Prof Luiz Moutinho

Luiz
  • Professor of Marketing (Management)

telephone: 01413306696
email: Luiz.Moutinho@glasgow.ac.uk

R304 Level 3
Management
Main Building
Glasgow G12 8QQ


Research interests

Modelling processes of consumer behaviour, Marketing Futurecast and Statistical and Computer Model Building, Tourism Marketing, Neuroscience in Marketing.

A poster detailing some of Professors Moutinho's research projects can be found at the following link - Biomarketing and Modelling

Recent journal articles

Investigating the role of the ventromedial prefrontal cortex (pdf, 1.1mb)

Tackling the cognitive processes that underlie brands’ assessments (pdf, 229kb)

Neural correlates of the emotional and symbolic content of brands (pdf, 7.3mb)

Biography

Professor Moutinho completed his PhD at the University of Sheffield in 1982 and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at the University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil. Colombia, and Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996.  He was Director of the Doctoral Programme at the University of Glasgow in Management between 1996 and 2004. He is the founding Editor of the Journal of Modelling in Management (JM2).

One of Professor Moutinho’s primary areas of academic research is related to modelling processes of consumer behaviour.  He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas.  The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated ammealing, tabu search, genetic algorithms, and fuzzy logic.

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Number of items: 299.

2014

Phillips, Paul, and Moutinho, Luiz (2014) Critical review of strategic planning research in hospitality and tourism. Annals of Tourism Research, 48 . pp. 96-120. ISSN 0160-7383 (doi:10.1016/j.annals.2014.05.013)

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management - Marketing. Wiley. ISBN 9781119972518 (In Press)

Moutinho, L., and Wang, W. (2014) Human-computer interface in marketing: the case of the Slogan Validator. In: Lee, Nick (ed.) Wiley Encyclopedia of Management - Marketing. Wiley. ISBN 9781119972518 (In Press)

Li, Zhi-fei, Deng, Shengliang, and Moutinho, Luiz (2014) The impact of experience activities on tourist impulse buying: an empirical study in China. Asia Pacific Journal of Tourism Research . ISSN 1094-1665 (doi:10.1080/10941665.2013.877043) (Early Online Publication)

Moutinho, L., and Haryanto, J. (2014) Product longevity: exploring the success factors in the children's market. International Journal of Market Research . ISSN 1470-7853 (In Press)

Moutinho, Luiz, and Hutcheson, Graeme (2014) Generalised linear models (GLM) in marketing. In: Lee, Nick (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley, Chichester. ISBN 9781119972518

Moutinho, Luiz, Teixeira, Nuno, and Lage, Miguel (2014) Future research insights and methods. In: Moutinho, Luiz, Bigné, Enrique and Manrai, Ajay K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting . Routledge, London, pp. 416-448. ISBN 9780415625920

2013

Moutinho, L., Ballantyne, R., and Rate, S. (2013) Futurecasting the tourism marketplace. In: McCabe, S. (ed.) Handbook of Tourism Marketing. Routledge. ISBN 9780415597036 (In Press)

Moutinho, L., and Anderson Phillips, P. (2013) Strategic planning research. A literature review and implications for the Caribbean tourism industry. In: Shrinking the Global Divide: Synergy, Service and Sustainability, 18-20 Sep 2013, Nassau, Bahamas. (In Press)

Moutinho, L. (2013) Marketing Management: Worldwide Cases. Routledge, Oxford, UK. (In Press)

Moutinho, L., and Gandara, J. (2013) Research methodology in tourism. In: Handbook of Tourism Marketing. Routledge, Oxford, UK. (In Press)

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Futurecast: an exploration of key emerging megatrends in the tourism arena: in trends in European tourism planning and organisation. In: Costa, C., Panyik, E. and Buhalis, D. (eds.) Trends in European Tourism Planning and Organisation. Series: Aspects of Tourism (60). Channel View Publishers. ISBN 9781845414115

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Strategic insights and future trends in tourism. In: Handbook of Tourism Marketing. Routledge, Oxford, UK. (In Press)

Moutinho, L., and Silva, M.M. (2013) Artificial neural networks (ANNs) in marketing. In: Lee, Nick (ed.) Encyclopaedia of Management Marketing. Wiley. (In Press)

Moutinho, Luiz, and Phillips, Paul (2013) Strategic planning research: a literature review and implications for the Caribbean tourism industry, return on insight. In: Shrinking the Global Divide: Synergy, Service and Sustainability, 18-20 Sep 2013, Nassau, Bahamas.

2012

Moutinho, L., Albayrak, T., and Caber, M. (2012) How far does overall service quality of a destination affect customers' post-purchase behaviours? International Journal of Tourism Research, 14 (4). pp. 307-322. ISSN 1099-2340 (doi:10.1002/jtr.856)

Moutinho, L., Santos, J.P., Seixas, D., and Sofia, B. (2012) Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour, 11 (1). pp. 69-93. ISSN 1475-3928 (doi:10.1362/147539212X13286273975319)

Moutinho, L., Santos, J., Seixas, D., and Brandao, S. (2012) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. In: Lee, D., Glimcher, P. and Trommershaeuser, J. (eds.) Neurobiology of Choice. Series: Frontiers in Neuroscience . Frontiers, pp. 103-110. ISBN 9782889190119

Moutinho, L. and Huarng, K.-H., (Eds.) (2012) Quantitative Modelling in Marketing and Management. World Scientific, Singapore. ISBN 9789814407717

Huarng, K.-H., Yu, T.H.-K., Moutinho, L., and Wang, Y.-C. (2012) Forecasting tourism demand by fuzzy time series models. International Journal of Culture, Tourism and Hospitality, 6 (4). pp. 377-388. ISSN 1750-6182

Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, 9-12 Jul 2012, Vienna, Austria.

Moutinho, L., and Haryanto, J. (2012) Product longevity: exploring the success factors in the childrens market in Indonesia. In: 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012), 7-8 May 2012, Bali, Indonesia.

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, 18-19 Oct 2012, Jakarta, Indonesia.

Moutinho, L., Rate, S., and Ballantyne, R. (2012) Futurecast: an exploration of key emerging megatrends in the tourism arena. In: Tourism Management Dynamics: Trends, Management and Tools. Butterwirth-Heinmann, Oxford, UK.

Moutinho, L., Santos, J.P., Seixas, D., and Brandao, S. (2012) Neuroscience in branding: a functional magnetic resonance imaging study on brands implicit and explicit impressions. Journal of Brand Management, 19 . pp. 735-757. ISSN 1350-231X (doi:10.1057/bm.2012.32)

2011

Moutinho, L., Albayrak, T., Caber, M., and Herstein, R. (2011) The influence of skepticism on green purchase behaviour. International of Business and Social Sciences, 2 (13). pp. 189-197. ISSN 2219-1933

Moutinho, L., (Ed.) (2011) Strategic Management in Tourism. CABI, Wallingford. ISBN 9781845935887

Bian, X, and Moutinho, Luiz (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45 (1/2). pp. 191-216. ISSN 0309-0566 (doi:10.1108/03090561111095658 )

Bian, X., and Moutinho, L. (2011) Counterfeit and branded products - Effects of counterfeit ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421 (doi:10.1108/10610421111157900 )

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16 (2). pp. 101-110. ISSN 1363-0539 (doi:10.1057/fsm.2011.9)

Moutinho, L., and Hutcheson, G.D. (2011) The SAGE Dictionary of Quantitative Management Research. Sage, London, p. 344. ISBN 9781412935296

Moutinho, L., and Santos, J.P. (2011) Tackling the cognitive processes that underline brands' assessment using artificial neural networks and whole brain fMRI aquisitions. In: International Workshop on Pattern Recognition in NeuroImaging (PRNI), 16-18 May 2011, Seoul, South Korea.

