervision

Thomas Boysen Anker is interested in supervising PhD research in all areas of business ethics, social marketing as well as marketing and public health/policy.

Teaching

Causes taught

Undergraduate

  • Introduction to Marketing

Postgraduate

  • International Marketing Foresight
  • Publication Strategy for PhD students

MBA

  • Strategic Foresight
  • Research Methods

Courses previously taught

Undergraduate

  • Ethics and Business
  • Brand Management
  • Ethics and Political Philosophy

Postgraduate

  • Social Marketing
  • Advanced Normative Theory

MBA

  • Cases and Problems in Marketing
  • Corporate Image and Branding

Additional information

In addition to his work as Associate Editor for the European Management Journal, Thomas Boysen Anker is a frequent peer reviewer and has completed assignments for the following journals, publishers and funding body:

Journals

  • Business Ethics: A European Review
  • European Journal of Marketing
  • European Journal of Public Health
  • European Management Journal
  • International Journal of Sociology and Social Policy
  • International Review of Retail Distribution and Consumer Research
  • Journal of Business Ethics
  • Journal of Social Marketing
  • Management Learning
  • Review of Social Economy
  • Risk Management

Publishers

  • SAGE
  • Routledge

Conferences

  • International Nonprofit and Social Marketing Conference
  • World Social Marketing Conference

Funding body

  • ESRC Economic and Social Research Council UK

Publications

List by: Type | Date

Jump to: 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2004
Number of items: 20.

2016

Anker, T. (2016) Truth in Marketing: A Theory of Claim-Evidence Relations. Series: Studies in business ethics. Routledge. ISBN 9781138849198 (In Press)

2015

Anker, T., Brennan, L., and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

2014

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi:10.1108/JSOCM-08-2013-0057)

2013

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan. (In Press)

2012

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi:10.1177/1470593112451379)

2011

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi:10.1007/s10551-011-0887-9)

2010

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi:10.1136/bmj.b5650)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

2009

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament: Copenhagen, pp. 48-52.

2004

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi:10.1515/SATS.2004.92)

This list was generated on Wed Feb 10 09:02:45 2016 GMT.
Number of items: 20.

Articles

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4(2), pp. 94-110. (doi:10.1108/JSOCM-08-2013-0057)

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12(3), pp. 267-287. (doi:10.1177/1470593112451379)

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104(1), pp. 33-45. (doi:10.1007/s10551-011-0887-9)

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93(4), pp. 519-530. (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340, b5650. (doi:10.1136/bmj.b5650)

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37, pp. 168-183.

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5(2), pp. 92-104. (doi:10.1515/SATS.2004.92)

Books

Anker, T. (2016) Truth in Marketing: A Theory of Claim-Evidence Relations. Series: Studies in business ethics. Routledge. ISBN 9781138849198 (In Press)

Book Sections

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series. Palgave Macmillan. (In Press)

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications: London, pp. 284-297. ISBN 9781849201889

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage: London, pp. 330-344. ISBN 9781849204651

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament: Copenhagen, pp. 48-52.

Research Reports or Papers

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Conference Proceedings

Anker, T., Brennan, L., and Brogaard Kristensen, D. (2015) Truth in social marketing: applying truth frameworks to the strategic evaluation of social marketing campaigns. In: World Social Marketing Conference, Sydney, Australia, 19-21 Apr 2015,

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, Valencia, Spain, 3-6 Jun 2014,

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, Hertfordshire, UK, 9-11 Apr 2014,

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, Toronto, Canada, 21-23 Apr 2013, (In Press)

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, Glasgow, UK, 5 Nov 2012,

This list was generated on Wed Feb 10 09:02:45 2016 GMT.