Professor Luiz Moutinho

  • Professor of Marketing (Management)

telephone: 01413306696
email: Luiz.Moutinho@glasgow.ac.uk

Biography

Professor Moutinho completed his PhD at the University of Sheffield in 1982.  He has been a Full Professor for 25 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at Hubei University, China, Hubei University of Economics, China, Hebei United University, China, University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, University of Coimbra, Portugal, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil, University of Los Andes, Colombia and University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996.  He was Director of the Doctoral Programme at the University of Glasgow in Management between 1996 and 2004. He is the founding Editor of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.
His areas of research interest also encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast and tourism and marketing.

Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour.  He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas.  The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated ammealing, tabu search, genetic algorithms, and fuzzy logic.   He has over 130 articles published in refereed academic journals, 27 books, more than 5,500 academic citations, an h-index of 36 and an i10-index of 115.

Recent journal articles

Investigating the role of the ventromedial prefrontal cortex

Investigating the role of the ventromedial prefrontal cortex (pdf, 1.1mb)

Tackling the cognitive processes that underlie brands’ assessments (pdf, 229kb)

Neural correlates of the emotional and symbolic content of brands (pdf, 7.3mb)

Research interests

Areas of expertise:

  • Marketing Futurecast 
  • Quantitative Modelling in Marketing Research
  • Methodology 
  • Neuroscience in Marketing 
  • Consumer Behaviour and Tourism Marketing

Selected publications

Grants

British Council – Research Assistantship – Mr Abhishek Singh (6 months) - £6,000, 2013

Industrial Scholarship – ESPRC - £6,000, 2012, with Prof. Yun Lin (Engineering, Doctoral Training Accounts (DTA).

Won a Lord Kelvin/Adam Smith Scholarship for a project on “Intelligent Modelling and Predictive Control for Accounting and Finance”, with Prof Yun Li and Prof Kwaku Opong, 2011 (£56,200)

ECRKTA – Research and Knowledge Transfer Scheme - £7,173 – with Dr.XuemeiBian, University of Nottingham and Dr. David Harness, University of Hull, 2011.

“Optional Financial Modelling and Decision Making” Project – University of Glasgow, with Prof. Kwaku Opong (Business School) and Prof Yun Li (Engineering), Morgan Stanley £30,000, 14th May, 2011.

“Improving Financial Forecasting and Decision Support with Intelligent Systems and Control”, Scotland- China Higher Education Research Partnership, British Council (BC) 2009-2010, with Dr Yun Li (Electronics and Electrical Engineering), Dr Mario Cerrato (Economics) and Professor Gabriel Talmain (Economics, University of Glasgow,  (£153,336, Grant Number 63024)

Supervision

PhD student supervision areas

Professor Luiz Moutinho is interested in supervising research in the areas of statistical or computer modelling in marketing, modelling consumer behaviour, as well as in marketing futurecast.

Current PhD students 

Yang Pang

Co-supervisors - Professor Kwaku Opong and Dr Yun Li

Sutthipong Meeyai

Co-supervisor - Dr James Wilson

Teaching

Postgraduate:

Advanced Topics in Marketing Futurecast; Analytical Marketing – Analysing Market Situations; Analytical Problems in Marketing Futurecast; Cases and Problems in Marketing Management; Future Trends in Marketing; Doctoral Research Methods; Advanced Statistical Analysis and Model Building in Management (ASA) ( Doctoral Programme).

Additional information

Professor Moutinho has over 120 refereed international journal articles.

In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, among others.   

He is also a member of the Editorial Board of several international academic journals.  Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.

He is Visiting Professor at universities in Portugal, Austria, Lithuania and Slovenia. Editor of Advances in Doctoral Research in Management and Journal of Modelling in Management and a member of the editorial board of ten other journals.

Professional activities

Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England.  Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan and Turkey. 

All publications

List by: Type | Date

Jump to: 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1993 | 1992 | 1991 | 1990 | 1989 | 1988 | 1987 | 1986 | 1984 | 1983 | 1981
Number of items: 319.

2015

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

Li, Y., Moutinho, L., Opong, K. K., and Pang, Y. (2015) Cash flow forecast for South African firms. Review of Development Finance, (doi:10.1016/j.rdf.2014.11.001) (In Press)

Li, Z.-f., Deng, S., and Moutinho, L. (2015) The impact of experience activities on tourist impulse buying: an empirical study in China. Asia Pacific Journal of Tourism Research, 20(2), pp. 191-209. (doi:10.1080/10941665.2013.877043)

Silva, M. S., Haryanto, J., and Moutinho, L. (2015) A neural network approach for the understanding of the children's market. European Journal of Marketing, 49(3/4), pp. 372-397. (doi:10.1108/EJM-03-2013-0118)

2014

Haryanto, J. O., and Moutinho, L. (2014) Product longevity: exploring the success factors in the children's market. International Journal of Market Research, 56(6), pp. 757-782. (doi:10.2501/UMR-2014-052)

Phillips, P., and Moutinho, L. (2014) Critical review of strategic planning research in hospitality and tourism. Annals of Tourism Research, 48, pp. 96-120. (doi:10.1016/j.annals.2014.05.013)

Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M., (Eds.) (2014) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L., and Wang, W. (2014) Human-computer interface in marketing: the case of the Slogan Validator. In: Lee, N. (ed.) Wiley Encyclopedia of Management. [3rd.ed.]. Volume 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L. (2014) Beyond market share - new marketing vision, trends and mindsets - from no profit zones, marketing measurement masochism and the parallel lines test to movement marketing and value share. In: Philip Kotler Marketing Forum, Moscow, Russia, 15 Mar 2014,

Moutinho, L. (2014) Marketing with meaning, human-to-human, explorathon talk programme. In: European Commission-Marie Sklodowska Curie Actions Programme-European Researchers' Night, Glasgow Science Centre, UK, 26th Sep 2014,

Moutinho, L. (2014) An analytical template disruption and travel swings-from bleisure, self-configured travel and just-in-time travel to personal informatics and the glass-savvy tourist. In: Croatia Tourism Days, Croatian Chamber of Commerce, Opatja, Croatia, 16th Oct 2014,

Moutinho, L., Ballantyne, R., and Rate, S. (2014) Futurecasting the tourism marketplace. In: McCabe, S. (ed.) Handbook of Tourism Marketing. Routledge, pp. 561-569. ISBN 9780415597036

Moutinho, L., Bigné, E., and Manrai, A. K. (2014) Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: Abingdon. ISBN 9780415625920

Moutinho, L., Godinho, P., and Silva, M. (2014) Hotel location when the competitors may react - a gravitational model for tourism location assessment and decision. In: 24th Business and Economics Society International Conference, Florence, Italy, 5-10 Jul 2014,

Moutinho, L., and Huarng, K.-H. (2014) A model for optimizing earned attention in social media based on a memetic algorithm. In: Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M. (eds.) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518

Moutinho, L., Kotler, P., and Ries, L. (2014) Winning at innovation through marketing futurecast- from a thought renaissance, biologically inspired intelligence (BII) and the nomadic mobile to ethonomics and brand playgrounds. In: Philip Kotler Marketing Forum, Tokyo, Japan, 03 Mar 2014,

Moutinho, L., and McCabe, S. (2014) Marketing intelligence and forecasting. In: Mercator - Theory and Practice of Marketing. Dom Quixote Publishing: Lisbon, Portugal.

Moutinho, L., Santos, J. P., and Castelo-Branco, M. (2014) Mind reading: hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses. In: ICINCO ANNIIP 2014: International Workshop on Artificial Neural Networks and Intelligent Information Processing, Vienna, Austria, 1-3 Sep 2014,

Moutinho, L., Teixeira, N., and Lage, M. (2014) Future research insights and methods. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: London, pp. 416-448. ISBN 9780415625920

Moutinho, L., and Wang, W. C. (2014) Do you really feel happy? Some implications of a human computer interface. In: Global Entrepreneurship and Innovation in Management (GEIM) Conference, Taichung, Taiwan, 14-15 May 2014,

Moutinho, L., and Wang, W.-C. (2014) Human computer interface in marketing: the case of the slogan validator. In: Lee, N. (ed.) Encyclopaedia of Management – Marketing. Wiley: Chichester, England. ISBN 9780631233176

Moutinho, L., and Wang, W.-C. (2014) The slogan validation: the application of human-computer interface. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge companions in business, management and accounting. Routledge: Abingdon, pp. 313-327. ISBN 9780415625920

2013

Moutinho, L., and Anderson Phillips, P. (2013) Strategic planning research. A literature review and implications for the Caribbean tourism industry. In: Shrinking the Global Divide: Synergy, Service and Sustainability, Nassau, Bahamas, 18-20 Sep 2013, (In Press)

Moutinho, L. (2013) Marketing Management: Worldwide Cases. Routledge: Oxford, UK. (In Press)

Moutinho, L., and Gandara, J. (2013) Research methodology in tourism. In: Handbook of Tourism Marketing. Routledge: Oxford, UK. (In Press)

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Futurecast: an exploration of key emerging megatrends in the tourism arena: in trends in European tourism planning and organisation. In: Costa, C., Panyik, E. and Buhalis, D. (eds.) Trends in European Tourism Planning and Organisation. Series: Aspects of Tourism (60). Channel View Publishers. ISBN 9781845414115

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Strategic insights and future trends in tourism. In: Handbook of Tourism Marketing. Routledge: Oxford, UK. (In Press)

Moutinho, L., and Silva, M.M. (2013) Artificial neural networks (ANNs) in marketing. In: Lee, N. (ed.) Encyclopaedia of Management Marketing. Wiley. (In Press)

Moutinho, L., Haryanto, J., and Coelho, A. (2013) Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal and Brazil. In: 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 Jul 2013,

Moutinho, L., and Phillips, P. (2013) Strategic planning research: a literature review and implications for the Caribbean tourism industry, return on insight. In: Shrinking the Global Divide: Synergy, Service and Sustainability, Nassau, Bahamas, 18-20 Sep 2013,

Moutinho, L., Wang, W. C., and Chien, C. S. (2013) Happy or sad? - some contributions from human computer interface. In: 2014 Winter Marketing Educators Conference, Orlando, FL, USA, 21-23rd Feb 2013,

2012

Moutinho, L., Albayrak, T., and Caber, M. (2012) How far does overall service quality of a destination affect customers' post-purchase behaviours? International Journal of Tourism Research, 14(4), pp. 307-322. (doi:10.1002/jtr.856)

Moutinho, L., Santos, J.P., Seixas, D., and Sofia, B. (2012) Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour, 11(1), pp. 69-93. (doi:10.1362/147539212X13286273975319)

Moutinho, L., Santos, J., Seixas, D., and Brandao, S. (2012) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. In: Lee, D., Glimcher, P. and Trommershaeuser, J. (eds.) Neurobiology of Choice. Series: Frontiers in Neuroscience. Frontiers, pp. 103-110. ISBN 9782889190119

Moutinho, L. and Huarng, K.-H., (Eds.) (2012) Quantitative Modelling in Marketing and Management. World Scientific: Singapore. ISBN 9789814407717

Huarng, K.-H., Yu, T.H.-K., Moutinho, L., and Wang, Y.-C. (2012) Forecasting tourism demand by fuzzy time series models. International Journal of Culture, Tourism and Hospitality, 6(4), pp. 377-388.

Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, Vienna, Austria, 9-12 Jul 2012,

Moutinho, L., and Haryanto, J. (2012) Product longevity: exploring the success factors in the childrens market in Indonesia. In: 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012), Bali, Indonesia, 7-8 May 2012,

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, Jakarta, Indonesia, 18-19 Oct 2012,

Moutinho, L., Rate, S., and Ballantyne, R. (2012) Futurecast: an exploration of key emerging megatrends in the tourism arena. In: Tourism Management Dynamics: Trends, Management and Tools. Butterwirth-Heinmann: Oxford, UK.

Moutinho, L., Santos, J.P., Seixas, D., and Brandao, S. (2012) Neuroscience in branding: a functional magnetic resonance imaging study on brands implicit and explicit impressions. Journal of Brand Management, 19, pp. 735-757. (doi:10.1057/bm.2012.32)

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if the future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, Jakarta, Indonesia, 18-19 Oct 2012,

2011

Moutinho, L., Albayrak, T., Caber, M., and Herstein, R. (2011) The influence of skepticism on green purchase behaviour. International of Business and Social Sciences, 2(13), pp. 189-197.