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2011) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. Frontiers in Neuroscience, 5 (77). ISSN 1662-4548 (doi:10.3389/fnins.2011.00077)

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, 27-29 April, Athens, Greece.

Wilson, J., and Moutinho, L. (2011) Financial impact of tourism marketing. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI, Wallingford, pp. 219-235. ISBN 9781845935887

Wilson, James M., and Moutinho, Luiz (2011) Financial Management in Tourism. In: Moutinho, Luiz (ed.) Strategic Management in Tourism. CABI, Wallingford, England, pp. 207-218. ISBN 9781845935887

2010

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44 (1/2). pp. 267-290. ISSN 0309-0566 (doi:10.1108/03090561011008709)

Moutinho, L. (2010) Strategy and business models. In: Rodriguez, V., Nunes Correia, R., Dionisio, P., Canhoto, R. and Faria, H. (eds.) b-Mercator: Blended Marketing. UNSPECIFIED.

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing . Springer Verlag, Berlin, Germany, pp. 365-388. ISBN 9783642156052

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER, Athens, Greece.

Moutinho, L., and Southern, G. (2010) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

Santos, J.P., Moutinho, L., Seixas, D., and Brandao, S. (2010) Perceiving brands after logos perception: an event-related fMRI study. In: 6th Thought Leaders International Conference on Brand Management, 18-20 April 2010, Lugano, Switzerland.

Wilson, J., and Moutinho, L. (2010) Marketing & resource allocation in financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

Wilson, J., and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

2009

Moutinho, L., and Bian, X. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963 (doi:10.1016/j.jbusres.2008.05.012)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62 (3). pp. 314-322. ISSN 1309-0712 (doi:10.1016/j.jbusres.2008.05.010)

Bian, X., and Moutinho, L. (2009) An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention. In: 14th World Marketing Congress: Marketing in Transition: Scarcity, Globalism, & Sustainability, 22-25 July 2009, Oslo, Norway.

Moutinho, L, and Bian, X (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3 (5).

Moutinho, L. (2009) Consumer behaviour in tourism. In: Page, S. and Connell, J. (eds.) Tourism. SAGE, London, UK. ISBN 9781848605688

Moutinho, L. (2009) Reconstructing the marketing function. DOM .

Moutinho, L., Huczynski, A., and Southern, G. (2009) Strategic corporate knowledge. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK, pp. 74-103. ISBN 9781844800001

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2009) Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. In: 38th EMAC Conference, 26-29 May 2009, Nantes, France.

Silva, M., Moutinho, L., Coelho, A., and Marques, A. (2009) Market orientation and performance: modelling a neural network. European Journal of Marketing, 43 (3-4). pp. 421-437. ISSN 0309-0566 (doi:10.1108/03090560910935505)

Sokele, M., Moutinho, L., and Hudek, V. (2009) Advanced market share modelling based on Markov chains. In: Podnar Zarko, I. and Vrdoljak, B. (eds.) Proceedings of the 10th International Conference on Telecommunications ConTEL 2009: Zagreb, Croatia, 8-10 June 2009. University of Zagreb, Zagreb, Croatia, pp. 339-343. ISBN 9789531841306

2008

Bian, X., and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. Working Paper. University of Hull Business School, Hull, UK.

Moutinho, L. and Huarng, K.-H., (Eds.) (2008) Advances in Doctoral Research in Management (Vol. 2). World Specific Publishing, Singapore. ISBN 9789812778659

Bian, X., and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, 20-24 March 2008, Shanghai, China.

Bian, X., Moutinho, L., and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Dionisio, P., Leal, C., and Moutinho, L. (2008) Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research, 11 (1). pp. 17-39. ISSN 1352-2752 (doi:10.1108/13522750810845531)

Moutinho, L, Chien, CS, Wang, W, Cheng, Y, Pao, TL, Chen, Y, and Yeh, J (2008) Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research. AIMS International Journal of Management, 8 .

Moutinho, L, Dionisio, P, and Leal, C (2008) A phenomenological research study on sports fandom in Portugal: a comparative study in surfing and football. Journal of Euromarketing, 17 (314). pp. 233-253. (doi:10.1080/10496480802640353)

Moutinho, L, Huarng, K, Yu, T, and Chen, C (2008) Modelling and forecasting tourism demand: the case on flows from Mainland China to Taiwan. Service Business: An International Journal, 2 (3). pp. 219-232. (doi:10.1007/s11628-008-0037-3)

Moutinho, L, and Sylvestre, C (2008) Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting their Sponsorships of Cultural Organisations. Journal of Promotion Management, 13 (3/4). pp. 281-303.

Moutinho, L. (2008) Quantitative methods in marketing. In: Baker, M.J. and Hart, S.J. (eds.) The Marketing Book. Butterworth-Heinemann, Oxford, UK. ISBN 9780750685665

Moutinho, L., and Chien, C.S. (2008) Problems in Marketing: Applying Key Concepts and Techniques. Sage Publications, London, UK. ISBN 9780761971795

Moutinho, L., and Hutcheson, G.D. (2008) Statistical Modelling for Management. Sage, London, UK. ISBN 9780761970118

Moutinho, L., and Meidan, A. (2008) Quantitative Methods in Marketing. In: Baker, M. and Hart, S. (eds.) The Marketing Book. Butterworth-Heinemann, Oxford, UK, pp. 170-221. ISBN 9780750685665

Riach, K., and Wilson, F. (2008) Organizational romance: theorizing and researching an underexplored phenomenon. In: Moutinho, L. and Huarng, K.-H. (eds.) Advances in Doctoral Research in Management. World Scientific Publishing, Singapore, pp. 3-18. ISBN 9789812778659

2007

Huarng, K., Moutinho, L., and Yu, T. (2007) An advanced approach to forecasting tourism demand in Taiwan. Journal of Travel and Tourism Marketing, 21 (4). pp. 15-24. ISSN 1054-8408 (doi:10.1300/J073v21n04_03)

Moutinho, L., and Rita, P. (2007) Journal of travel & tourism marketing [editorial]. Journal of Travel and Tourism Marketing, 21 (4). pp. 1-2. ISSN 1054-8408 (doi:10.1300/J073v21n04_01)

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), 22-25 May, Reykjavík, Iceland.

