- Professor of Marketing (Management)
R304 Level 3
Glasgow G12 8QQ
Modelling processes of consumer behaviour, Marketing Futurecast and Statistical and Computer Model Building, Tourism Marketing, Neuroscience in Marketing.
A poster detailing some of Professors Moutinho's research projects can be found at the following link - Biomarketing and Modelling
Recent journal articles
Investigating the role of the ventromedial prefrontal cortex (pdf, 1.1mb)
Tackling the cognitive processes that underlie brands’ assessments (pdf, 229kb)
Neural correlates of the emotional and symbolic content of brands (pdf, 7.3mb)
Neuroscience in branding (pdf, 508kb)
Mind Reading: hitting cognition using ANNs (pdf, 274kb)
Professor Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at the University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil. Colombia, and Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow in Management between 1996 and 2004. He is the founding Editor of the Journal of Modelling in Management (JM2).
One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated ammealing, tabu search, genetic algorithms, and fuzzy logic.
PhD student supervision areas
Professor Luiz Moutinho is interested in supervising research in the areas of statistical or computer modelling in marketing, modelling consumer behaviour, as well as in marketing futurecast.
Current PhD students
Co-supervisors - Professor Kwaku Opong and Dr Yun Li
Quantitative Analysis in Marketing Management, Research Methods, Strategic Marketing and Futurecast, Marketing Management, Consumer Behaviour, Marketing of services (tourism & banking), Environmental scanning & strategy
Professor Moutinho has over 120 refereed international journal articles.
In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, among others.
He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.
He is Visiting Professor at universities in Portugal, Austria, Lithuania and Slovenia. Editor of Advances in Doctoral Research in Management and Journal of Modelling in Management and a member of the editorial board of ten other journals.
Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England. Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan and Turkey.