Moutinho, L., (Ed.) (2011) Strategic Management in Tourism. CABI: Wallingford. ISBN 9781845935887

Bian, X., and Moutinho, L. (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), pp. 191-216. (doi:10.1108/03090561111095658 )

Bian, X., and Moutinho, L. (2011) Counterfeit and branded products - Effects of counterfeit ownership. Journal of Product and Brand Management, 20(5), pp. 379-393. (doi:10.1108/10610421111157900 )

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16(2), pp. 101-110. (doi:10.1057/fsm.2011.9)

Moutinho, L., and Hutcheson, G.D. (2011) The SAGE Dictionary of Quantitative Management Research. Sage: London, p. 344. ISBN 9781412935296

Moutinho, L., and Santos, J.P. (2011) Tackling the cognitive processes that underline brands' assessment using artificial neural networks and whole brain fMRI aquisitions. In: International Workshop on Pattern Recognition in NeuroImaging (PRNI), Seoul, South Korea, 16-18 May 2011, (doi:10.1109/PRNI.2011.22)

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2011) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. Frontiers in Neuroscience, 5(77), (doi:10.3389/fnins.2011.00077)

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April,

Wilson, J., and Moutinho, L. (2011) Financial impact of tourism marketing. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI: Wallingford, pp. 219-235. ISBN 9781845935887

Wilson, J. M., and Moutinho, L. (2011) Financial Management in Tourism. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI: Wallingford, England, pp. 207-218. ISBN 9781845935887

2010

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052 (doi:10.1007/978-3-642-15606-9_21)

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44(1/2), pp. 267-290. (doi:10.1108/03090561011008709)

Moutinho, L. (2010) Strategy and business models. In: Rodriguez, V., Nunes Correia, R., Dionisio, P., Canhoto, R. and Faria, H. (eds.) b-Mercator: Blended Marketing. UNSPECIFIED.

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing. Springer Verlag: Berlin, Germany, pp. 365-388. ISBN 9783642156052

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER: Athens, Greece.

Moutinho, L., and Southern, G. (2010) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Santos, J.P., Moutinho, L., Seixas, D., and Brandao, S. (2010) Perceiving brands after logos perception: an event-related fMRI study. In: 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

Wilson, J., and Moutinho, L. (2010) Marketing & resource allocation in financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Wilson, J., and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

2009

Moutinho, L., and Bian, X. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62(3), pp. 368-378. (doi:10.1016/j.jbusres.2008.05.012)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), pp. 314-322. (doi:10.1016/j.jbusres.2008.05.010)

Bian, X., and Moutinho, L. (2009) An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention. In: 14th World Marketing Congress: Marketing in Transition: Scarcity, Globalism, & Sustainability, Oslo, Norway, 22-25 July 2009,

Moutinho, L., and Bian, X. (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3(5),

Moutinho, L. (2009) Consumer behaviour in tourism. In: Page, S. and Connell, J. (eds.) Tourism. SAGE: London, UK. ISBN 9781848605688

Moutinho, L. (2009) Reconstructing the marketing function. DOM,

Moutinho, L., Huczynski, A., and Southern, G. (2009) Strategic corporate knowledge. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK, pp. 74-103. ISBN 9781844800001

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2009) Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. In: 38th EMAC Conference, Nantes, France, 26-29 May 2009,

Silva, M., Moutinho, L., Coelho, A., and Marques, A. (2009) Market orientation and performance: modelling a neural network. European Journal of Marketing, 43(3-4), pp. 421-437. (doi:10.1108/03090560910935505)

Sokele, M., Moutinho, L., and Hudek, V. (2009) Advanced market share modelling based on Markov chains. In: Podnar Zarko, I. and Vrdoljak, B. (eds.) Proceedings of the 10th International Conference on Telecommunications ConTEL 2009: Zagreb, Croatia, 8-10 June 2009. University of Zagreb: Zagreb, Croatia, pp. 339-343. ISBN 9789531841306

2008

Bian, X., and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. Working Paper. University of Hull Business School, Hull, UK.

Moutinho, L. and Huarng, K.-H., (Eds.) (2008) Advances in Doctoral Research in Management (Vol. 2). World Specific Publishing: Singapore. ISBN 9789812778659

Bian, X., and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, Shanghai, China, 20-24 March 2008,

Bian, X., Moutinho, L., and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

Dionisio, P., Leal, C., and Moutinho, L. (2008) Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research, 11 (1), pp. 17-39. (doi:10.1108/13522750810845531)

Moutinho, L., Chien, C., Wang, W., Cheng, Y., Pao, T., Chen, Y., and Yeh, J. (2008) Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research. AIMS International Journal of Management, 8,

Moutinho, L., Dionisio, P., and Leal, C. (2008) A phenomenological research study on sports fandom in Portugal: a comparative study in surfing and football. Journal of Euromarketing, 17(314), pp. 233-253. (doi:10.1080/10496480802640353)

Moutinho, L., Huarng, K., Yu, T., and Chen, C. (2008) Modelling and forecasting tourism demand: the case on flows from Mainland China to Taiwan. Service Business: An International Journal, 2(3), pp. 219-232. (doi:10.1007/s11628-008-0037-3)

Moutinho, L., and Sylvestre, C. (2008) Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting their Sponsorships of Cultural Organisations. Journal of Promotion Management, 13(3/4), pp. 281-303.

Moutinho, L. (2008) Quantitative methods in marketing. In: Baker, M.J. and Hart, S.J. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK. ISBN 9780750685665

Moutinho, L., and Chien, C.S. (2008) Problems in Marketing: Applying Key Concepts and Techniques. Sage Publications: London, UK. ISBN 9780761971795

Moutinho, L., and Hutcheson, G.D. (2008) Statistical Modelling for Management. Sage: London, UK. ISBN 9780761970118

Moutinho, L., and Meidan, A. (2008) Quantitative Methods in Marketing. In: Baker, M. and Hart, S. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK, pp. 170-221. ISBN 9780750685665

Moutinho, L., Bian, X., and Reast, J. (2008) The effects of the consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Book of Abstracts: 2008 Thought Leaders International Conference on Brand Management. Birmingham Business School: Birmingham. ISBN 9780704426863

Riach, K., and Wilson, F. (2008) Organizational romance: theorizing and researching an underexplored phenomenon. In: Moutinho, L. and Huarng, K.-H. (eds.) Advances in Doctoral Research in Management. World Scientific Publishing: Singapore, pp. 3-18. ISBN 9789812778659

2007

Huarng, K., Moutinho, L., and Yu, T. (2007) An advanced approach to forecasting tourism demand in Taiwan. Journal of Travel and Tourism Marketing, 21 (4), pp. 15-24. (doi:10.1300/J073v21n04_03)

Moutinho, L., and Rita, P. (2007) Journal of travel & tourism marketing [editorial]. Journal of Travel and Tourism Marketing, 21(4), pp. 1-2. (doi:10.1300/J073v21n04_01)

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), Reykjavík, Iceland, 22-25 May,

Moutinho, L., Chien, C.S., Wang, W., Cheng, Y., Pao, T.L., Chen, Y., and Yeh, J. (2007) Applying recognition of emotions in speech to extend the impact of brand slogan research. Portuguese Journal of Management Studies, 12 (2), pp. 115-132.

Moutinho, L., Dionisio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing applicaiton. Marketing Intelligence and Planning, 25 (7), pp. 668-690. (doi:10.1108/02634500710834160)

Moutinho, L., Dionísio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing application. Marketing Intelligence and Planning, 25(7), pp. 668-690. (doi:10.1108/02634500710834160)

Moutinho, L., and Hutcheson, G.D. (2007) Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1 (3), pp. 233-252. (doi:10.1504/IJBIR.2007.012109)

Moutinho, L., and Southern, G. (2007) Marketing by the Slice. EXAME, 281, pp. 74-78.

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 25-25 April,

2006

Moutinho, L., Rita, P., and Li, S. (2006) Strategic diagnostics and management decision-making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3), pp. 129-155. (doi:10.1002/isaf.281)

Moutinho, L., Hutcheson, G. and Rita, P., (Eds.) (2006) Advances in Doctoral Research in Management. World Scientific Publishing: Singapore. ISBN 9789812560445

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

Moutinho, L., and Hutcheson, G.D. (2006) Store patronage: the utility of a multi-method, multi-nomial logistic regression model for predicting store choice. Portuguese Journal of Management Studies, 12(1), pp. 5-25.

Moutinho, L., and Southern, G. (2006) Practical problems in management issues in stage managing experience in tourism: new engineering creating process based management tools. In: Weiermair, K. and Brunner-Sperdin, A. (eds.) Erlebnisinszenierung im Tourismus: Erfolgreich mit Emotionalen Produkten und Dienstleistungen. Schmidt: Berlin, Germany, pp. 119-134. ISBN 9783503097487

2005

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining customer satisfaction from mobile phones: a neural network approach. Journal of Marketing Management, 21(7-8), pp. 755-778. (doi:10.1362/026725705774538381)

Moutinho, L., Davies, F., and Hutcheson, G. (2005) Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management, 13(2), pp. 61-79. (doi:10.1002/isaf.257)

Beynon, M., Goode , M.M.H., Moutinho, L.A., and Snee, H.R. (2005) Modelling satisfaction with automated banking channels: using variable precision rough set theory. Services Marketing Quarterly, 26(4), pp. 77-94. (doi:10.1300/J396v26n04_05)

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining consumer satisfaction from mobile phones: A neural network approach. Journal of Marketing Management, 21(7-8), pp. 755-778. (doi:10.1362/026725705774538381)

Jozsa, L., and Moutinho, L. (2005) Marketing Strategy. Akademiai Kiado. ISBN 9789632247038

Jozsa, L., and Moutinho, L. (2005) Marketingstratégia. Akadémiai Kiadó: Budapest, Hungary. ISBN 9789630582902

Moutinho, L. (2005) Pan-company marketing. Marketingas [Lithuania], 9, pp. 37-40.

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39(5/6), pp. 606-628. (doi:10.1108/03090560510590737)

2004

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5), pp. 371-383. (doi:10.1108/08876040410548294)

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Moutinho, L. (2004) Forecasting methods. In: Lendrevie, J., Lindo, D., Dionisio, P. and Rodriques, J.V. (eds.) Mercator - Theory and Practice Marketing. Publicacoes Dom Quixote.

Moutinho, L., and Chien, C.S. (2004) Beyond relationship marketing. In: Kitchen, P.J. (ed.) Marketing Mind Prints. Palgrave, London. ISBN 9781403906823

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4), pp. 228-241. (doi:10.1108/10610420410546943 )

2003

Cardoso, M.G.M.S., and Moutinho, L. (2003) A logical type discriminant model for profiling a segment structure. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2), pp. 27-41. (doi:10.1057/palgrave.jt.5740096)

Moutinho, L., and Mazanec, J. (2003) Special issue on model building in retailing and consumer services. Journal of Retailing and Consumer Services, 10 (3), pp. 121-122. (doi:10.1016/S0969-6989(03)00002-X)

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, Perth, Western Australia, June 11-14,

Mitchell, V.W., Moutinho, L., and Lewis, B.R. (2003) Risk reduction in purchasing organisational professional services. Service Industries Journal, 23 (5), pp. 1-19. (doi:10.1080/02642060308565621 )

Moutinho, L., and Meidan, A. (2003) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Butterworth-Heinemann: Malden, Mass; Oxford, pp. 197-245. ISBN 0750655364

Phillips, P., Davies, F., and Moutinho, L. (2003) Assessing the impact of market-focused and price-based strategies on performance: A neural network typology. Journal of Market-Focused Management, 5 (3), pp. 219-238. (doi:10.1023/A:1022942806776)

Phillips, P., Moutinho, L., Curry, B., Davies, F., and Evans, M. (2003) The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing. International Journal of Marketing Research, 45 (2), pp. 121-191.

Snee, H.R., Moutinho, L., Chien, C.S., Jozsal, L., and Goode, M.M.H. (2003) Modeling consumer views of automated banking channels: a cross-country LISREL comparison. Services Marketing Quarterly, 24 (4), pp. 17-33. (doi:10.1300/J396v24n04_02 )

2002

Moutinho, L. (2002) Managing high-equity brands: the case of a country as tourism destination. Informar Portugal,

Moutinho, L., Davies, F., and Hutcheson, G. (2002) Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework. European Journal of Marketing, 36 (4), pp. 417-432. (doi:10.1108/03090560210417246)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36(4), pp. 415-416.

Moutinho, L., and Phillips, P. (2002) The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis. International Journal of Bank Marketing, 20 (3), pp. 102-110. (doi:10.1108/02652320210424188)

2001

Moutinho, L.A., Davies, F.M., Goode, M.M.H., and Ogbonna, E. (2001) Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour, 1(1), pp. 35-49. (doi:10.1002/cb.52)

Moutinho, L., Curry, B., Davies, F., Phillips, P., and Evans, M. (2001) The Kohonen self-organizing map: an application to the study of strategic groups in the UK hotel industry. Expert Systems, 18(1), pp. 19-31. (doi:10.1111/1468-0394.00152)

Moutinho, L. (2001) Interactive effects of strategic planning and strategic marketing planning on performance: a neural networks analysis. Portuguese Marketing Review, 5(10), pp. 53-62.