Moutinho, L., Chien, C.S., Wang, W., Cheng, Y., Pao, T.L., Chen, Y., and Yeh, J. (2007) Applying recognition of emotions in speech to extend the impact of brand slogan research. Portuguese Journal of Management Studies, 12 (2). pp. 115-132. ISSN 1647-2225

Moutinho, L., Dionisio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing applicaiton. Marketing Intelligence and Planning, 25 (7). pp. 668-690. ISSN 0263-4503 (doi:10.1108/02634500710834160)

Moutinho, L., Dionísio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing application. Marketing Intelligence and Planning, 25 (7). pp. 668-690. ISSN 0263-4503 (doi:10.1108/02634500710834160)

Moutinho, L., and Hutcheson, G.D. (2007) Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1 (3). pp. 233-252. ISSN 1751-0252 (doi:10.1504/IJBIR.2007.012109)

Moutinho, L., and Southern, G. (2007) Marketing by the Slice. EXAME, 281 . pp. 74-78. ISSN 0102-2881

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, 25-25 April, Birmingham, UK.

2006

Moutinho, L., Rita, P., and Li, S. (2006) Strategic diagnostics and management decision-making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3). pp. 129-155. ISSN 1550-1949 (doi:10.1002/isaf.281)

Moutinho, L., Hutcheson, G. and Rita, P., (Eds.) (2006) Advances in Doctoral Research in Management. World Scientific Publishing, Singapore. ISBN 9789812560445

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Moutinho, L., and Hutcheson, G.D. (2006) Store patronage: the utility of a multi-method, multi-nomial logistic regression model for predicting store choice. Portuguese Journal of Management Studies, 12 (1). pp. 5-25. ISSN 1647-2225

Moutinho, L., and Southern, G. (2006) Practical problems in management issues in stage managing experience in tourism: new engineering creating process based management tools. In: Weiermair, K. and Brunner-Sperdin, A. (eds.) Erlebnisinszenierung im Tourismus: Erfolgreich mit Emotionalen Produkten und Dienstleistungen. Schmidt, Berlin, Germany, pp. 119-134. ISBN 9783503097487

2005

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining customer satisfaction from mobile phones: a neural network approach. Journal of Marketing Management, 21 (7-8). pp. 755-778. ISSN 0267-257X (doi:10.1362/026725705774538381)

Moutinho, L., Davies, F., and Hutcheson, G. (2005) Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management, 13 (2). pp. 61-79. ISSN 1550-1949 (doi:10.1002/isaf.257)

Beynon, M., Goode , M.M.H., Moutinho, L.A., and Snee, H.R. (2005) Modelling satisfaction with automated banking channels: using variable precision rough set theory. Services Marketing Quarterly, 26 (4). pp. 77-94. ISSN 1533-2969 (doi:10.1300/J396v26n04_05)

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining consumer satisfaction from mobile phones: A neural network approach. Journal of Marketing Management, 21 (7-8). pp. 755-778. ISSN 0267-257X (doi:10.1362/026725705774538381)

Jozsa, L., and Moutinho, L. (2005) Marketing Strategy. Akademiai Kiado. ISBN 9789632247038

Jozsa, L., and Moutinho, L. (2005) Marketingstratégia. Akadémiai Kiadó, Budapest, Hungary. ISBN 9789630582902

Moutinho, L. (2005) Pan-company marketing. Marketingas [Lithuania], 9 . pp. 37-40.

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39 (5/6). pp. 606-628. ISSN 0309-0566 (doi:10.1108/03090560510590737)

2004

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5). pp. 371-383. ISSN 0887-6045 (doi:10.1108/08876040410548294)

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Moutinho, L. (2004) Forecasting methods. In: Lendrevie, J., Lindo, D., Dionisio, P. and Rodriques, J.V. (eds.) Mercator - Theory and Practice Marketing. Publicacoes Dom Quixote.

Moutinho, L., and Chien, C.S. (2004) Beyond relationship marketing. In: Kitchen, P.J. (ed.) Marketing Mind Prints. Palgrave, London. ISBN 9781403906823

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4). pp. 228-241. ISSN 1061-0421 (doi:10.1108/10610420410546943 )

2003

Cardoso, M.G.M.S., and Moutinho, L. (2003) A logical type discriminant model for profiling a segment structure. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 27-41. ISSN 0967-3237 (doi:10.1057/palgrave.jt.5740096)

Moutinho, L., and Mazanec, J. (2003) Special issue on model building in retailing and consumer services. Journal of Retailing and Consumer Services, 10 (3). pp. 121-122. ISSN 0969-6989 (doi:10.1016/S0969-6989(03)00002-X)

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 11-14, Perth, Western Australia.

Mitchell, V.W., Moutinho, L., and Lewis, B.R. (2003) Risk reduction in purchasing organisational professional services. Service Industries Journal, 23 (5). pp. 1-19. ISSN 0264-2069 (doi:10.1080/02642060308565621 )

Moutinho, L., and Meidan, A. (2003) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Butterworth-Heinemann, Malden, Mass; Oxford, pp. 197-245. ISBN 0750655364

Phillips, P., Davies, F., and Moutinho, L. (2003) Assessing the impact of market-focused and price-based strategies on performance: A neural network typology. Journal of Market-Focused Management, 5 (3). pp. 219-238. ISSN 1382-3019 (doi:10.1023/A:1022942806776)

Phillips, P., Moutinho, L., Curry, B., Davies, F., and Evans, M. (2003) The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing. International Journal of Marketing Research, 45 (2). pp. 121-191. ISSN 1470-7853

Snee, H.R., Moutinho, L., Chien, C.S., Jozsal, L., and Goode, M.M.H. (2003) Modeling consumer views of automated banking channels: a cross-country LISREL comparison. Services Marketing Quarterly, 24 (4). pp. 17-33. ISSN 1533-2969 (doi:10.1300/J396v24n04_02 )

2002

Moutinho, L. (2002) Managing high-equity brands: the case of a country as tourism destination. Informar Portugal . ISSN 1645-2216

Moutinho, L., Davies, F., and Hutcheson, G. (2002) Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework. European Journal of Marketing, 36 (4). pp. 417-432. ISSN 0309-0566 (doi:10.1108/03090560210417246)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36 (4). pp. 415-416. ISSN 0309-0566

Moutinho, L., and Phillips, P. (2002) The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis. International Journal of Bank Marketing, 20 (3). pp. 102-110. ISSN 0265-2323 (doi:10.1108/02652320210424188)

2001

Moutinho, L.A., Davies, F.M., Goode, M.M.H., and Ogbonna, E. (2001) Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour, 1 (1). pp. 35-49. ISSN 1472-0817 (doi:10.1002/cb.52)

Moutinho, L., Curry, B., Davies, F., Phillips, P., and Evans, M. (2001) The Kohonen self-organizing map: an application to the study of strategic groups in the UK hotel industry. Expert Systems, 18 (1). pp. 19-31. ISSN 0266-4720 (doi:10.1111/1468-0394.00152)

Moutinho, L. (2001) Interactive effects of strategic planning and strategic marketing planning on performance: a neural networks analysis. Portuguese Marketing Review, 5 (10). pp. 53-62.

