Dr Margaret Fletcher
- Senior Lecturer in International Business (Management)
Since completing her PhD at the University of Glasgow in 2007, Margaret has contributed to the development of a stream of knowledge on international entrepreneurship and internationalisation. Her PhD focused on the learning processes involved in internationalisation efforts and was sponsored by Scottish Enterprise. Her contribution to this field was acknowledged in an award for the paper that made the most contribution to the practice of International Marketing in the Journal of International Marketing (2013).
Margaret and member of the executive committee for the Academy of International Business, UK and Ireland Chapter is Doctoral Colloquium Convener for the AIB annual conference.
Margaret’s research actively engages with practitioners in developing a research agenda and is of importance to business practitioners and policy makers. She is co-chair of the Institute of Small Business and Entrepreneurship, Entrepreneurial Learning Practice and Policy Special Interest Group, where a series of nation-wide knowledge exchange workshops are held which records outputs in videos and practitioner guides.
Further information: Entrepreneurial Learning Policy and Practice Group
Margaret has been First Year Course Convenor of the Business and Management degree since 2009 and is currently Programme Convenor for the MSc International Business and Entrepreneurship (IBE). Prior to this, Margaret lectured in Small Business and Enterprise at the University of Stirling where she was Director of the MSc in Entrepreneurial Studies (distance learning) and Director of Graduate Enterprise.
Margaret’s research interests and publications include the financing of small firms and graduate entrepreneurship. She also won first prize in the Scottish Enterprise case writing competition for Teaching Case Studies of Entrepreneurial Scottish Companies.
Margaret is a member of the International Business and Enterprise research cluster.
Areas of expertise:
- International entrepreneurship
- International marketing
- International business
- Enterprise policy
- Engaged scholarship
2016: PI ESRC Festival of Social Science, Doing International Business: Acquiring Knowledge, Learning and Networks awarded (£500)
2013 – 2015: BA/Leverhulme grant, Case Study Sampling: A Study of Practices in International Business (£9511.00), Ref. 40103100
2008 – 2009: ESRC Post-Doctoral Research Grant (PI): Learning Processes of Internationalising firms (£61,973), Ref. PTA-026-27-1818
Current PhD students
Nur Izzati binti Mohamad Anuar
Thesis title: Inward-Outward Internationalization in Small-Medium Enterprises (SMEs): Learning Approach
Co-supervisor: Professor Pavlos Dimitratos
Thesis title: The role of entrepreneurial orientation in international Omani SMEs performance, and moderating role of network relationships
Co-supervisor: Professor Pavlos Dimitratos
Thesis title: How does the organizational structure of SMEs affect the process of international opportunity recognition, evaluation and exploitation?
Co-supervisors: Professor Pavlos Dimitratos, Professor Trevor Buck
Thesis title: Exploring the role of Social Capital in Promoting Knowledge Transfer: Evidence from International Collaboration in the China Pharmaceutical Sector
Co-supervisor: Kwan Tang
Thesis title: INVs’ Post-entry speed slow down: a learning perspective
Co-supervisor: Professor Trevor Buck
Completed PhD students
Thesis title: The Internationalisation of Chinese Transnational Entrepreneurial Firms: A Comparative Study with Indigenous Counterparts in Canada and UK
Co-supervisor: Professor Pavlos Dimitratos, Professor Trevor Buck
- Market Analysis (MSc)
- Specialist research methods (MSc)
- Internationalisation, Entrepreneurship and Innovation (MSc)
- Export Marketing (MSC)
- International Management Solution projects (MSc)
- Entrepreneurship (undergraduate)
- Management for Accountants (undergraduate)
- Business and Management: 1B Marketing
- MSc dissertations
Undergraduate and MSc levels, which include assignments, examinations, project reports, dissertations, and internal PhD examiner.
- The University of Edinburgh (2013-2017)
- Anglia Ruskin (2013-2015)
PhD external examining
The Universities of Edinburgh and Strathclyde
Margaret is a member of the International Business and Enterprise (IBE) research cluster at the Adam Smith Business School and specialises in Knowledge acquisition and learning. IBE is a community for multidisciplinary study in internationalisation and enterprise with a worldwide network of internationally acclaimed scholars.
Entrepreneurial Learning: Growth and Internationalisation
As part of this research cluster, Margaret has chaired a Knowledge exchange workshop on Entrepreneurial Learning: Growth and Internationalisation in collaboration with The Institute for Small Business and Entrepreneurship (ISBE).
Further information: ISBE Special Interest Group: Entrepreneurial Learning Practice and Policy (ELPP)
Succeeding in China
Margaret co-chaired a Business Forum with the Edinburgh University Business School, titled Succeeding in China: Knowledge and Networks.
Notes: Succeeding in China – the lessons of experience (pdf, 114kb)
S. Tamer Cavusgil Award 2013
The article by Margaret published in the Journal of International Marketing was selected for the 2013 S Tamer Cavusgil Award as making the most significant contribution to the advancement of the practice of international marketing management.
ESCEM Business School, Poitiers, France from 2012-present
2015: PhD Workshop, University of Lancaster: “Case study selection and sampling”
2014: Brunel University research seminar, “Learning for Internationalisation – linking theory and practice”
ESRC and Social Sciences and Humanities Research Council (SSHRC) Canada.