Moutinho, L., Goode, M.M.H., Snee, H., and Jozsa, L. (2001) Modelling Satisfaction with ATMs: A Cross-Country Comparison. Journal of Financial Services Marketing, 5(3), pp. 238-245. (doi:10.1057/palgrave.fsm.4770022)

Moutinho, L., Phillips, P.A., and Davies, F.M. (2001) The interactive effects of strategic marketing, planning and performance: a neural network analysis. Journal of Marketing Management, 17(1-2), pp. 159-182. (doi:10.1362/0267257012571438)

2000

Phillips, P.A., and Moutinho, L. (2000) The strategic planning index: a tool for measuring strategic planning effectiveness. Journal of Travel Research, 38(4), pp. 369-379. (doi:10.1177/004728750003800405)

Chien, C.S., and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16(6), pp. 583-595. (doi:10.1362/026725700785045895)

Deng, S., Lawson, R., and Moutinho, L. (2000) Travel agents’ attitudes towards automation and the delivery of service. Asia Pacific Journal of Marketing and Logistics, 12(4), pp. 60-72. (doi:10.1108/13555850010764677)

Moutinho, L. (2000) Buying decisions. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 188. ISBN 9780415154055

Moutinho, L. (2000) Loyalty. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 386. ISBN 9780415154055

Moutinho, L. (2000) Marketing audit. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 405. ISBN 9780415154055

Moutinho, L. (2000) The neo-marketing. Marketeer, 3, pp. 41-53.

Moutinho, L. (2000) The use of genetic algorithms to solve optimisation problems in tourism marketing. Portuguese Marketing Review, 4(9), pp. 9-17.

Moutinho, L., and Hutcheson, G.D. (2000) Modelling store patronage using comparative structural equation models. Journal of Targeting, Measurement and Analysis for Marketing, 8(3), pp. 259-275.

Moutinho, L., and Smith, A. (2000) Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking. International Journal of Bank Marketing, 18(3), pp. 124-134. (doi:10.1108/02652320010339699)

Snee, H.R., Goode, M.M.H., and Moutinho, L.A. (2000) Predicting customer satisfaction from ATMs: a cross country study. Journal of Professional Services Marketing, 20(2), pp. 133-149. (doi:10.1300/J090v20n02_10)

1999

Moutinho, L., Davies, F., Goode, M., and Mazanec, J. (1999) Lisrel and neural network modelling: two comparison studies. Journal of Retailing and Consumer Services, 6(4), pp. 249-261. (doi:10.1016/S0969-6989(98)00009-5)

Moutinho, L., Mitchell, V., Davies, F., and Vassos, V. (1999) Using neural networks to understand service risk in the holiday product. Journal of Business Research, 46(2), pp. 167-180.

Moutinho, L. (1999) Consumer satisfaction with banking services: a multidimensional scaling analysis. Portuguese Marketing Review, 3(7), pp. 19-26.

Moutinho, L. (1999) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Portuguese Marketing Review, 3(8), pp. 9-18.

Moutinho, L. (1999) The selective make-up of advertising. In: Millenium News. Diario de Noticias, pp. 476-480.

Moutinho, L., and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press: London, UK, pp. 351-371. ISBN 9781861524171

Moutinho, L., and Evans, M. (1999) Contemporary Issues in Marketing. MacMillan Business: Basingstoke, UK. ISBN 9780333677742

Moutinho, L., and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11(7), pp. 349-358. (doi:10.1108/09596119910293259)

Phillips, P., Davies, F., and Moutinho, L. (1999) The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision, 37(3), pp. 279-288. (doi:10.1108/00251749910264514)

1998

Moutinho, L., Hurley, S., and Witt, S. (1998) Genetic Algorithms Search for Tourism Marketing Optimisation Problems. Annals of Tourism Research, 25(2), pp. 498-514. (doi:10.1016/S0160-7383(97)00099-6)

Moutinho, L. (1998) Enhancing the measurement of brand value with scanner data. Portuguese Management Review, 2, pp. 5-13.

Moutinho, L. (1998) Modelling consumer satisfaction with bank services through mediation of attitudes towards human and automated banking. Portuguese Marketing Review, 2(6), pp. 19-29.

Moutinho, L. (1998) Moulding the future. Marketeer, 3(20), pp. 70-72.

Moutinho, L., Goode, M., and Davies, F. (1998) Quantitative analysis in marketing management. John Wiley & Sons Ltd.: Chichester, UK. ISBN 9780471963394

Moutinho, L., and Harley, S. (1998) BRANDVAL: a computational model for enhancing the measurement of brand value with scanner data. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 46-58.

Moutinho, L., and Hurley, S. (1998) Solving marketing optimisation problems using tabu search. Journal of Targeting, Measurement and Analysis for Marketing, 6(3), pp. 257-273.

Moutinho, L., and Hutcheson, G. (1998) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14(7), pp. 705-720. (doi:10.1362/026725798784867590)

Moutinho, L., Peel, J., and Goode, M.M.H. (1998) Estimating consumer satisfaction: OLS versus ordered probability models. International Journal of Commerce and Management, 8(2), pp. 75-93. (doi:10.1108/eb047369)

Moutinho, L., and Phillips, P. (1998) Strategic Planning Systems in Hospitality and Tourism. CABI Publications: Wallingford, UK. ISBN 9780851992860

Moutinho, L., and Phillips, P.A. (1998) The Marketing Planning Index: Its Use and Application in the Hospitality Sector. Journal of Hospitality and Leisure Marketing, 5(2-3), pp. 5-26. (doi:10.1300/J150v05n02_02)

Moutinho, L., and Phillips, P.A. (1998) The marketing planning index: a tool for measuring strategic marketing effectiveness. Journal of Travel and Tourism Marketing, 7(3), pp. 41-60. (doi:10.1300/J073v07n03_03)

Moutinho, L., Phillips, P.A., and Davies, F. (1998) The interactive effects of strategic planning and strategic marketing planning on hotel performance: a neural network analysis. Portuguese Journal of Management Sciences, 17(1-2), pp. 23-30.

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C., and Cox, S. (1998) A knowledge based systems to predict consumer purchase behaviour. New Directions in Marketing and Management, 1,

1997

Meidan, A., Lewis, B. and Moutinho, L., (Eds.) (1997) Financial Services Marketing: A Reader. Dryden: London, UK. ISBN 9780030990199

Moutinho, L. (1997) Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and Automated Banking. Working Paper. University of Glasgow Business School, Glasgow, UK.

Moutinho, L., and Chien, C. (1997) A framework of networking efforts: the missing part of the relationship marketing. Journal of Targeting, Measurement and Analysis for Marketing, 6(1), pp. 33-47.

Moutinho, L., Davies, F., Deng, S., Peris, S.M., and Bigne, E. (1997) The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain. International Journal of Bank Marketing, 15(3), pp. 99-105. (doi:10.1108/02652329710166019)

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 1. Journal of Targeting, Measurement and Analysis for Marketing, 5(3), pp. 221-231.

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 2. Journal of Targeting, Measurement and Analysis for Marketing, 5(4), pp. 319-326.

Moutinho, L., and Phillips, P. (1997) Measuring strategic planning effectiveness. Strategy, 15(6),

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., WIlliams, R., and Tran-Cong, C. (1997) A Knowledge Based System to Predict Consumer Purchase Behaviour: A Research Proposal. Working Paper. Southern Cross University, Coffs Harbour, Australia.

Naser, K., and Moutinho, L. (1997) Strategic marketing management: the case of Islamic banks. International Journal of Bank Marketing, 15(6), pp. 187-203. (doi:10.1108/02652329710184424)

1996

Hurley, S., and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3(3), pp. 145-154. (doi:10.1016/0969-6989(95)00067-4)

Moutinho, L., Davies, F., and Curry, B. (1996) The impact of gender on car buyer satisfaction and loyalty: a neural network analysis. Journal of Retailing and Consumer Services, 3(3), pp. 135-144. (doi:10.1016/0969-6989(95)00064-X)

Davies, F., Moutinho, L., and Curry, B. (1996) ATM user attitudes: a neural network analysis. Marketing Intelligence and Planning, 14(2), pp. 26-32. (doi:10.1108/02634509610110778)

Davies, F., Moutinho, L., and Curry, B. (1996) ATMs: linking customer perceptions and behaviour: a neural network approach. Journal of Database Marketing, 3(4), pp. 341-352.

Evans, M.J., Moutinho, L., and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley: Harlow, UK. ISBN 9780201565010

Goode, M., and Moutinho, L. (1996) The effects of consumers age on overall satisfaction: an application to financial services. Journal of Professional Services Marketing, 13(2), pp. 93-112. (doi:10.1300/J090v13n02_07)

Goode, M.M.H., Moutinho, L.A., and Chien, C. (1996) Structural equation modelling of overall satisfaction and full use of services for ATMs. International Journal of Bank Marketing, 14(7), pp. 4-11. (doi:10.1108/02652329610151331)

Moutinho, L. (1996) The marketing of the next century. EXAME Executive Digest, 2(24), pp. 136-138.

Moutinho, L., Rita, P., and Curry, B. (1996) Expert Systems in Tourism Marketing. Series: Routledge issues in tourism series. Routledge: London, UK. ISBN 9780415093163

1995

Moutinho, L., and Witt, S.F. (1995) Forecasting the tourism environment using a consensus approach. Journal of Travel Research, 33(4), pp. 46-50. (doi:10.1177/004728759503300407)

Witt, S.F. and Moutinho, L., (Eds.) (1995) Tourist Marketing and Management Handbook (Student Edition). Prentice Hall: London, UK. ISBN 9780134395302

Curry, B., and Moutinho, L. (1995) Neural networks in marketing: a model of consumer responses to advertising stimuli. Portuguese Marketing Review, 1(1), pp. 23-32.

Davies, F., Moutinho, L., and Curry, B. (1995) Construction and testing of a knowledge-based system in retail bank marketing. International Journal of Bank Marketing, 13(2), pp. 4-14. (doi:10.1108/02652329510078613)

Goode, M., and Moutinho, L. (1995) The effects of free banking on overall satisfaction: the use of automated teller machines. International Journal of Bank Marketing, 13(4), pp. 33-40. (doi:10.1108/02652329510082942)

Hurley, S., Moutinho, L., and Stephens, N.M. (1995) Solving marketing optimization problems using genetic algorithms. European Journal of Marketing, 29(4), pp. 39-56. (doi:10.1108/03090569510086648)

Moutinho, L. (1995) Cases in Marketing Management. Addison-Wesley: Wokingham, UK. ISBN 9780201627442

Moutinho, L., and Brownlie, D. (1995) Stratlogics: towards an expert systems approach to the analysis of competitive positioning. Journal of Strategic Marketing, 3(4), pp. 245-256. (doi:10.1080/09652549500000015)

Moutinho, L., Curry, B., and Davies, F. (1995) Bankstrat: a strategic marketing expert system for retail banking. Journal of Strategic Marketing, 3(1), pp. 61-75. (doi:10.1080/09652549500000004)

Moutinho, L., and Goode, M. (1995) Gender effects to the foundation of overall product satisfaction: a multivariate approach. Journal of International Consumer Marketing, 8(1), pp. 71-92. (doi:10.1300/J046v08n01_05)

Moutinho, L., McDonagh, P., Peris, S.M., and Bigne, E. (1995) The future development of the hotel sector: an international comparison. International Journal of Contemporary Hospitality Management, 7(4), pp. 10-15. (doi:10.1108/09596119510083210)

1994

Witt, S.F. and Moutinho, L., (Eds.) (1994) Tourism Marketing and Management Handbook. Prentice-Hall: New York, NY, USA. ISBN 9780139233845

Curry, B., and Moutinho, L. (1994) Intelligent computer models for marketing decisions. Management Decision, 32(4), pp. 30-35. (doi:10.1108/00251749410058653)

Moutinho, L. (1994) Marketing management. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 408-412. ISBN 9780139233845

Moutinho, L. (1994) Marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA, pp. 300-304. ISBN 9780139233845

Moutinho, L. (1994) Multivariate data analysis. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA, pp. 564-569. ISBN 9780139233845

Moutinho, L. (1994) New product development. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 350-353. ISBN 9780139233845

Moutinho, L. (1994) Positioning strategies. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 332-336. ISBN 9780139233845

Moutinho, L. (1994) Promotion budget allocation for national tourist offices using an expert system. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 377-381. ISBN 9780139233845

Moutinho, L., and Brownlie, D. (1994) The stratlogic approach to the analysis of competitive position. Marketing Intelligence and Planning, 12(4), pp. 15-21. (doi:10.1108/02634509410060703)

Moutinho, L., and Curry, B. (1994) Analytical hierarchy process. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 550-553. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMS: An application of neural networks. Journal of Marketing Management, 10(1-3), pp. 191-206. (doi:10.1080/0267257X.1994.9964268)

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G.J. and Hussey, M.K. (eds.) Quantitative Methods in Marketing. Academic Press: London, UK. ISBN 9780123554857