Moutinho, L., Goode, M.M.H., Snee, H., and Jozsa, L. (2001) Modelling Satisfaction with ATMs: A Cross-Country Comparison. Journal of Financial Services Marketing, 5 (3). pp. 238-245. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770022)

Moutinho, L., Phillips, P.A., and Davies, F.M. (2001) The interactive effects of strategic marketing, planning and performance: a neural network analysis. Journal of Marketing Management, 17 (1-2). pp. 159-182. ISSN 0267-257X (doi:10.1362/0267257012571438)

2000

Phillips, P.A., and Moutinho, L. (2000) The strategic planning index: a tool for measuring strategic planning effectiveness. Journal of Travel Research, 38 (4). pp. 369-379. ISSN 0047-2875 (doi:10.1177/004728750003800405)

Chien, C.S., and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16 (6). pp. 583-595. ISSN 0267-257X (doi:10.1362/026725700785045895)

Deng, S., Lawson, R., and Moutinho, L. (2000) Travel agents’ attitudes towards automation and the delivery of service. Asia Pacific Journal of Marketing and Logistics, 12 (4). pp. 60-72. ISSN 1355-5855 (doi:10.1108/13555850010764677)

Moutinho, L. (2000) Buying decisions. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 188. ISBN 9780415154055

Moutinho, L. (2000) Loyalty. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 386. ISBN 9780415154055

Moutinho, L. (2000) Marketing audit. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 405. ISBN 9780415154055

Moutinho, L. (2000) The neo-marketing. Marketeer, 3 . pp. 41-53.

Moutinho, L. (2000) The use of genetic algorithms to solve optimisation problems in tourism marketing. Portuguese Marketing Review, 4 (9). pp. 9-17.

Moutinho, L., and Hutcheson, G.D. (2000) Modelling store patronage using comparative structural equation models. Journal of Targeting, Measurement and Analysis for Marketing, 8 (3). pp. 259-275. ISSN 0967-3237

Moutinho, L., and Smith, A. (2000) Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking. International Journal of Bank Marketing, 18 (3). pp. 124-134. ISSN 0265-2323 (doi:10.1108/02652320010339699)

Snee, H.R., Goode, M.M.H., and Moutinho, L.A. (2000) Predicting customer satisfaction from ATMs: a cross country study. Journal of Professional Services Marketing, 20 (2). pp. 133-149. ISSN 0748-4623 (doi:10.1300/J090v20n02_10)

1999

Moutinho, L., Davies, F., Goode, M., and Mazanec, J. (1999) Lisrel and neural network modelling: two comparison studies. Journal of Retailing and Consumer Services, 6 (4). pp. 249-261. ISSN 0969-6989 (doi:10.1016/S0969-6989(98)00009-5)

Moutinho, L., Mitchell, V., Davies, F., and Vassos, V. (1999) Using neural networks to understand service risk in the holiday product. Journal of Business Research, 46 (2). pp. 167-180. ISSN 0148-2963

Moutinho, L. (1999) Consumer satisfaction with banking services: a multidimensional scaling analysis. Portuguese Marketing Review, 3 (7). pp. 19-26.

Moutinho, L. (1999) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Portuguese Marketing Review, 3 (8). pp. 9-18.

Moutinho, L. (1999) The selective make-up of advertising. In: Millenium News. Diario de Noticias, pp. 476-480.

Moutinho, L., and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press, London, UK, pp. 351-371. ISBN 9781861524171

Moutinho, L., and Evans, M. (1999) Contemporary Issues in Marketing. MacMillan Business, Basingstoke, UK. ISBN 9780333677742

Moutinho, L., and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11 (7). pp. 349-358. ISSN 0959-6119 (doi:10.1108/09596119910293259)

Phillips, P., Davies, F., and Moutinho, L. (1999) The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision, 37 (3). pp. 279-288. ISSN 0025-1747 (doi:10.1108/00251749910264514)

1998

Moutinho, Luiz, Hurley, Stephen, and Witt, Stephen (1998) Genetic Algorithms Search for Tourism Marketing Optimisation Problems. Annals of Tourism Research, 25 (2). pp. 498-514. ISSN 0160-7383 (doi:10.1016/S0160-7383(97)00099-6)

Moutinho, L. (1998) Enhancing the measurement of brand value with scanner data. Portuguese Management Review, 2 . pp. 5-13.

Moutinho, L. (1998) Modelling consumer satisfaction with bank services through mediation of attitudes towards human and automated banking. Portuguese Marketing Review, 2 (6). pp. 19-29.

Moutinho, L. (1998) Moulding the future. Marketeer, 3 (20). pp. 70-72.

Moutinho, L., Goode, M., and Davies, F. (1998) Quantitative analysis in marketing management. John Wiley & Sons Ltd., Chichester, UK. ISBN 9780471963394

Moutinho, L., and Harley, S. (1998) BRANDVAL: a computational model for enhancing the measurement of brand value with scanner data. Journal of Targeting, Measurement and Analysis for Marketing, 7 (1). pp. 46-58. ISSN 0967-3237

Moutinho, L., and Hurley, S. (1998) Solving marketing optimisation problems using tabu search. Journal of Targeting, Measurement and Analysis for Marketing, 6 (3). pp. 257-273. ISSN 0967-3237

Moutinho, L., and Hutcheson, G. (1998) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14 (7). pp. 705-720. ISSN 0267-257X (doi:10.1362/026725798784867590)

Moutinho, L., Peel, J., and Goode, M.M.H. (1998) Estimating consumer satisfaction: OLS versus ordered probability models. International Journal of Commerce and Management, 8 (2). pp. 75-93. ISSN 1056-9219 (doi:10.1108/eb047369)

Moutinho, L., and Phillips, P. (1998) Strategic Planning Systems in Hospitality and Tourism. CABI Publications, Wallingford, UK. ISBN 9780851992860

Moutinho, L., and Phillips, P.A. (1998) The Marketing Planning Index: Its Use and Application in the Hospitality Sector. Journal of Hospitality and Leisure Marketing, 5 (2-3). pp. 5-26. ISSN 1936-8623 (doi:10.1300/J150v05n02_02)

Moutinho, L., and Phillips, P.A. (1998) The marketing planning index: a tool for measuring strategic marketing effectiveness. Journal of Travel and Tourism Marketing, 7 (3). pp. 41-60. ISSN 1054-8408 (doi:10.1300/J073v07n03_03)

Moutinho, L., Phillips, P.A., and Davies, F. (1998) The interactive effects of strategic planning and strategic marketing planning on hotel performance: a neural network analysis. Portuguese Journal of Management Sciences, 17 (1-2). pp. 23-30. ISSN 0872-5284

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C., and Cox, S. (1998) A knowledge based systems to predict consumer purchase behaviour. New Directions in Marketing and Management, 1 .

