Dr Thomas Anker

  • Lecturer (Management)

telephone: 01413303127
email: Thomas.Anker@glasgow.ac.uk

Research interests

Research interests

Marketing and business ethics; marketing theory; social marketing; branding.  Please also see Dr. Anker's research poster on Health branding ethics, 'Conceptual analysis of the ethical problems that arise when marketers influence consumers to associate food products with health and healthy living'.

 

Biography

Dr. Thomas Boysen Anker is a lecturer in marketing at University of Glasgow Business School. He holds a BA and MA in philosophy and was awarded a PhD in marketing ethics from University of Copenhagen (2010). He has worked with the Institute for Social Marketing, University of Stirling, for 2 years as a visiting researcher. His research focuses primarily on marketing ethics and marketing theory and covers topics such as the impact of marketing on consumer autonomy, food health branding, ethical challenges in commercial social marketing, and the conceptual foundations of brand promises.

Supervision

Dr Thomas Boysen Anker is interested in supervising PhD researchers in marketing and business ethics and especially welcomes approaches based in utilitarianism, deontology, contractarianism as well as virtue and human rights ethics. He is also interested in supervising projects in social marketing and public health branding.

Teaching

Marketing and business ethics; brands and branding; marketing communications; marketing strategy; social marketing

Additional information

Ad hoc reviewer

  • European Journal of Public Health
  • International Journal of Sociology and Social Policy
  • Sage Publications (manuscripts on social marketing)
  • International Nonprofit and Social Marketing Conference
  • Management Learning

Publications

List by: Type | Date

Jump to: 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2004
Number of items: 18.

2014

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, 3-6 Jun 2014, Valencia, Spain.

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, 9-11 Apr 2014, Hertfordshire, UK.

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2014) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing . ISSN 0309-0566 (In Press)

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4 (2). ISSN 2042-6763 (Early Online Publication)

2013

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, 21-23 Apr 2013, Toronto, Canada. (In Press)

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series . Palgave Macmillan. (In Press)

2012

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, 5 Nov 2012, Glasgow, UK.

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12 (3). pp. 267-287. ISSN 1470-5931 (doi:10.1177/1470593112451379)

2011

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications, London, pp. 284-297. ISBN 9781849201889

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104 (1). pp. 33-45. ISSN 0167-4544 (doi:10.1007/s10551-011-0887-9)

2010

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93 (4). pp. 519-530. ISSN 0167-4544 (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340 . b5650. ISSN 0959-535X (doi:10.1136/bmj.b5650)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage, London, pp. 330-344. ISBN 9781849204651

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37 . pp. 168-183. ISSN 0098-9258

2009

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament , Copenhagen, pp. 48-52.

2004

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5 (2). pp. 92-104. ISSN 1600-1974 (doi:10.1515/SATS.2004.92)

This list was generated on Wed Nov 26 07:10:21 2014 GMT.
Number of items: 18.

Articles

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2014) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing . ISSN 0309-0566 (In Press)

Kamin, T., and Anker, T. (2014) Cultural capital theory and strategic directions for social marketing interventions. Journal of Social Marketing, 4 (2). ISSN 2042-6763 (Early Online Publication)

Anker, T.B., Kappel, K., Eadie, D., and Sandoe, P. (2012) Fuzzy promises: explicative definitions of brand promise delivery. Marketing Theory, 12 (3). pp. 267-287. ISSN 1470-5931 (doi:10.1177/1470593112451379)

Anker, T.B., Sandøe, P., Kamin, T., and Kappel, K. (2011) Health branding ethics. Journal of Business Ethics, 104 (1). pp. 33-45. ISSN 0167-4544 (doi:10.1007/s10551-011-0887-9)

Anker, T., Kappel, K., and Sandoe, P. (2010) The liberating power of commercial marketing. Journal of Business Ethics, 93 (4). pp. 519-530. ISSN 0167-4544 (doi:10.1007/s10551-009-0236-4)

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) Failure of self regulation of UK alcohol advertising. British Medical Journal, 340 . b5650. ISSN 0959-535X (doi:10.1136/bmj.b5650)

Kristensen, D.B., Askegaard, S., Jeppesen, L.H., and Anker, T. (2010) Promoting health, producing moralisms? Advances in Consumer Research, 37 . pp. 168-183. ISSN 0098-9258

Boysen, T. (2004) Death of a compatibilistic institution. Sats: Northern European Journal of Philosophy, 5 (2). pp. 92-104. ISSN 1600-1974 (doi:10.1515/SATS.2004.92)

Book Sections

Anker, T. (2013) Power to the people: essay on branding and global democracy. In: Varey, R. and Pirson, M. (eds.) Humanistic Marketing. Series: Humanism in business series . Palgave Macmillan. (In Press)

Anker, T.B., and Kappel, K. (2011) Ethical challenges in commercial social marketing. In: Hastings, G., Angus, K. and Bryant, C.A. (eds.) Sage Handbook of Social Marketing. Sage Publications, London, pp. 284-297. ISBN 9781849201889

Hastings, G., Brown, A.K., and Anker, T. (2010) Theory in social marketing. In: Baker, M. J. and Saren, M. (eds.) Marketing Theory : a Student Text, 2nd Ed. Sage, London, pp. 330-344. ISBN 9781849204651

Anker, T. (2009) Consumers' use and understanding of food labelling. In: Jacobi, A., Jorgensen, K.M. and Jorgensen, J.F. (eds.) Report to the Danish Parliament, Food and Health Committee. Danish Parliament , Copenhagen, pp. 48-52.

Research Reports or Papers

Hastings, G., Brooks, O., Stead, M., Angus, K., Anker, T., and Farrell, T. (2010) "They'll Drink Bucket Loads of the Stuff": An Analysis of Internal Alcohol Industry Advertising Documents. Project Report. Alcohol Education Research Council.

Stead, M., MacKintosh, A. M., McDermot, L., Anker, T., and Adamson, A. (2009) How Do Young People Engage with Food Branding? Project Report. Institute for Social Marketing, Stirling.

Conference Proceedings

Anker, T. (2014) Consumer dominant semiotics: aspects of an emerging marketing paradigm. In: 43rd EMAC Conference: Paradigm Shifts & Interactions, 3-6 Jun 2014, Valencia, Spain.

Anker, T. (2014) The revolutionary brand! Preliminary thoughts on the potential role of commercial brands in radical political change. In: 9th Global Brand Conference, 9-11 Apr 2014, Hertfordshire, UK.

Anker, T. (2013) Cool diseases! Inequality of health attention in a social marketing perspective. In: World Social Marketing Conference, 21-23 Apr 2013, Toronto, Canada. (In Press)

Siebert, S., and Anker, T. (2012) Discovering new worlds: the transformative power of narrative theories in management. In: Narrative Magic: Transformations Through Story-Telling, 5 Nov 2012, Glasgow, UK.

This list was generated on Wed Nov 26 07:10:21 2014 GMT.