Moutinho, L., and Curry, B. (1994) Modelling site location decisions. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 544-549. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Modelling site location decisions in tourism. Journal of Travel and Tourism Marketing, 3(2), pp. 35-57. (doi:10.1300/J073v03n02_03)

Moutinho, L., Curry, B., Davies, F., and Rita, P. (1994) Computer Modelling and Expert Systems in Marketing. Routledge: London, UK. ISBN 9780415089838

Moutinho, L., and Meidan, A. (1994) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Series: Marketing series. Butterworth-Heinemann: Oxford, UK. ISBN 9780750620222

Moutinho, L., and Peel, M.J. (1994) Marketing budgeting - hotels. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 446-452. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) Expert systems. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 554-558. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth: New York, NY, USA. ISBN 9781560244714

Moutinho, L., and Witt, S.F. (1994) Application of cross-impact analysis in tourism: a case study of the Azores. Journal of Travel and Tourism Marketing, 3(1), pp. 83-96. (doi:10.1300/J073v03n01_05)

Rita, P., and Moutinho, L. (1994) An expert system for national tourist offices. Annals of Tourism Research, 21(1), pp. 143-145. (doi:10.1016/0160-7383(94)90010-8)

Rita, P., and Moutinho, L. (1994) An expert system for promotion budget allocation to international markets. Journal of International Consumer Marketing, 6(3-4), pp. 101-121. (doi:10.1300/J046v06n03_07)

1993

Curry, B., and Moutinho, L. (1993) Neural networks in marketing: modelling consumer responses to advertising stimuli. European Journal of Marketing, 27(7), pp. 5-20. (doi:10.1108/03090569310040325)

Curry, B., and Moutinho, L. (1993) Using advanced computing techniques in banking. International Journal of Bank Marketing, 11(6), pp. 39-46. (doi:10.1108/02652329310045756)

Meidan, A., and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley: Wokingham, UK. ISBN 9780201565058

Moutinho, L., Curry, B., and Davies, F. (1993) The COMSTRAT model: development of an expert system in strategic marketing. Journal of General Management, 19(1), pp. 32-47.

Moutinho, L., Curry, B., and Davies, F. (1993) Comparative computer approaches to multi-outlet retail site location decisions. Service Industries Journal, 13(4), pp. 201-220. (doi:10.1080/02642069300000069)

1992

Curry, B., and Moutinho, L. (1992) Using computer simulations in management education. Management Education and Development, 23(2), pp. 155-167. (doi:10.1177/135050769202300212)

Curry, B., and Moutinho, L. (1992) Computer models for site location decisions. International Journal of Retail and Distribution Management, 20(4), pp. 12-17. (doi:10.1108/09590559210015540)

Curry, B., and Moutinho, L. (1992) Diseño de los aspectos medioambientales del turismo [Modelling the environmental aspects of tourism]. Papers de Turisme, 10, pp. 7-22.

Curry, B., and Moutinho, L. (1992) Environmental issues in tourism management: computer modelling for judgemental decisions. International Journal of Service Industry Management, 3(1), pp. 57-69. (doi:10.1108/EUM0000000002811)

Curry, B., and Moutinho, L. (1992) Expert systems and marketing strategy: an application to site location decisions. Journal of Marketing Channels, 1(1), pp. 23-37. (doi:10.1300/J049v01n01_03)

Curry, B., Moutinho, L., and Davies, F. (1992) Constructing a knowledge base for a marketing expert system. Marketing Intelligence and Planning, 10(11), pp. 12-20. (doi:10.1108/02634509210021555)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Canadian hoteliers and their attitudes towards environmental issues. Journal of Hospitality Management, 11(3), pp. 225-237. (doi:10.1016/0278-4319(92)90020-V)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Hotel industry and the environment. Journal of Applied Recreation Research, 17(1), pp. 63-86.

Moutinho, L. (1992) Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs. Working Paper. Cardiff Business School, Cardiff, UK.

Moutinho, L. (1992) Customer satisfaction measurement: prolonged satisfaction with ATMs. International Journal of Bank Marketing, 10(7), pp. 30-37. (doi:10.1108/02652329210021131)

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? In: Fleischer-van Rooijen, C.A.M. (ed.) Spatial Implications of Tourism. GEO PERS: Groningen, Holland, pp. 127-136. ISBN 9789071971464

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? Papers de Turisme, 6, pp. 5-20.

Moutinho, L. (1992) Tourism: The Near and Future: Future from 1990s to 2030s or from Sensavision TV to Skycycles. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1992) Tourism: the near and future: future from 1990s to 2030s or from sensavision TV to skycycles. Cahiers du Tourisme: Serie C, 175,

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8(2), 97 -114. (doi:10.1300/J090v08n02_09)

Moutinho, L., and Curry, B. (1992) Site selection analysis in tourism. Cahiers du Tourisme: Serie C, 174,

Moutinho, L., Curry, B., and Davies, F. (1992) Comparative Computer Approaches to Multi-Outlet Retail Site Locations Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., and Evans, M. (1992) Applied Marketing Research. Addison-Wesley: Wokingham, UK. ISBN 9780201565041

Moutinho, L., Evans, M., and McDonagh, P. (1992) The coastal hotel sector: performance and perception analysis. Built Environment, 18(1), pp. 67-78.

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1992) The effects of environmentalism on the English, Scottish, Welsh and Irish hotel industries. Journal of Euromarketing, 1(3), pp. 51-73.

Peattie, K., Goode, M., and Moutinho, L. (1992) Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities. Working Paper. Service Industries Management Research Unit (SIMRU).

Rita, P., and Moutinho, L. (1992) Allocating a promotional budget. International Journal of Contemporary Hospitality Management, 4(3), pp. 3-8. (doi:10.1108/09596119210014192)

1991

Curry, B., and Moutinho, L. (1991) Environmental Issues in Tourism Management: Computer Modelling for Judgemental Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Curry, B., and Moutinho, L. (1991) Expert systems for site location decisions. Logistics Information Management, 4(4), pp. 19-27. (doi:10.1108/EUM0000000002886)

Curry, B., and Moutinho, L. (1991) A computer modelling approach to analysing competitive reaction. Irish Marketing Review, 5(3), pp. 55-64.

Deng, S., Moutinho, L., and Meidan, A. (1991) Bank branch managers in a marketing era: their roles and functions in a marketing era. International Journal of Bank Marketing, 9(3), pp. 32-38. (doi:10.1108/02652329110143704)

Deng, S., Ryan, C., and Moutinho, L. (1991) The Canadian hotel industry: an uncertain future. Journal of Applied Recreation Research, 16(2), pp. 133-148.

Evans, M., McDonagh, P., and Moutinho, L. (1991) The development of the Portuguese hotel industry: contributory factors. International Journal of Contemporary Hospitality Management, 3(2), pp. 10-13. (doi:10.1108/09596119110137197)

Moutinho, L. (1991) 1992 - a before and after checklist for marketers. Marketing e Publicidade, 44, pp. 17-20.

Moutinho, L. (1991) Case - marketing investments. Marketing e Publicidade, 44, pp. 11-13.

Moutinho, L. (1991) Case - resource allocation using sales response functions. Marketing e Publicidade, 46&47(8&24),

Moutinho, L. (1991) Case - sales force evaluation. Marketing e Publicidade, 43, pp. 12-13.

Moutinho, L. (1991) Problems in Marketing: Analysis and Applications. Paul Chapman: London, UK. ISBN 9781853961113

Moutinho, L. (1991) The Use of the Analytical Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The Case of Professional Service Companies. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1991) A methodology for guiding the corporate decision cycle. Business and Economics Review, 6, pp. 29-36.

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1991) The Effects of Environmentalism on the English, Scottish, Welsh and Irish Hotel Industries. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 42, pp. 28-32.

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 43, pp. 14-18.

Moutinho, L., and Paton, R. (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11(1), pp. 1-10. (doi:10.1080/02642069100000001)

Moutinho, L., and Trimble, J. (1991) A probability of revisitation model: the case of winter visits to the Grand Canyon. Service Industries Journal, 11(4), pp. 439-457. (doi:10.1080/02642069100000068)

1990

Teare, R., Moutinho, L. and Morgan, N., (Eds.) (1990) Managing and Marketing Services in the 1990s. Cassell Educational Ltd: London, UK. ISBN 9780304318162

Brownlie, D.T., and Moutinho, L. (1990) Competitive analysis in strategic marketing: specious or substantive? Irish Marketing Review, 5(1), pp. 39-49.

Moutinho, L. (1990) Case - experience curve: strategic implications. Marketing e Publicidade, 41, pp. 27-29.

Moutinho, L. (1990) Case - marketing research and MIS. Marketing e Publicidade, 39, pp. 78-80.

Moutinho, L. (1990) Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS. Marketing e Publicidade, 40, pp. 34-37.

Moutinho, L. (1990) Case - the combined commercial experience of PIMS. Marketing e Publicidade, 42, pp. 21-24.

Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37, pp. 66-75.

Moutinho, L. (1990) Skew loss functions and required accuracy levels in probability forecasting for tourism. In: Teare, R., Moutinho, L. and Morgan, N. (eds.) Managing and Marketing Services into the 1990s. Cassell Educational Ltd: London, UK, pp. 201-208. ISBN 9780304318162

Moutinho, L. (1990) Strategies for tourism destination development: an exploratory investigation of the role of small businesses. In: Ashworth, G.J. and Goodall, B. (eds.) Marketing Tourism Places. Routlege: London, UK, pp. 104-122. ISBN 9780415038102

Moutinho, L. (1990) Tourism destination development: how environmental impact analysis can lead to demarketing. Welsh Economic Review, 3(1), pp. 90-95.

Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz: Paris, France. ISBN 9782247011964

Moutinho, L. (1990) The tourism paradox. Dirhotel, 7(28), pp. 10-12.

Moutinho, L., and Evans, M. (1990) Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction. Marketing e Publicidade, 39, pp. 69-77.

Moutinho, L., and Jabr, M.H. (1990) Perspectives on the role of marketing in Islamic banking. Journal of International Consumer Marketing, 2(3), pp. 29-47. (doi:10.1300/J046v02n03_03)

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 40, pp. 26-32.

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 41, pp. 21-27.

1989

Brownlie, D., and Moutinho, L. (1989) Managing the competition: strategic insights and implications. European Management Journal, 7(3), pp. 332-340. (doi:10.1016/0263-2373(89)90128-X)

Witt, S.F. and Moutinho, L., (Eds.) (1989) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Advertising. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Cases in Marketing Management. Addison-Wesley: Wokingham, UK. ISBN 9780201175707

Moutinho, L. (1989) Customer behaviour. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Hotel marketing budgeting. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Hotel marketing strategies for 1992: uniqueness or me-tooism? Built Environment, 15(2), pp. 138-145.

Moutinho, L. (1989) Market opportunity analysis. Marketing e Publicidade, 32, pp. 50-51.

Moutinho, L. (1989) Marketing of tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) New product development in tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Segmentation. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Tourism marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Tourism positioning strategies. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L., and Brownlie, D.T. (1989) Customer satisfaction with bank services: a multidimensional space analysis. International Journal of Bank Marketing, 7(5), pp. 23-27. (doi:10.1108/02652328910131926)

Moutinho, L., and Meidan, A. (1989) Bank customers' perceptions, innovations and new technology. International Journal of Bank Marketing, 7(2), pp. 22-27. (doi:10.1108/EUM0000000001455)

Moutinho, L., and Nisel, R. (1989) Deceptive advertising and complaint behaviour: selected findings on consumer perception and overt behavioural intention. International Journal of Advertising, 8(3), pp. 275-289.

Moutinho, L.A. (1989) Goal-setting process and typologies: the case of professional services. Journal of Professional Services Marketing, 4(2), pp. 83-100. (doi:10.1300/J090v04n02_07)

1988

Moutinho, L. (1988) Amusement park visitor behaviour: Scottish attitudes. Tourism Management, 9(4), pp. 291-300. (doi:10.1016/0261-5177(88)90003-9)

Moutinho, L. (1988) Amusement Park Visitor Behaviour: An Attitudinal Research of the Scots. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1988) Is your company planning gains in market share? European Management Journal, 6(3), pp. 209-215. (doi:10.1016/S0263-2373(98)90005-6)

Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13(2), pp. 10-14.

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 28(3), pp. 9-12.

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 29(3), pp. 37-42.

Moutinho, L., and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.

Moutinho, L., and Paton, R. (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

1987

Moutinho, L. (1987) Generic products for retailers in a mature market. Marketing Intelligence and Planning, 5(4), pp. 9-22. (doi:10.1108/eb045755)

Moutinho, L. (1987) Portfolio analysis: a competitive management approach. Management Bibliographies and Reviews, 13(4), pp. 5-33.