1997

Meidan, A., Lewis, B. and Moutinho, L., (Eds.) (1997) Financial Services Marketing: A Reader. Dryden, London, UK. ISBN 9780030990199

Moutinho, L. (1997) Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and Automated Banking. Working Paper. University of Glasgow Business School, Glasgow, UK.

Moutinho, L., and Chien, C. (1997) A framework of networking efforts: the missing part of the relationship marketing. Journal of Targeting, Measurement and Analysis for Marketing, 6 (1). pp. 33-47. ISSN 0967-3237

Moutinho, L., Davies, F., Deng, S., Peris, S.M., and Bigne, E. (1997) The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain. International Journal of Bank Marketing, 15 (3). pp. 99-105. ISSN 0265-2323 (doi:10.1108/02652329710166019)

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 1. Journal of Targeting, Measurement and Analysis for Marketing, 5 (3). pp. 221-231. ISSN 0967-3237

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 2. Journal of Targeting, Measurement and Analysis for Marketing, 5 (4). pp. 319-326. ISSN 0967-3237

Moutinho, L., and Phillips, P. (1997) Measuring strategic planning effectiveness. Strategy, 15 (6). ISSN 1187-4309

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., WIlliams, R., and Tran-Cong, C. (1997) A Knowledge Based System to Predict Consumer Purchase Behaviour: A Research Proposal. Working Paper. Southern Cross University, Coffs Harbour, Australia.

Naser, K., and Moutinho, L. (1997) Strategic marketing management: the case of Islamic banks. International Journal of Bank Marketing, 15 (6). pp. 187-203. ISSN 0265-2323 (doi:10.1108/02652329710184424)

1996

Hurley, S., and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3 (3). pp. 145-154. ISSN 0969-6989 (doi:10.1016/0969-6989(95)00067-4)

Moutinho, L., Davies, F., and Curry, B. (1996) The impact of gender on car buyer satisfaction and loyalty: a neural network analysis. Journal of Retailing and Consumer Services, 3 (3). pp. 135-144. ISSN 0969-6989 (doi:10.1016/0969-6989(95)00064-X)

Davies, F., Moutinho, L., and Curry, B. (1996) ATM user attitudes: a neural network analysis. Marketing Intelligence and Planning, 14 (2). pp. 26-32. ISSN 0263-4503 (doi:10.1108/02634509610110778)

Davies, F., Moutinho, L., and Curry, B. (1996) ATMs: linking customer perceptions and behaviour: a neural network approach. Journal of Database Marketing, 3 (4). pp. 341-352. ISSN 1350-2328

Evans, M.J., Moutinho, L., and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley, Harlow, UK. ISBN 9780201565010

Goode, M., and Moutinho, L. (1996) The effects of consumers age on overall satisfaction: an application to financial services. Journal of Professional Services Marketing, 13 (2). pp. 93-112. ISSN 0748-4623 (doi:10.1300/J090v13n02_07)

Goode, M.M.H., Moutinho, L.A., and Chien, C. (1996) Structural equation modelling of overall satisfaction and full use of services for ATMs. International Journal of Bank Marketing, 14 (7). pp. 4-11. ISSN 0265-2323 (doi:10.1108/02652329610151331)

Moutinho, L. (1996) The marketing of the next century. EXAME Executive Digest, 2 (24). pp. 136-138.

Moutinho, L., Rita, P., and Curry, B. (1996) Expert Systems in Tourism Marketing. Series: Routledge issues in tourism series . Routledge, London, UK. ISBN 9780415093163

1995

Moutinho, L., and Witt, S.F. (1995) Forecasting the tourism environment using a consensus approach. Journal of Travel Research, 33 (4). pp. 46-50. ISSN 0047-2875 (doi:10.1177/004728759503300407)

Witt, S.F. and Moutinho, L., (Eds.) (1995) Tourist Marketing and Management Handbook (Student Edition). Prentice Hall, London, UK. ISBN 9780134395302

Curry, B., and Moutinho, L. (1995) Neural networks in marketing: a model of consumer responses to advertising stimuli. Portuguese Marketing Review, 1 (1). pp. 23-32.

Davies, F., Moutinho, L., and Curry, B. (1995) Construction and testing of a knowledge-based system in retail bank marketing. International Journal of Bank Marketing, 13 (2). pp. 4-14. ISSN 0265-2323 (doi:10.1108/02652329510078613)

Goode, M., and Moutinho, L. (1995) The effects of free banking on overall satisfaction: the use of automated teller machines. International Journal of Bank Marketing, 13 (4). pp. 33-40. ISSN 0265-2323 (doi:10.1108/02652329510082942)

Hurley, S., Moutinho, L., and Stephens, N.M. (1995) Solving marketing optimization problems using genetic algorithms. European Journal of Marketing, 29 (4). pp. 39-56. ISSN 0309-0566 (doi:10.1108/03090569510086648)

Moutinho, L. (1995) Cases in Marketing Management. Addison-Wesley, Wokingham, UK. ISBN 9780201627442

Moutinho, L., and Brownlie, D. (1995) Stratlogics: towards an expert systems approach to the analysis of competitive positioning. Journal of Strategic Marketing, 3 (4). pp. 245-256. ISSN 0965-254X (doi:10.1080/09652549500000015)

Moutinho, L., Curry, B., and Davies, F. (1995) Bankstrat: a strategic marketing expert system for retail banking. Journal of Strategic Marketing, 3 (1). pp. 61-75. ISSN 0965-254X (doi:10.1080/09652549500000004)

Moutinho, L., and Goode, M. (1995) Gender effects to the foundation of overall product satisfaction: a multivariate approach. Journal of International Consumer Marketing, 8 (1). pp. 71-92. ISSN 0896-1530 (doi:10.1300/J046v08n01_05)

Moutinho, L., McDonagh, P., Peris, S.M., and Bigne, E. (1995) The future development of the hotel sector: an international comparison. International Journal of Contemporary Hospitality Management, 7 (4). pp. 10-15. ISSN 0959-6119 (doi:10.1108/09596119510083210)

1994

Witt, S.F. and Moutinho, L., (Eds.) (1994) Tourism Marketing and Management Handbook. Prentice-Hall, New York, NY, USA. ISBN 9780139233845

Curry, B., and Moutinho, L. (1994) Intelligent computer models for marketing decisions. Management Decision, 32 (4). pp. 30-35. ISSN 0025-1747 (doi:10.1108/00251749410058653)

Moutinho, L. (1994) Marketing management. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 408-412. ISBN 9780139233845

Moutinho, L. (1994) Marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA, pp. 300-304. ISBN 9780139233845

Moutinho, L. (1994) Multivariate data analysis. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA, pp. 564-569. ISBN 9780139233845

Moutinho, L. (1994) New product development. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 350-353. ISBN 9780139233845

Moutinho, L. (1994) Positioning strategies. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 332-336. ISBN 9780139233845

Moutinho, L. (1994) Promotion budget allocation for national tourist offices using an expert system. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 377-381. ISBN 9780139233845

Moutinho, L., and Brownlie, D. (1994) The stratlogic approach to the analysis of competitive position. Marketing Intelligence and Planning, 12 (4). pp. 15-21. ISSN 0263-4503 (doi:10.1108/02634509410060703)