Moutinho, L. (1987) Role of budgeting in planning, implementing, and monitoring hotel marketing strategies. International Journal of Hospitality Management, 6(1), pp. 15-22. (doi:10.1016/0278-4319(87)90005-3)

Moutinho, L. (1987) STRATLOGIC: A Competitive Management Approach. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L., von Zugbach, R., and Paton, R. (1987) Management studies for all. Business Education, 8(2), pp. 32-45.

1986

Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA, pp. 971-980. ISBN 9780933833036

Moutinho, L. (1986) Tourism marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA. ISBN 9780933833036

1984

Moutinho, L. (1984) Some thoughts on state tourism development. Arizona Business and Economic Review, 10(3), pp. 3-5.

Moutinho, L. (1984) A Vacation Tourist Behaviour Model. Working Paper. Northern Arizona University, Flagstaff, AZ, USA.

Moutinho, L. (1984) Vacation tourist decision process. Quarterly Review of Marketing, 9(3), pp. 8-17.

1983

Moutinho, L. (1983) Grand Canyon... can strategic marketing really help one of the seven wonders? Arizona Business and Economic Review, 10(1), pp. 4-7.

Moutinho, L. (1983) Information processing theory in tourism. IAC Informativo, 11, pp. 3-4.

1981

Moutinho, L. (1981) The manager and the society... or the impact of the society on the manager. Expresso, 435, pp. 22-23.

This list was generated on Mon Jul 6 14:05:05 2015 BST.
Number of items: 319.

Articles

Anker, T., Sparks, L., Moutinho, L., and Grönroos, C. (2015) Consumer dominant value creation: a theoretical response to the recent call for a consumer dominant logic for marketing. European Journal of Marketing, 49(3/4), pp. 532-560. (doi:10.1108/EJM-09-2013-0518)

Li, Y., Moutinho, L., Opong, K. K., and Pang, Y. (2015) Cash flow forecast for South African firms. Review of Development Finance, (doi:10.1016/j.rdf.2014.11.001) (In Press)

Li, Z.-f., Deng, S., and Moutinho, L. (2015) The impact of experience activities on tourist impulse buying: an empirical study in China. Asia Pacific Journal of Tourism Research, 20(2), pp. 191-209. (doi:10.1080/10941665.2013.877043)

Silva, M. S., Haryanto, J., and Moutinho, L. (2015) A neural network approach for the understanding of the children's market. European Journal of Marketing, 49(3/4), pp. 372-397. (doi:10.1108/EJM-03-2013-0118)

Haryanto, J. O., and Moutinho, L. (2014) Product longevity: exploring the success factors in the children's market. International Journal of Market Research, 56(6), pp. 757-782. (doi:10.2501/UMR-2014-052)

Phillips, P., and Moutinho, L. (2014) Critical review of strategic planning research in hospitality and tourism. Annals of Tourism Research, 48, pp. 96-120. (doi:10.1016/j.annals.2014.05.013)

Moutinho, L., Albayrak, T., and Caber, M. (2012) How far does overall service quality of a destination affect customers' post-purchase behaviours? International Journal of Tourism Research, 14(4), pp. 307-322. (doi:10.1002/jtr.856)

Moutinho, L., Santos, J.P., Seixas, D., and Sofia, B. (2012) Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour, 11(1), pp. 69-93. (doi:10.1362/147539212X13286273975319)

Huarng, K.-H., Yu, T.H.-K., Moutinho, L., and Wang, Y.-C. (2012) Forecasting tourism demand by fuzzy time series models. International Journal of Culture, Tourism and Hospitality, 6(4), pp. 377-388.

Moutinho, L., Santos, J.P., Seixas, D., and Brandao, S. (2012) Neuroscience in branding: a functional magnetic resonance imaging study on brands implicit and explicit impressions. Journal of Brand Management, 19, pp. 735-757. (doi:10.1057/bm.2012.32)

Moutinho, L., Albayrak, T., Caber, M., and Herstein, R. (2011) The influence of skepticism on green purchase behaviour. International of Business and Social Sciences, 2(13), pp. 189-197.

Bian, X., and Moutinho, L. (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45(1/2), pp. 191-216. (doi:10.1108/03090561111095658 )

Bian, X., and Moutinho, L. (2011) Counterfeit and branded products - Effects of counterfeit ownership. Journal of Product and Brand Management, 20(5), pp. 379-393. (doi:10.1108/10610421111157900 )

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16(2), pp. 101-110. (doi:10.1057/fsm.2011.9)

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2011) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. Frontiers in Neuroscience, 5(77), (doi:10.3389/fnins.2011.00077)

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44(1/2), pp. 267-290. (doi:10.1108/03090561011008709)

Moutinho, L., and Bian, X. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62(3), pp. 368-378. (doi:10.1016/j.jbusres.2008.05.012)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62(3), pp. 314-322. (doi:10.1016/j.jbusres.2008.05.010)

Moutinho, L., and Bian, X. (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3(5),

Moutinho, L. (2009) Reconstructing the marketing function. DOM,

Silva, M., Moutinho, L., Coelho, A., and Marques, A. (2009) Market orientation and performance: modelling a neural network. European Journal of Marketing, 43(3-4), pp. 421-437. (doi:10.1108/03090560910935505)

Dionisio, P., Leal, C., and Moutinho, L. (2008) Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research, 11 (1), pp. 17-39. (doi:10.1108/13522750810845531)

Moutinho, L., Chien, C., Wang, W., Cheng, Y., Pao, T., Chen, Y., and Yeh, J. (2008) Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research. AIMS International Journal of Management, 8,

Moutinho, L., Dionisio, P., and Leal, C. (2008) A phenomenological research study on sports fandom in Portugal: a comparative study in surfing and football. Journal of Euromarketing, 17(314), pp. 233-253. (doi:10.1080/10496480802640353)

Moutinho, L., Huarng, K., Yu, T., and Chen, C. (2008) Modelling and forecasting tourism demand: the case on flows from Mainland China to Taiwan. Service Business: An International Journal, 2(3), pp. 219-232. (doi:10.1007/s11628-008-0037-3)

Moutinho, L., and Sylvestre, C. (2008) Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting their Sponsorships of Cultural Organisations. Journal of Promotion Management, 13(3/4), pp. 281-303.

Huarng, K., Moutinho, L., and Yu, T. (2007) An advanced approach to forecasting tourism demand in Taiwan. Journal of Travel and Tourism Marketing, 21 (4), pp. 15-24. (doi:10.1300/J073v21n04_03)

Moutinho, L., and Rita, P. (2007) Journal of travel & tourism marketing [editorial]. Journal of Travel and Tourism Marketing, 21(4), pp. 1-2. (doi:10.1300/J073v21n04_01)

Moutinho, L., Chien, C.S., Wang, W., Cheng, Y., Pao, T.L., Chen, Y., and Yeh, J. (2007) Applying recognition of emotions in speech to extend the impact of brand slogan research. Portuguese Journal of Management Studies, 12 (2), pp. 115-132.

Moutinho, L., Dionisio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing applicaiton. Marketing Intelligence and Planning, 25 (7), pp. 668-690. (doi:10.1108/02634500710834160)

Moutinho, L., Dionísio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing application. Marketing Intelligence and Planning, 25(7), pp. 668-690. (doi:10.1108/02634500710834160)

Moutinho, L., and Hutcheson, G.D. (2007) Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1 (3), pp. 233-252. (doi:10.1504/IJBIR.2007.012109)

Moutinho, L., and Southern, G. (2007) Marketing by the Slice. EXAME, 281, pp. 74-78.

Moutinho, L., Rita, P., and Li, S. (2006) Strategic diagnostics and management decision-making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3), pp. 129-155. (doi:10.1002/isaf.281)

Moutinho, L., and Hutcheson, G.D. (2006) Store patronage: the utility of a multi-method, multi-nomial logistic regression model for predicting store choice. Portuguese Journal of Management Studies, 12(1), pp. 5-25.

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining customer satisfaction from mobile phones: a neural network approach. Journal of Marketing Management, 21(7-8), pp. 755-778. (doi:10.1362/026725705774538381)

Moutinho, L., Davies, F., and Hutcheson, G. (2005) Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management, 13(2), pp. 61-79. (doi:10.1002/isaf.257)

Beynon, M., Goode , M.M.H., Moutinho, L.A., and Snee, H.R. (2005) Modelling satisfaction with automated banking channels: using variable precision rough set theory. Services Marketing Quarterly, 26(4), pp. 77-94. (doi:10.1300/J396v26n04_05)

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining consumer satisfaction from mobile phones: A neural network approach. Journal of Marketing Management, 21(7-8), pp. 755-778. (doi:10.1362/026725705774538381)

Moutinho, L. (2005) Pan-company marketing. Marketingas [Lithuania], 9, pp. 37-40.

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39(5/6), pp. 606-628. (doi:10.1108/03090560510590737)

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5), pp. 371-383. (doi:10.1108/08876040410548294)

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4), pp. 228-241. (doi:10.1108/10610420410546943 )

Cardoso, M.G.M.S., and Moutinho, L. (2003) A logical type discriminant model for profiling a segment structure. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2), pp. 27-41. (doi:10.1057/palgrave.jt.5740096)

Moutinho, L., and Mazanec, J. (2003) Special issue on model building in retailing and consumer services. Journal of Retailing and Consumer Services, 10 (3), pp. 121-122. (doi:10.1016/S0969-6989(03)00002-X)

Mitchell, V.W., Moutinho, L., and Lewis, B.R. (2003) Risk reduction in purchasing organisational professional services. Service Industries Journal, 23 (5), pp. 1-19. (doi:10.1080/02642060308565621 )

Phillips, P., Davies, F., and Moutinho, L. (2003) Assessing the impact of market-focused and price-based strategies on performance: A neural network typology. Journal of Market-Focused Management, 5 (3), pp. 219-238. (doi:10.1023/A:1022942806776)

Phillips, P., Moutinho, L., Curry, B., Davies, F., and Evans, M. (2003) The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing. International Journal of Marketing Research, 45 (2), pp. 121-191.

Snee, H.R., Moutinho, L., Chien, C.S., Jozsal, L., and Goode, M.M.H. (2003) Modeling consumer views of automated banking channels: a cross-country LISREL comparison. Services Marketing Quarterly, 24 (4), pp. 17-33. (doi:10.1300/J396v24n04_02 )

Moutinho, L. (2002) Managing high-equity brands: the case of a country as tourism destination. Informar Portugal,

Moutinho, L., Davies, F., and Hutcheson, G. (2002) Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework. European Journal of Marketing, 36 (4), pp. 417-432. (doi:10.1108/03090560210417246)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36(4), pp. 415-416.

Moutinho, L., and Phillips, P. (2002) The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis. International Journal of Bank Marketing, 20 (3), pp. 102-110. (doi:10.1108/02652320210424188)

Moutinho, L.A., Davies, F.M., Goode, M.M.H., and Ogbonna, E. (2001) Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour, 1(1), pp. 35-49. (doi:10.1002/cb.52)

Moutinho, L., Curry, B., Davies, F., Phillips, P., and Evans, M. (2001) The Kohonen self-organizing map: an application to the study of strategic groups in the UK hotel industry. Expert Systems, 18(1), pp. 19-31. (doi:10.1111/1468-0394.00152)

Moutinho, L. (2001) Interactive effects of strategic planning and strategic marketing planning on performance: a neural networks analysis. Portuguese Marketing Review, 5(10), pp. 53-62.

Moutinho, L., Goode, M.M.H., Snee, H., and Jozsa, L. (2001) Modelling Satisfaction with ATMs: A Cross-Country Comparison. Journal of Financial Services Marketing, 5(3), pp. 238-245. (doi:10.1057/palgrave.fsm.4770022)

Moutinho, L., Phillips, P.A., and Davies, F.M. (2001) The interactive effects of strategic marketing, planning and performance: a neural network analysis. Journal of Marketing Management, 17(1-2), pp. 159-182. (doi:10.1362/0267257012571438)

Phillips, P.A., and Moutinho, L. (2000) The strategic planning index: a tool for measuring strategic planning effectiveness. Journal of Travel Research, 38(4), pp. 369-379. (doi:10.1177/004728750003800405)

Chien, C.S., and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16(6), pp. 583-595. (doi:10.1362/026725700785045895)

Deng, S., Lawson, R., and Moutinho, L. (2000) Travel agents’ attitudes towards automation and the delivery of service. Asia Pacific Journal of Marketing and Logistics, 12(4), pp. 60-72. (doi:10.1108/13555850010764677)

Moutinho, L. (2000) The neo-marketing. Marketeer, 3, pp. 41-53.

Moutinho, L. (2000) The use of genetic algorithms to solve optimisation problems in tourism marketing. Portuguese Marketing Review, 4(9), pp. 9-17.

Moutinho, L., and Hutcheson, G.D. (2000) Modelling store patronage using comparative structural equation models. Journal of Targeting, Measurement and Analysis for Marketing, 8(3), pp. 259-275.

Moutinho, L., and Smith, A. (2000) Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking. International Journal of Bank Marketing, 18(3), pp. 124-134. (doi:10.1108/02652320010339699)

Snee, H.R., Goode, M.M.H., and Moutinho, L.A. (2000) Predicting customer satisfaction from ATMs: a cross country study. Journal of Professional Services Marketing, 20(2), pp. 133-149. (doi:10.1300/J090v20n02_10)

Moutinho, L., Davies, F., Goode, M., and Mazanec, J. (1999) Lisrel and neural network modelling: two comparison studies. Journal of Retailing and Consumer Services, 6(4), pp. 249-261. (doi:10.1016/S0969-6989(98)00009-5)

Moutinho, L., Mitchell, V., Davies, F., and Vassos, V. (1999) Using neural networks to understand service risk in the holiday product. Journal of Business Research, 46(2), pp. 167-180.

Moutinho, L. (1999) Consumer satisfaction with banking services: a multidimensional scaling analysis. Portuguese Marketing Review, 3(7), pp. 19-26.

Moutinho, L. (1999) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Portuguese Marketing Review, 3(8), pp. 9-18.

Moutinho, L., and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11(7), pp. 349-358. (doi:10.1108/09596119910293259)

Phillips, P., Davies, F., and Moutinho, L. (1999) The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision, 37(3), pp. 279-288. (doi:10.1108/00251749910264514)

Moutinho, L., Hurley, S., and Witt, S. (1998) Genetic Algorithms Search for Tourism Marketing Optimisation Problems. Annals of Tourism Research, 25(2), pp. 498-514. (doi:10.1016/S0160-7383(97)00099-6)

Moutinho, L. (1998) Enhancing the measurement of brand value with scanner data. Portuguese Management Review, 2, pp. 5-13.

Moutinho, L. (1998) Modelling consumer satisfaction with bank services through mediation of attitudes towards human and automated banking. Portuguese Marketing Review, 2(6), pp. 19-29.

Moutinho, L. (1998) Moulding the future. Marketeer, 3(20), pp. 70-72.

Moutinho, L., and Harley, S. (1998) BRANDVAL: a computational model for enhancing the measurement of brand value with scanner data. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 46-58.

Moutinho, L., and Hurley, S. (1998) Solving marketing optimisation problems using tabu search. Journal of Targeting, Measurement and Analysis for Marketing, 6(3), pp. 257-273.

Moutinho, L., and Hutcheson, G. (1998) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14(7), pp. 705-720. (doi:10.1362/026725798784867590)

Moutinho, L., Peel, J., and Goode, M.M.H. (1998) Estimating consumer satisfaction: OLS versus ordered probability models. International Journal of Commerce and Management, 8(2), pp. 75-93. (doi:10.1108/eb047369)

Moutinho, L., and Phillips, P.A. (1998) The Marketing Planning Index: Its Use and Application in the Hospitality Sector. Journal of Hospitality and Leisure Marketing, 5(2-3), pp. 5-26. (doi:10.1300/J150v05n02_02)

Moutinho, L., and Phillips, P.A. (1998) The marketing planning index: a tool for measuring strategic marketing effectiveness. Journal of Travel and Tourism Marketing, 7(3), pp. 41-60. (doi:10.1300/J073v07n03_03)

Moutinho, L., Phillips, P.A., and Davies, F. (1998) The interactive effects of strategic planning and strategic marketing planning on hotel performance: a neural network analysis. Portuguese Journal of Management Sciences, 17(1-2), pp. 23-30.

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C., and Cox, S. (1998) A knowledge based systems to predict consumer purchase behaviour. New Directions in Marketing and Management, 1,

Moutinho, L., and Chien, C. (1997) A framework of networking efforts: the missing part of the relationship marketing. Journal of Targeting, Measurement and Analysis for Marketing, 6(1), pp. 33-47.

Moutinho, L., Davies, F., Deng, S., Peris, S.M., and Bigne, E. (1997) The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain. International Journal of Bank Marketing, 15(3), pp. 99-105. (doi:10.1108/02652329710166019)

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 1. Journal of Targeting, Measurement and Analysis for Marketing, 5(3), pp. 221-231.

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 2. Journal of Targeting, Measurement and Analysis for Marketing, 5(4), pp. 319-326.

Moutinho, L., and Phillips, P. (1997) Measuring strategic planning effectiveness. Strategy, 15(6),

Naser, K., and Moutinho, L. (1997) Strategic marketing management: the case of Islamic banks. International Journal of Bank Marketing, 15(6), pp. 187-203. (doi:10.1108/02652329710184424)

Hurley, S., and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3(3), pp. 145-154. (doi:10.1016/0969-6989(95)00067-4)

Moutinho, L., Davies, F., and Curry, B. (1996) The impact of gender on car buyer satisfaction and loyalty: a neural network analysis. Journal of Retailing and Consumer Services, 3(3), pp. 135-144. (doi:10.1016/0969-6989(95)00064-X)

Davies, F., Moutinho, L., and Curry, B. (1996) ATM user attitudes: a neural network analysis. Marketing Intelligence and Planning, 14(2), pp. 26-32. (doi:10.1108/02634509610110778)

Davies, F., Moutinho, L., and Curry, B. (1996) ATMs: linking customer perceptions and behaviour: a neural network approach. Journal of Database Marketing, 3(4), pp. 341-352.

Goode, M., and Moutinho, L. (1996) The effects of consumers age on overall satisfaction: an application to financial services. Journal of Professional Services Marketing, 13(2), pp. 93-112. (doi:10.1300/J090v13n02_07)

Goode, M.M.H., Moutinho, L.A., and Chien, C. (1996) Structural equation modelling of overall satisfaction and full use of services for ATMs. International Journal of Bank Marketing, 14(7), pp. 4-11. (doi:10.1108/02652329610151331)

Moutinho, L. (1996) The marketing of the next century. EXAME Executive Digest, 2(24), pp. 136-138.

Moutinho, L., and Witt, S.F. (1995) Forecasting the tourism environment using a consensus approach. Journal of Travel Research, 33(4), pp. 46-50. (doi:10.1177/004728759503300407)

Curry, B., and Moutinho, L. (1995) Neural networks in marketing: a model of consumer responses to advertising stimuli. Portuguese Marketing Review, 1(1), pp. 23-32.

Davies, F., Moutinho, L., and Curry, B. (1995) Construction and testing of a knowledge-based system in retail bank marketing. International Journal of Bank Marketing, 13(2), pp. 4-14. (doi:10.1108/02652329510078613)

Goode, M., and Moutinho, L. (1995) The effects of free banking on overall satisfaction: the use of automated teller machines. International Journal of Bank Marketing, 13(4), pp. 33-40. (doi:10.1108/02652329510082942)

Hurley, S., Moutinho, L., and Stephens, N.M. (1995) Solving marketing optimization problems using genetic algorithms. European Journal of Marketing, 29(4), pp. 39-56. (doi:10.1108/03090569510086648)

Moutinho, L., and Brownlie, D. (1995) Stratlogics: towards an expert systems approach to the analysis of competitive positioning. Journal of Strategic Marketing, 3(4), pp. 245-256. (doi:10.1080/09652549500000015)

Moutinho, L., Curry, B., and Davies, F. (1995) Bankstrat: a strategic marketing expert system for retail banking. Journal of Strategic Marketing, 3(1), pp. 61-75. (doi:10.1080/09652549500000004)

Moutinho, L., and Goode, M. (1995) Gender effects to the foundation of overall product satisfaction: a multivariate approach. Journal of International Consumer Marketing, 8(1), pp. 71-92. (doi:10.1300/J046v08n01_05)

Moutinho, L., McDonagh, P., Peris, S.M., and Bigne, E. (1995) The future development of the hotel sector: an international comparison. International Journal of Contemporary Hospitality Management, 7(4), pp. 10-15. (doi:10.1108/09596119510083210)

Curry, B., and Moutinho, L. (1994) Intelligent computer models for marketing decisions. Management Decision, 32(4), pp. 30-35. (doi:10.1108/00251749410058653)

Moutinho, L., and Brownlie, D. (1994) The stratlogic approach to the analysis of competitive position. Marketing Intelligence and Planning, 12(4), pp. 15-21. (doi:10.1108/02634509410060703)

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMS: An application of neural networks. Journal of Marketing Management, 10(1-3), pp. 191-206. (doi:10.1080/0267257X.1994.9964268)

Moutinho, L., and Curry, B. (1994) Modelling site location decisions in tourism. Journal of Travel and Tourism Marketing, 3(2), pp. 35-57. (doi:10.1300/J073v03n02_03)

Moutinho, L., and Witt, S.F. (1994) Application of cross-impact analysis in tourism: a case study of the Azores. Journal of Travel and Tourism Marketing, 3(1), pp. 83-96. (doi:10.1300/J073v03n01_05)

Rita, P., and Moutinho, L. (1994) An expert system for national tourist offices. Annals of Tourism Research, 21(1), pp. 143-145. (doi:10.1016/0160-7383(94)90010-8)

Rita, P., and Moutinho, L. (1994) An expert system for promotion budget allocation to international markets. Journal of International Consumer Marketing, 6(3-4), pp. 101-121. (doi:10.1300/J046v06n03_07)

Curry, B., and Moutinho, L. (1993) Neural networks in marketing: modelling consumer responses to advertising stimuli. European Journal of Marketing, 27(7), pp. 5-20. (doi:10.1108/03090569310040325)

Curry, B., and Moutinho, L. (1993) Using advanced computing techniques in banking. International Journal of Bank Marketing, 11(6), pp. 39-46. (doi:10.1108/02652329310045756)

Moutinho, L., Curry, B., and Davies, F. (1993) The COMSTRAT model: development of an expert system in strategic marketing. Journal of General Management, 19(1), pp. 32-47.

Moutinho, L., Curry, B., and Davies, F. (1993) Comparative computer approaches to multi-outlet retail site location decisions. Service Industries Journal, 13(4), pp. 201-220. (doi:10.1080/02642069300000069)

Curry, B., and Moutinho, L. (1992) Using computer simulations in management education. Management Education and Development, 23(2), pp. 155-167. (doi:10.1177/135050769202300212)

Curry, B., and Moutinho, L. (1992) Computer models for site location decisions. International Journal of Retail and Distribution Management, 20(4), pp. 12-17. (doi:10.1108/09590559210015540)

Curry, B., and Moutinho, L. (1992) Diseño de los aspectos medioambientales del turismo [Modelling the environmental aspects of tourism]. Papers de Turisme, 10, pp. 7-22.

Curry, B., and Moutinho, L. (1992) Environmental issues in tourism management: computer modelling for judgemental decisions. International Journal of Service Industry Management, 3(1), pp. 57-69. (doi:10.1108/EUM0000000002811)

Curry, B., and Moutinho, L. (1992) Expert systems and marketing strategy: an application to site location decisions. Journal of Marketing Channels, 1(1), pp. 23-37. (doi:10.1300/J049v01n01_03)

Curry, B., Moutinho, L., and Davies, F. (1992) Constructing a knowledge base for a marketing expert system. Marketing Intelligence and Planning, 10(11), pp. 12-20. (doi:10.1108/02634509210021555)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Canadian hoteliers and their attitudes towards environmental issues. Journal of Hospitality Management, 11(3), pp. 225-237. (doi:10.1016/0278-4319(92)90020-V)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Hotel industry and the environment. Journal of Applied Recreation Research, 17(1), pp. 63-86.

Moutinho, L. (1992) Customer satisfaction measurement: prolonged satisfaction with ATMs. International Journal of Bank Marketing, 10(7), pp. 30-37. (doi:10.1108/02652329210021131)

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? Papers de Turisme, 6, pp. 5-20.

Moutinho, L. (1992) Tourism: the near and future: future from 1990s to 2030s or from sensavision TV to skycycles. Cahiers du Tourisme: Serie C, 175,

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8(2), 97 -114. (doi:10.1300/J090v08n02_09)

Moutinho, L., and Curry, B. (1992) Site selection analysis in tourism. Cahiers du Tourisme: Serie C, 174,

Moutinho, L., Evans, M., and McDonagh, P. (1992) The coastal hotel sector: performance and perception analysis. Built Environment, 18(1), pp. 67-78.

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1992) The effects of environmentalism on the English, Scottish, Welsh and Irish hotel industries. Journal of Euromarketing, 1(3), pp. 51-73.

Rita, P., and Moutinho, L. (1992) Allocating a promotional budget. International Journal of Contemporary Hospitality Management, 4(3), pp. 3-8. (doi:10.1108/09596119210014192)

Curry, B., and Moutinho, L. (1991) Expert systems for site location decisions. Logistics Information Management, 4(4), pp. 19-27. (doi:10.1108/EUM0000000002886)

Curry, B., and Moutinho, L. (1991) A computer modelling approach to analysing competitive reaction. Irish Marketing Review, 5(3), pp. 55-64.