Moutinho, L., and Curry, B. (1994) Analytical hierarchy process. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 550-553. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMS: An application of neural networks. Journal of Marketing Management, 10 (1-3). pp. 191-206. ISSN 0267-257X (doi:10.1080/0267257X.1994.9964268)

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G.J. and Hussey, M.K. (eds.) Quantitative Methods in Marketing. Academic Press, London, UK. ISBN 9780123554857

Moutinho, L., and Curry, B. (1994) Modelling site location decisions. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 544-549. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Modelling site location decisions in tourism. Journal of Travel and Tourism Marketing, 3 (2). pp. 35-57. ISSN 1054-8408 (doi:10.1300/J073v03n02_03)

Moutinho, L., Curry, B., Davies, F., and Rita, P. (1994) Computer Modelling and Expert Systems in Marketing. Routledge, London, UK. ISBN 9780415089838

Moutinho, L., and Meidan, A. (1994) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Series: Marketing series . Butterworth-Heinemann, Oxford, UK. ISBN 9780750620222

Moutinho, L., and Peel, M.J. (1994) Marketing budgeting - hotels. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 446-452. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) Expert systems. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 554-558. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth, New York, NY, USA. ISBN 9781560244714

Moutinho, L., and Witt, S.F. (1994) Application of cross-impact analysis in tourism: a case study of the Azores. Journal of Travel and Tourism Marketing, 3 (1). pp. 83-96. ISSN 1054-8408 (doi:10.1300/J073v03n01_05)

Rita, P., and Moutinho, L. (1994) An expert system for national tourist offices. Annals of Tourism Research, 21 (1). pp. 143-145. ISSN 0160-7383 (doi:10.1016/0160-7383(94)90010-8)

Rita, P., and Moutinho, L. (1994) An expert system for promotion budget allocation to international markets. Journal of International Consumer Marketing, 6 (3-4). pp. 101-121. ISSN 0896-1530 (doi:10.1300/J046v06n03_07)

1993

Curry, B., and Moutinho, L. (1993) Neural networks in marketing: modelling consumer responses to advertising stimuli. European Journal of Marketing, 27 (7). pp. 5-20. ISSN 0309-0566 (doi:10.1108/03090569310040325)

Curry, B., and Moutinho, L. (1993) Using advanced computing techniques in banking. International Journal of Bank Marketing, 11 (6). pp. 39-46. ISSN 0265-2323 (doi:10.1108/02652329310045756)

Meidan, A., and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley, Wokingham, UK. ISBN 9780201565058

Moutinho, L., Curry, B., and Davies, F. (1993) The COMSTRAT model: development of an expert system in strategic marketing. Journal of General Management, 19 (1). pp. 32-47. ISSN 0306-3070

Moutinho, L., Curry, B., and Davies, F. (1993) Comparative computer approaches to multi-outlet retail site location decisions. Service Industries Journal, 13 (4). pp. 201-220. ISSN 0264-2069 (doi:10.1080/02642069300000069)

1992

Curry, B., and Moutinho, L. (1992) Using computer simulations in management education. Management Education and Development, 23 (2). pp. 155-167. ISSN 0047-5688 (doi:10.1177/135050769202300212)

Curry, B., and Moutinho, L. (1992) Computer models for site location decisions. International Journal of Retail and Distribution Management, 20 (4). pp. 12-17. ISSN 0959-0552 (doi:10.1108/09590559210015540)

Curry, B., and Moutinho, L. (1992) Diseño de los aspectos medioambientales del turismo [Modelling the environmental aspects of tourism]. Papers de Turisme, 10 . pp. 7-22. ISSN 0214-8021

Curry, B., and Moutinho, L. (1992) Environmental issues in tourism management: computer modelling for judgemental decisions. International Journal of Service Industry Management, 3 (1). pp. 57-69. ISSN 0956-4233 (doi:10.1108/EUM0000000002811)

Curry, B., and Moutinho, L. (1992) Expert systems and marketing strategy: an application to site location decisions. Journal of Marketing Channels, 1 (1). pp. 23-37. ISSN 1046-669X (doi:10.1300/J049v01n01_03)

Curry, B., Moutinho, L., and Davies, F. (1992) Constructing a knowledge base for a marketing expert system. Marketing Intelligence and Planning, 10 (11). pp. 12-20. ISSN 0263-4503 (doi:10.1108/02634509210021555)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Canadian hoteliers and their attitudes towards environmental issues. Journal of Hospitality Management, 11 (3). pp. 225-237. ISSN 0278-4319 (doi:10.1016/0278-4319(92)90020-V)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Hotel industry and the environment. Journal of Applied Recreation Research, 17 (1). pp. 63-86. ISSN 0843-9117

Moutinho, L. (1992) Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs. Working Paper. Cardiff Business School, Cardiff, UK.

Moutinho, L. (1992) Customer satisfaction measurement: prolonged satisfaction with ATMs. International Journal of Bank Marketing, 10 (7). pp. 30-37. ISSN 0265-2323 (doi:10.1108/02652329210021131)

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? In: Fleischer-van Rooijen, C.A.M. (ed.) Spatial Implications of Tourism. GEO PERS, Groningen, Holland, pp. 127-136. ISBN 9789071971464

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? Papers de Turisme, 6 . pp. 5-20. ISSN 0214-8021

Moutinho, L. (1992) Tourism: The Near and Future: Future from 1990s to 2030s or from Sensavision TV to Skycycles. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1992) Tourism: the near and future: future from 1990s to 2030s or from sensavision TV to skycycles. Les Cahiers du Tourisme: Serie C, 175 . ISSN 0768-0279

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8 (2). 97 -114. ISSN 0748-4623 (doi:10.1300/J090v08n02_09)

Moutinho, L., and Curry, B. (1992) Site selection analysis in tourism. Les Cahiers du Tourisme: Serie C, 174 . ISSN 0768-0279

Moutinho, L., Curry, B., and Davies, F. (1992) Comparative Computer Approaches to Multi-Outlet Retail Site Locations Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., and Evans, M. (1992) Applied Marketing Research. Addison-Wesley, Wokingham, UK. ISBN 9780201565041

Moutinho, L., Evans, M., and McDonagh, P. (1992) The coastal hotel sector: performance and perception analysis. Built Environment, 18 (1). pp. 67-78. ISSN 0263-7960

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1992) The effects of environmentalism on the English, Scottish, Welsh and Irish hotel industries. Journal of Euromarketing, 1 (3). pp. 51-73. ISSN 1049-6483

Peattie, K., Goode, M., and Moutinho, L. (1992) Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities. Working Paper. Service Industries Management Research Unit (SIMRU).