Deng, S., Moutinho, L., and Meidan, A. (1991) Bank branch managers in a marketing era: their roles and functions in a marketing era. International Journal of Bank Marketing, 9(3), pp. 32-38. (doi:10.1108/02652329110143704)

Deng, S., Ryan, C., and Moutinho, L. (1991) The Canadian hotel industry: an uncertain future. Journal of Applied Recreation Research, 16(2), pp. 133-148.

Evans, M., McDonagh, P., and Moutinho, L. (1991) The development of the Portuguese hotel industry: contributory factors. International Journal of Contemporary Hospitality Management, 3(2), pp. 10-13. (doi:10.1108/09596119110137197)

Moutinho, L. (1991) 1992 - a before and after checklist for marketers. Marketing e Publicidade, 44, pp. 17-20.

Moutinho, L. (1991) Case - marketing investments. Marketing e Publicidade, 44, pp. 11-13.

Moutinho, L. (1991) Case - resource allocation using sales response functions. Marketing e Publicidade, 46&47(8&24),

Moutinho, L. (1991) Case - sales force evaluation. Marketing e Publicidade, 43, pp. 12-13.

Moutinho, L. (1991) A methodology for guiding the corporate decision cycle. Business and Economics Review, 6, pp. 29-36.

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 42, pp. 28-32.

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 43, pp. 14-18.

Moutinho, L., and Paton, R. (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11(1), pp. 1-10. (doi:10.1080/02642069100000001)

Moutinho, L., and Trimble, J. (1991) A probability of revisitation model: the case of winter visits to the Grand Canyon. Service Industries Journal, 11(4), pp. 439-457. (doi:10.1080/02642069100000068)

Brownlie, D.T., and Moutinho, L. (1990) Competitive analysis in strategic marketing: specious or substantive? Irish Marketing Review, 5(1), pp. 39-49.

Moutinho, L. (1990) Case - experience curve: strategic implications. Marketing e Publicidade, 41, pp. 27-29.

Moutinho, L. (1990) Case - marketing research and MIS. Marketing e Publicidade, 39, pp. 78-80.

Moutinho, L. (1990) Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS. Marketing e Publicidade, 40, pp. 34-37.

Moutinho, L. (1990) Case - the combined commercial experience of PIMS. Marketing e Publicidade, 42, pp. 21-24.

Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37, pp. 66-75.

Moutinho, L. (1990) Tourism destination development: how environmental impact analysis can lead to demarketing. Welsh Economic Review, 3(1), pp. 90-95.

Moutinho, L. (1990) The tourism paradox. Dirhotel, 7(28), pp. 10-12.

Moutinho, L., and Evans, M. (1990) Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction. Marketing e Publicidade, 39, pp. 69-77.

Moutinho, L., and Jabr, M.H. (1990) Perspectives on the role of marketing in Islamic banking. Journal of International Consumer Marketing, 2(3), pp. 29-47. (doi:10.1300/J046v02n03_03)

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 40, pp. 26-32.

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 41, pp. 21-27.

Brownlie, D., and Moutinho, L. (1989) Managing the competition: strategic insights and implications. European Management Journal, 7(3), pp. 332-340. (doi:10.1016/0263-2373(89)90128-X)

Moutinho, L. (1989) Hotel marketing strategies for 1992: uniqueness or me-tooism? Built Environment, 15(2), pp. 138-145.

Moutinho, L. (1989) Market opportunity analysis. Marketing e Publicidade, 32, pp. 50-51.

Moutinho, L., and Brownlie, D.T. (1989) Customer satisfaction with bank services: a multidimensional space analysis. International Journal of Bank Marketing, 7(5), pp. 23-27. (doi:10.1108/02652328910131926)

Moutinho, L., and Meidan, A. (1989) Bank customers' perceptions, innovations and new technology. International Journal of Bank Marketing, 7(2), pp. 22-27. (doi:10.1108/EUM0000000001455)

Moutinho, L., and Nisel, R. (1989) Deceptive advertising and complaint behaviour: selected findings on consumer perception and overt behavioural intention. International Journal of Advertising, 8(3), pp. 275-289.

Moutinho, L.A. (1989) Goal-setting process and typologies: the case of professional services. Journal of Professional Services Marketing, 4(2), pp. 83-100. (doi:10.1300/J090v04n02_07)

Moutinho, L. (1988) Amusement park visitor behaviour: Scottish attitudes. Tourism Management, 9(4), pp. 291-300. (doi:10.1016/0261-5177(88)90003-9)

Moutinho, L. (1988) Is your company planning gains in market share? European Management Journal, 6(3), pp. 209-215. (doi:10.1016/S0263-2373(98)90005-6)

Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13(2), pp. 10-14.

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 28(3), pp. 9-12.

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 29(3), pp. 37-42.

Moutinho, L., and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13(4), pp. 5-13.

Moutinho, L. (1987) Generic products for retailers in a mature market. Marketing Intelligence and Planning, 5(4), pp. 9-22. (doi:10.1108/eb045755)

Moutinho, L. (1987) Portfolio analysis: a competitive management approach. Management Bibliographies and Reviews, 13(4), pp. 5-33.

Moutinho, L. (1987) Role of budgeting in planning, implementing, and monitoring hotel marketing strategies. International Journal of Hospitality Management, 6(1), pp. 15-22. (doi:10.1016/0278-4319(87)90005-3)

Moutinho, L., von Zugbach, R., and Paton, R. (1987) Management studies for all. Business Education, 8(2), pp. 32-45.

Moutinho, L. (1984) Some thoughts on state tourism development. Arizona Business and Economic Review, 10(3), pp. 3-5.

Moutinho, L. (1984) Vacation tourist decision process. Quarterly Review of Marketing, 9(3), pp. 8-17.

Moutinho, L. (1983) Grand Canyon... can strategic marketing really help one of the seven wonders? Arizona Business and Economic Review, 10(1), pp. 4-7.

Moutinho, L. (1983) Information processing theory in tourism. IAC Informativo, 11, pp. 3-4.

Moutinho, L. (1981) The manager and the society... or the impact of the society on the manager. Expresso, 435, pp. 22-23.

Books

Moutinho, L., Bigné, E., and Manrai, A. K. (2014) Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: Abingdon. ISBN 9780415625920

Moutinho, L. (2013) Marketing Management: Worldwide Cases. Routledge: Oxford, UK. (In Press)

Moutinho, L., and Hutcheson, G.D. (2011) The SAGE Dictionary of Quantitative Management Research. Sage: London, p. 344. ISBN 9781412935296

Moutinho, L., and Southern, G. (2010) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Moutinho, L., and Chien, C.S. (2008) Problems in Marketing: Applying Key Concepts and Techniques. Sage Publications: London, UK. ISBN 9780761971795

Moutinho, L., and Hutcheson, G.D. (2008) Statistical Modelling for Management. Sage: London, UK. ISBN 9780761970118

Jozsa, L., and Moutinho, L. (2005) Marketing Strategy. Akademiai Kiado. ISBN 9789632247038

Jozsa, L., and Moutinho, L. (2005) Marketingstratégia. Akadémiai Kiadó: Budapest, Hungary. ISBN 9789630582902

Moutinho, L., and Evans, M. (1999) Contemporary Issues in Marketing. MacMillan Business: Basingstoke, UK. ISBN 9780333677742

Moutinho, L., Goode, M., and Davies, F. (1998) Quantitative analysis in marketing management. John Wiley & Sons Ltd.: Chichester, UK. ISBN 9780471963394

Moutinho, L., and Phillips, P. (1998) Strategic Planning Systems in Hospitality and Tourism. CABI Publications: Wallingford, UK. ISBN 9780851992860

Evans, M.J., Moutinho, L., and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley: Harlow, UK. ISBN 9780201565010

Moutinho, L., Rita, P., and Curry, B. (1996) Expert Systems in Tourism Marketing. Series: Routledge issues in tourism series. Routledge: London, UK. ISBN 9780415093163

Moutinho, L. (1995) Cases in Marketing Management. Addison-Wesley: Wokingham, UK. ISBN 9780201627442

Moutinho, L., Curry, B., Davies, F., and Rita, P. (1994) Computer Modelling and Expert Systems in Marketing. Routledge: London, UK. ISBN 9780415089838

Meidan, A., and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley: Wokingham, UK. ISBN 9780201565058

Moutinho, L., and Evans, M. (1992) Applied Marketing Research. Addison-Wesley: Wokingham, UK. ISBN 9780201565041

Moutinho, L. (1991) Problems in Marketing: Analysis and Applications. Paul Chapman: London, UK. ISBN 9781853961113

Moutinho, L. (1989) Cases in Marketing Management. Addison-Wesley: Wokingham, UK. ISBN 9780201175707

Book Sections

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management [3rd. ed.]. Vol. 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L., and Wang, W. (2014) Human-computer interface in marketing: the case of the Slogan Validator. In: Lee, N. (ed.) Wiley Encyclopedia of Management. [3rd.ed.]. Volume 9, Marketing. John Wiley & Sons: Hoboken. ISBN 9781119002383

Moutinho, L., Ballantyne, R., and Rate, S. (2014) Futurecasting the tourism marketplace. In: McCabe, S. (ed.) Handbook of Tourism Marketing. Routledge, pp. 561-569. ISBN 9780415597036

Moutinho, L., and Huarng, K.-H. (2014) A model for optimizing earned attention in social media based on a memetic algorithm. In: Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M. (eds.) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models (GLM) in marketing. In: Lee, N. (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley: Chichester. ISBN 9781119972518

Moutinho, L., and McCabe, S. (2014) Marketing intelligence and forecasting. In: Mercator - Theory and Practice of Marketing. Dom Quixote Publishing: Lisbon, Portugal.

Moutinho, L., Teixeira, N., and Lage, M. (2014) Future research insights and methods. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting. Routledge: London, pp. 416-448. ISBN 9780415625920

Moutinho, L., and Wang, W.-C. (2014) Human computer interface in marketing: the case of the slogan validator. In: Lee, N. (ed.) Encyclopaedia of Management – Marketing. Wiley: Chichester, England. ISBN 9780631233176

Moutinho, L., and Wang, W.-C. (2014) The slogan validation: the application of human-computer interface. In: Moutinho, L., Bigné, E. and Manrai, A. K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge companions in business, management and accounting. Routledge: Abingdon, pp. 313-327. ISBN 9780415625920

Moutinho, L., and Gandara, J. (2013) Research methodology in tourism. In: Handbook of Tourism Marketing. Routledge: Oxford, UK. (In Press)

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Futurecast: an exploration of key emerging megatrends in the tourism arena: in trends in European tourism planning and organisation. In: Costa, C., Panyik, E. and Buhalis, D. (eds.) Trends in European Tourism Planning and Organisation. Series: Aspects of Tourism (60). Channel View Publishers. ISBN 9781845414115

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Strategic insights and future trends in tourism. In: Handbook of Tourism Marketing. Routledge: Oxford, UK. (In Press)

Moutinho, L., and Silva, M.M. (2013) Artificial neural networks (ANNs) in marketing. In: Lee, N. (ed.) Encyclopaedia of Management Marketing. Wiley. (In Press)

Moutinho, L., Santos, J., Seixas, D., and Brandao, S. (2012) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. In: Lee, D., Glimcher, P. and Trommershaeuser, J. (eds.) Neurobiology of Choice. Series: Frontiers in Neuroscience. Frontiers, pp. 103-110. ISBN 9782889190119

Moutinho, L., Rate, S., and Ballantyne, R. (2012) Futurecast: an exploration of key emerging megatrends in the tourism arena. In: Tourism Management Dynamics: Trends, Management and Tools. Butterwirth-Heinmann: Oxford, UK.

Wilson, J., and Moutinho, L. (2011) Financial impact of tourism marketing. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI: Wallingford, pp. 219-235. ISBN 9781845935887

Wilson, J. M., and Moutinho, L. (2011) Financial Management in Tourism. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI: Wallingford, England, pp. 207-218. ISBN 9781845935887

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052 (doi:10.1007/978-3-642-15606-9_21)

Moutinho, L. (2010) Strategy and business models. In: Rodriguez, V., Nunes Correia, R., Dionisio, P., Canhoto, R. and Faria, H. (eds.) b-Mercator: Blended Marketing. UNSPECIFIED.

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing. Springer Verlag: Berlin, Germany, pp. 365-388. ISBN 9783642156052

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER: Athens, Greece.