Rita, P., and Moutinho, L. (1992) Allocating a promotional budget. International Journal of Contemporary Hospitality Management, 4 (3). pp. 3-8. ISSN 0959-6119 (doi:10.1108/09596119210014192)

1991

Curry, B., and Moutinho, L. (1991) Environmental Issues in Tourism Management: Computer Modelling for Judgemental Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Curry, B., and Moutinho, L. (1991) Expert systems for site location decisions. Logistics Information Management, 4 (4). pp. 19-27. ISSN 0957-6053 (doi:10.1108/EUM0000000002886)

Curry, B., and Moutinho, L. (1991) A computer modelling approach to analysing competitive reaction. Irish Marketing Review, 5 (3). pp. 55-64. ISSN 0790-7362

Deng, S., Moutinho, L., and Meidan, A. (1991) Bank branch managers in a marketing era: their roles and functions in a marketing era. International Journal of Bank Marketing, 9 (3). pp. 32-38. ISSN 0265-2323 (doi:10.1108/02652329110143704)

Deng, S., Ryan, C., and Moutinho, L. (1991) The Canadian hotel industry: an uncertain future. Journal of Applied Recreation Research, 16 (2). pp. 133-148. ISSN 0843-9117

Evans, M., McDonagh, P., and Moutinho, L. (1991) The development of the Portuguese hotel industry: contributory factors. International Journal of Contemporary Hospitality Management, 3 (2). pp. 10-13. ISSN 0959-6119 (doi:10.1108/09596119110137197)

Moutinho, L. (1991) 1992 - a before and after checklist for marketers. Marketing e Publicidade, 44 . pp. 17-20. ISSN 0871-4932

Moutinho, L. (1991) Case - marketing investments. Marketing e Publicidade, 44 . pp. 11-13. ISSN 0871-4932

Moutinho, L. (1991) Case - resource allocation using sales response functions. Marketing e Publicidade, 46&47 (8&24). ISSN 0871-4932

Moutinho, L. (1991) Case - sales force evaluation. Marketing e Publicidade, 43 . pp. 12-13. ISSN 0871-4932

Moutinho, L. (1991) Problems in Marketing: Analysis and Applications. Paul Chapman, London, UK. ISBN 9781853961113

Moutinho, L. (1991) The Use of the Analytical Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The Case of Professional Service Companies. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1991) A methodology for guiding the corporate decision cycle. Business and Economics Review, 6 . pp. 29-36.

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1991) The Effects of Environmentalism on the English, Scottish, Welsh and Irish Hotel Industries. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 42 . pp. 28-32. ISSN 0871-4932

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 43 . pp. 14-18. ISSN 0871-4932

Moutinho, L., and Paton, R. (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11 (1). pp. 1-10. ISSN 0264-2069 (doi:10.1080/02642069100000001)

Moutinho, L., and Trimble, J. (1991) A probability of revisitation model: the case of winter visits to the Grand Canyon. Service Industries Journal, 11 (4). pp. 439-457. ISSN 0264-2069 (doi:10.1080/02642069100000068)

1990

Teare, R., Moutinho, L. and Morgan, N., (Eds.) (1990) Managing and Marketing Services in the 1990s. Cassell Educational Ltd, London, UK. ISBN 9780304318162

Brownlie, D.T., and Moutinho, L. (1990) Competitive analysis in strategic marketing: specious or substantive? Irish Marketing Review, 5 (1). pp. 39-49. ISSN 0790-7362

Moutinho, L. (1990) Case - experience curve: strategic implications. Marketing e Publicidade, 41 . pp. 27-29. ISSN 0871-4932

Moutinho, L. (1990) Case - marketing research and MIS. Marketing e Publicidade, 39 . pp. 78-80. ISSN 0871-4932

Moutinho, L. (1990) Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS. Marketing e Publicidade, 40 . pp. 34-37. ISSN 0871-4932

Moutinho, L. (1990) Case - the combined commercial experience of PIMS. Marketing e Publicidade, 42 . pp. 21-24. ISSN 0871-4932

Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37 . pp. 66-75. ISSN 0871-4932

Moutinho, L. (1990) Skew loss functions and required accuracy levels in probability forecasting for tourism. In: Teare, R., Moutinho, L. and Morgan, N. (eds.) Managing and Marketing Services into the 1990s. Cassell Educational Ltd, London, UK, pp. 201-208. ISBN 9780304318162

Moutinho, L. (1990) Strategies for tourism destination development: an exploratory investigation of the role of small businesses. In: Ashworth, G.J. and Goodall, B. (eds.) Marketing Tourism Places. Routlege, London, UK, pp. 104-122. ISBN 9780415038102

Moutinho, L. (1990) Tourism destination development: how environmental impact analysis can lead to demarketing. Welsh Economic Review, 3 (1). pp. 90-95. ISSN 0965-2450

Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz, Paris, France. ISBN 9782247011964

Moutinho, L. (1990) The tourism paradox. Dirhotel, 7 (28). pp. 10-12.

Moutinho, L., and Evans, M. (1990) Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction. Marketing e Publicidade, 39 . pp. 69-77. ISSN 0871-4932

Moutinho, L., and Jabr, M.H. (1990) Perspectives on the role of marketing in Islamic banking. Journal of International Consumer Marketing, 2 (3). pp. 29-47. ISSN 0896-1530 (doi:10.1300/J046v02n03_03)

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 40 . pp. 26-32. ISSN 0871-4932

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 41 . pp. 21-27. ISSN 0871-4932

1989

Brownlie, D., and Moutinho, L. (1989) Managing the competition: strategic insights and implications. European Management Journal, 7 (3). pp. 332-340. ISSN 0263-2373 (doi:10.1016/0263-2373(89)90128-X)

Witt, S.F. and Moutinho, L., (Eds.) (1989) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Advertising. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Cases in Marketing Management. Addison-Wesley, Wokingham, UK. ISBN 9780201175707

Moutinho, L. (1989) Customer behaviour. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Hotel marketing budgeting. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Hotel marketing strategies for 1992: uniqueness or me-tooism? Built Environment, 15 (2). pp. 138-145. ISSN 0263-7960

Moutinho, L. (1989) Market opportunity analysis. Marketing e Publicidade, 32 . pp. 50-51. ISSN 0871-4932

Moutinho, L. (1989) Marketing of tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) New product development in tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Segmentation. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Tourism marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Tourism positioning strategies. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L., and Brownlie, D.T. (1989) Customer satisfaction with bank services: a multidimensional space analysis. International Journal of Bank Marketing, 7 (5). pp. 23-27. ISSN 0265-2323 (doi:10.1108/02652328910131926)

Moutinho, L., and Meidan, A. (1989) Bank customers' perceptions, innovations and new technology. International Journal of Bank Marketing, 7 (2). pp. 22-27. ISSN 0265-2323 (doi:10.1108/EUM0000000001455)

Moutinho, L., and Nisel, R. (1989) Deceptive advertising and complaint behaviour: selected findings on consumer perception and overt behavioural intention. International Journal of Advertising, 8 (3). pp. 275-289. ISSN 0265-0487

Moutinho, L.A. (1989) Goal-setting process and typologies: the case of professional services. Journal of Professional Services Marketing, 4 (2). pp. 83-100. ISSN 0748-4623 (doi:10.1300/J090v04n02_07)