Wilson, J., and Moutinho, L. (2010) Marketing & resource allocation in financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Wilson, J., and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK. ISBN 9781844800001

Moutinho, L. (2009) Consumer behaviour in tourism. In: Page, S. and Connell, J. (eds.) Tourism. SAGE: London, UK. ISBN 9781848605688

Moutinho, L., Huczynski, A., and Southern, G. (2009) Strategic corporate knowledge. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA: Hampshire, UK, pp. 74-103. ISBN 9781844800001

Sokele, M., Moutinho, L., and Hudek, V. (2009) Advanced market share modelling based on Markov chains. In: Podnar Zarko, I. and Vrdoljak, B. (eds.) Proceedings of the 10th International Conference on Telecommunications ConTEL 2009: Zagreb, Croatia, 8-10 June 2009. University of Zagreb: Zagreb, Croatia, pp. 339-343. ISBN 9789531841306

Moutinho, L. (2008) Quantitative methods in marketing. In: Baker, M.J. and Hart, S.J. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK. ISBN 9780750685665

Moutinho, L., and Meidan, A. (2008) Quantitative Methods in Marketing. In: Baker, M. and Hart, S. (eds.) The Marketing Book. Butterworth-Heinemann: Oxford, UK, pp. 170-221. ISBN 9780750685665

Moutinho, L., Bian, X., and Reast, J. (2008) The effects of the consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Book of Abstracts: 2008 Thought Leaders International Conference on Brand Management. Birmingham Business School: Birmingham. ISBN 9780704426863

Riach, K., and Wilson, F. (2008) Organizational romance: theorizing and researching an underexplored phenomenon. In: Moutinho, L. and Huarng, K.-H. (eds.) Advances in Doctoral Research in Management. World Scientific Publishing: Singapore, pp. 3-18. ISBN 9789812778659

Moutinho, L., and Southern, G. (2006) Practical problems in management issues in stage managing experience in tourism: new engineering creating process based management tools. In: Weiermair, K. and Brunner-Sperdin, A. (eds.) Erlebnisinszenierung im Tourismus: Erfolgreich mit Emotionalen Produkten und Dienstleistungen. Schmidt: Berlin, Germany, pp. 119-134. ISBN 9783503097487

Moutinho, L. (2004) Forecasting methods. In: Lendrevie, J., Lindo, D., Dionisio, P. and Rodriques, J.V. (eds.) Mercator - Theory and Practice Marketing. Publicacoes Dom Quixote.

Moutinho, L., and Chien, C.S. (2004) Beyond relationship marketing. In: Kitchen, P.J. (ed.) Marketing Mind Prints. Palgrave, London. ISBN 9781403906823

Moutinho, L., and Meidan, A. (2003) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Butterworth-Heinemann: Malden, Mass; Oxford, pp. 197-245. ISBN 0750655364

Moutinho, L. (2000) Buying decisions. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 188. ISBN 9780415154055

Moutinho, L. (2000) Loyalty. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 386. ISBN 9780415154055

Moutinho, L. (2000) Marketing audit. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge: London, UK, p. 405. ISBN 9780415154055

Moutinho, L. (1999) The selective make-up of advertising. In: Millenium News. Diario de Noticias, pp. 476-480.

Moutinho, L., and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press: London, UK, pp. 351-371. ISBN 9781861524171

Moutinho, L. (1994) Marketing management. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 408-412. ISBN 9780139233845

Moutinho, L. (1994) Marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA, pp. 300-304. ISBN 9780139233845

Moutinho, L. (1994) Multivariate data analysis. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA, pp. 564-569. ISBN 9780139233845

Moutinho, L. (1994) New product development. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 350-353. ISBN 9780139233845

Moutinho, L. (1994) Positioning strategies. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 332-336. ISBN 9780139233845

Moutinho, L. (1994) Promotion budget allocation for national tourist offices using an expert system. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 377-381. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Analytical hierarchy process. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 550-553. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G.J. and Hussey, M.K. (eds.) Quantitative Methods in Marketing. Academic Press: London, UK. ISBN 9780123554857

Moutinho, L., and Curry, B. (1994) Modelling site location decisions. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 544-549. ISBN 9780139233845

Moutinho, L., and Meidan, A. (1994) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Series: Marketing series. Butterworth-Heinemann: Oxford, UK. ISBN 9780750620222

Moutinho, L., and Peel, M.J. (1994) Marketing budgeting - hotels. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 446-452. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) Expert systems. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 554-558. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth: New York, NY, USA. ISBN 9781560244714

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? In: Fleischer-van Rooijen, C.A.M. (ed.) Spatial Implications of Tourism. GEO PERS: Groningen, Holland, pp. 127-136. ISBN 9789071971464

Moutinho, L. (1990) Skew loss functions and required accuracy levels in probability forecasting for tourism. In: Teare, R., Moutinho, L. and Morgan, N. (eds.) Managing and Marketing Services into the 1990s. Cassell Educational Ltd: London, UK, pp. 201-208. ISBN 9780304318162

Moutinho, L. (1990) Strategies for tourism destination development: an exploratory investigation of the role of small businesses. In: Ashworth, G.J. and Goodall, B. (eds.) Marketing Tourism Places. Routlege: London, UK, pp. 104-122. ISBN 9780415038102

Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz: Paris, France. ISBN 9782247011964

Moutinho, L. (1989) Advertising. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Customer behaviour. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Hotel marketing budgeting. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Marketing of tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) New product development in tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Segmentation. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde: Glasgow, UK.

Moutinho, L. (1989) Tourism marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Tourism positioning strategies. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA, pp. 971-980. ISBN 9780933833036

Moutinho, L. (1986) Tourism marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing: Washington, D.C., USA. ISBN 9780933833036

Edited Books

Moutinho, L., Huarng, K.-H., Godinho, P. and Silva, M., (Eds.) (2014) Quantitative Modelling in Marketing in Management. Scientific Press: Singapore. ISBN 9789814407717

Moutinho, L. and Huarng, K.-H., (Eds.) (2012) Quantitative Modelling in Marketing and Management. World Scientific: Singapore. ISBN 9789814407717

Moutinho, L., (Ed.) (2011) Strategic Management in Tourism. CABI: Wallingford. ISBN 9781845935887

Moutinho, L. and Huarng, K.-H., (Eds.) (2008) Advances in Doctoral Research in Management (Vol. 2). World Specific Publishing: Singapore. ISBN 9789812778659

Moutinho, L., Hutcheson, G. and Rita, P., (Eds.) (2006) Advances in Doctoral Research in Management. World Scientific Publishing: Singapore. ISBN 9789812560445

Meidan, A., Lewis, B. and Moutinho, L., (Eds.) (1997) Financial Services Marketing: A Reader. Dryden: London, UK. ISBN 9780030990199

Witt, S.F. and Moutinho, L., (Eds.) (1995) Tourist Marketing and Management Handbook (Student Edition). Prentice Hall: London, UK. ISBN 9780134395302

Witt, S.F. and Moutinho, L., (Eds.) (1994) Tourism Marketing and Management Handbook. Prentice-Hall: New York, NY, USA. ISBN 9780139233845

Teare, R., Moutinho, L. and Morgan, N., (Eds.) (1990) Managing and Marketing Services in the 1990s. Cassell Educational Ltd: London, UK. ISBN 9780304318162

Witt, S.F. and Moutinho, L., (Eds.) (1989) Tourism Marketing and Management Handbook. Prentice Hall: New York, NY, USA. ISBN 9780139258855

Research Reports or Papers

Bian, X., and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. Working Paper. University of Hull Business School, Hull, UK.

Moutinho, L. (1997) Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and Automated Banking. Working Paper. University of Glasgow Business School, Glasgow, UK.

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., WIlliams, R., and Tran-Cong, C. (1997) A Knowledge Based System to Predict Consumer Purchase Behaviour: A Research Proposal. Working Paper. Southern Cross University, Coffs Harbour, Australia.

Moutinho, L. (1992) Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs. Working Paper. Cardiff Business School, Cardiff, UK.

Moutinho, L. (1992) Tourism: The Near and Future: Future from 1990s to 2030s or from Sensavision TV to Skycycles. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., Curry, B., and Davies, F. (1992) Comparative Computer Approaches to Multi-Outlet Retail Site Locations Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Peattie, K., Goode, M., and Moutinho, L. (1992) Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities. Working Paper. Service Industries Management Research Unit (SIMRU).

Curry, B., and Moutinho, L. (1991) Environmental Issues in Tourism Management: Computer Modelling for Judgemental Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1991) The Use of the Analytical Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The Case of Professional Service Companies. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1991) The Effects of Environmentalism on the English, Scottish, Welsh and Irish Hotel Industries. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1988) Amusement Park Visitor Behaviour: An Attitudinal Research of the Scots. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L., and Paton, R. (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1987) STRATLOGIC: A Competitive Management Approach. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1984) A Vacation Tourist Behaviour Model. Working Paper. Northern Arizona University, Flagstaff, AZ, USA.

Conference Proceedings

Moutinho, L. (2014) Beyond market share - new marketing vision, trends and mindsets - from no profit zones, marketing measurement masochism and the parallel lines test to movement marketing and value share. In: Philip Kotler Marketing Forum, Moscow, Russia, 15 Mar 2014,

Moutinho, L. (2014) Marketing with meaning, human-to-human, explorathon talk programme. In: European Commission-Marie Sklodowska Curie Actions Programme-European Researchers' Night, Glasgow Science Centre, UK, 26th Sep 2014,

Moutinho, L. (2014) An analytical template disruption and travel swings-from bleisure, self-configured travel and just-in-time travel to personal informatics and the glass-savvy tourist. In: Croatia Tourism Days, Croatian Chamber of Commerce, Opatja, Croatia, 16th Oct 2014,

Moutinho, L., Godinho, P., and Silva, M. (2014) Hotel location when the competitors may react - a gravitational model for tourism location assessment and decision. In: 24th Business and Economics Society International Conference, Florence, Italy, 5-10 Jul 2014,

Moutinho, L., Kotler, P., and Ries, L. (2014) Winning at innovation through marketing futurecast- from a thought renaissance, biologically inspired intelligence (BII) and the nomadic mobile to ethonomics and brand playgrounds. In: Philip Kotler Marketing Forum, Tokyo, Japan, 03 Mar 2014,

Moutinho, L., Santos, J. P., and Castelo-Branco, M. (2014) Mind reading: hitting cognition by using ANNs to analyze fMRI data in a paradigm exempted from motor responses. In: ICINCO ANNIIP 2014: International Workshop on Artificial Neural Networks and Intelligent Information Processing, Vienna, Austria, 1-3 Sep 2014,

Moutinho, L., and Wang, W. C. (2014) Do you really feel happy? Some implications of a human computer interface. In: Global Entrepreneurship and Innovation in Management (GEIM) Conference, Taichung, Taiwan, 14-15 May 2014,

Moutinho, L., and Anderson Phillips, P. (2013) Strategic planning research. A literature review and implications for the Caribbean tourism industry. In: Shrinking the Global Divide: Synergy, Service and Sustainability, Nassau, Bahamas, 18-20 Sep 2013, (In Press)

Moutinho, L., Haryanto, J., and Coelho, A. (2013) Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal and Brazil. In: 35th ISMS Marketing Science Conference, Istanbul, Turkey, 11-13 Jul 2013,

Moutinho, L., and Phillips, P. (2013) Strategic planning research: a literature review and implications for the Caribbean tourism industry, return on insight. In: Shrinking the Global Divide: Synergy, Service and Sustainability, Nassau, Bahamas, 18-20 Sep 2013,

Moutinho, L., Wang, W. C., and Chien, C. S. (2013) Happy or sad? - some contributions from human computer interface. In: 2014 Winter Marketing Educators Conference, Orlando, FL, USA, 21-23rd Feb 2013,

Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, Vienna, Austria, 9-12 Jul 2012,

Moutinho, L., and Haryanto, J. (2012) Product longevity: exploring the success factors in the childrens market in Indonesia. In: 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012), Bali, Indonesia, 7-8 May 2012,

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, Jakarta, Indonesia, 18-19 Oct 2012,

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if the future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, Jakarta, Indonesia, 18-19 Oct 2012,

Moutinho, L., and Santos, J.P. (2011) Tackling the cognitive processes that underline brands' assessment using artificial neural networks and whole brain fMRI aquisitions. In: International Workshop on Pattern Recognition in NeuroImaging (PRNI), Seoul, South Korea, 16-18 May 2011, (doi:10.1109/PRNI.2011.22)

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, Athens, Greece, 27-29 April,

Santos, J.P., Moutinho, L., Seixas, D., and Brandao, S. (2010) Perceiving brands after logos perception: an event-related fMRI study. In: 6th Thought Leaders International Conference on Brand Management, Lugano, Switzerland, 18-20 April 2010,

Bian, X., and Moutinho, L. (2009) An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention. In: 14th World Marketing Congress: Marketing in Transition: Scarcity, Globalism, & Sustainability, Oslo, Norway, 22-25 July 2009,

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2009) Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. In: 38th EMAC Conference, Nantes, France, 26-29 May 2009,

Bian, X., and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, Shanghai, China, 20-24 March 2008,

Bian, X., Moutinho, L., and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 15-16 April 2008,

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), Reykjavík, Iceland, 22-25 May,

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, Birmingham, UK, 25-25 April,

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), Athens, Greece, 23-26 May,

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), Milan, Italy, 24-27 May,

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004,

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, Perth, Western Australia, June 11-14,

This list was generated on Mon Jul 6 14:05:05 2015 BST.