1988

Moutinho, L. (1988) Amusement park visitor behaviour: Scottish attitudes. Tourism Management, 9 (4). pp. 291-300. ISSN 0261-5177 (doi:10.1016/0261-5177(88)90003-9)

Moutinho, L. (1988) Amusement Park Visitor Behaviour: An Attitudinal Research of the Scots. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1988) Is your company planning gains in market share? European Management Journal, 6 (3). pp. 209-215. ISSN 0263-2373 (doi:10.1016/S0263-2373(98)90005-6)

Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13 (2). pp. 10-14. ISSN 0307-7667

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 28 (3). pp. 9-12. ISSN 0871-4932

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 29 (3). pp. 37-42. ISSN 0871-4932

Moutinho, L., and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13 (4). pp. 5-13. ISSN 0307-7667

Moutinho, L., and Paton, R. (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

1987

Moutinho, L. (1987) Generic products for retailers in a mature market. Marketing Intelligence and Planning, 5 (4). pp. 9-22. ISSN 0263-4503 (doi:10.1108/eb045755)

Moutinho, L. (1987) Portfolio analysis: a competitive management approach. Management Bibliographies and Reviews, 13 (4). pp. 5-33. ISSN 0309-0582

Moutinho, L. (1987) Role of budgeting in planning, implementing, and monitoring hotel marketing strategies. International Journal of Hospitality Management, 6 (1). pp. 15-22. ISSN 0278-4319 (doi:10.1016/0278-4319(87)90005-3)

Moutinho, L. (1987) STRATLOGIC: A Competitive Management Approach. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L., von Zugbach, R., and Paton, R. (1987) Management studies for all. Business Education, 8 (2). pp. 32-45. ISSN 0144-2813

1986

Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing, Washington, D.C., USA, pp. 971-980. ISBN 9780933833036

Moutinho, L. (1986) Tourism marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing, Washington, D.C., USA. ISBN 9780933833036

1984

Moutinho, L. (1984) Some thoughts on state tourism development. Arizona Business and Economic Review, 10 (3). pp. 3-5.

Moutinho, L. (1984) A Vacation Tourist Behaviour Model. Working Paper. Northern Arizona University, Flagstaff, AZ, USA.

Moutinho, L. (1984) Vacation tourist decision process. Quarterly Review of Marketing, 9 (3). pp. 8-17. ISSN 0307-7667

1983

Moutinho, L. (1983) Grand Canyon... can strategic marketing really help one of the seven wonders? Arizona Business and Economic Review, 10 (1). pp. 4-7.

Moutinho, L. (1983) Information processing theory in tourism. IAC Informativo, 11 . pp. 3-4.

1981

Moutinho, L. (1981) The manager and the society... or the impact of the society on the manager. Expresso, 435 . pp. 22-23. ISSN 0870-1970

This list was generated on Thu Jul 24 11:22:50 2014 BST.
Number of items: 299.

Article

Phillips, Paul, and Moutinho, Luiz (2014) Critical review of strategic planning research in hospitality and tourism. Annals of Tourism Research, 48 . pp. 96-120. ISSN 0160-7383 (doi:10.1016/j.annals.2014.05.013)

Li, Zhi-fei, Deng, Shengliang, and Moutinho, Luiz (2014) The impact of experience activities on tourist impulse buying: an empirical study in China. Asia Pacific Journal of Tourism Research . ISSN 1094-1665 (doi:10.1080/10941665.2013.877043) (Early Online Publication)

Moutinho, L., and Haryanto, J. (2014) Product longevity: exploring the success factors in the children's market. International Journal of Market Research . ISSN 1470-7853 (In Press)

Moutinho, L., Albayrak, T., and Caber, M. (2012) How far does overall service quality of a destination affect customers' post-purchase behaviours? International Journal of Tourism Research, 14 (4). pp. 307-322. ISSN 1099-2340 (doi:10.1002/jtr.856)

Moutinho, L., Santos, J.P., Seixas, D., and Sofia, B. (2012) Neural correlates of the emotional and symbolic content of brands: a neuroimaging study. Journal of Customer Behaviour, 11 (1). pp. 69-93. ISSN 1475-3928 (doi:10.1362/147539212X13286273975319)

Huarng, K.-H., Yu, T.H.-K., Moutinho, L., and Wang, Y.-C. (2012) Forecasting tourism demand by fuzzy time series models. International Journal of Culture, Tourism and Hospitality, 6 (4). pp. 377-388. ISSN 1750-6182

Moutinho, L., Santos, J.P., Seixas, D., and Brandao, S. (2012) Neuroscience in branding: a functional magnetic resonance imaging study on brands implicit and explicit impressions. Journal of Brand Management, 19 . pp. 735-757. ISSN 1350-231X (doi:10.1057/bm.2012.32)

Moutinho, L., Albayrak, T., Caber, M., and Herstein, R. (2011) The influence of skepticism on green purchase behaviour. International of Business and Social Sciences, 2 (13). pp. 189-197. ISSN 2219-1933

Bian, X, and Moutinho, Luiz (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects. European Journal of Marketing, 45 (1/2). pp. 191-216. ISSN 0309-0566 (doi:10.1108/03090561111095658 )

Bian, X., and Moutinho, L. (2011) Counterfeit and branded products - Effects of counterfeit ownership. Journal of Product and Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421 (doi:10.1108/10610421111157900 )

El-Manstrly, D., Paton, R., Veloutsou, C., and Moutinho, L. (2011) An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16 (2). pp. 101-110. ISSN 1363-0539 (doi:10.1057/fsm.2011.9)

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2011) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. Frontiers in Neuroscience, 5 (77). ISSN 1662-4548 (doi:10.3389/fnins.2011.00077)

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS. European Journal of Marketing, 44 (1/2). pp. 267-290. ISSN 0309-0566 (doi:10.1108/03090561011008709)

Moutinho, L., and Bian, X. (2009) An Investigation of Determinants of Counterfeit Purchase Consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963 (doi:10.1016/j.jbusres.2008.05.012)

Veloutsou, C., and Moutinho, L. (2009) Brand relationships through brand reputation and brand tribalism. Journal of Business Research, 62 (3). pp. 314-322. ISSN 1309-0712 (doi:10.1016/j.jbusres.2008.05.010)

Moutinho, L, and Bian, X (2009) The Role of Brand Image, Product Involvement, and Knowledge in Explaining Consumer Purchase Behaviour of Counterfeit: Direct and Indirect Effects. European Journal of Marketing, 3 (5).

Moutinho, L. (2009) Reconstructing the marketing function. DOM .

Silva, M., Moutinho, L., Coelho, A., and Marques, A. (2009) Market orientation and performance: modelling a neural network. European Journal of Marketing, 43 (3-4). pp. 421-437. ISSN 0309-0566 (doi:10.1108/03090560910935505)

Dionisio, P., Leal, C., and Moutinho, L. (2008) Fandom affiliation and tribal behaviour: a sports marketing application. Qualitative Market Research, 11 (1). pp. 17-39. ISSN 1352-2752 (doi:10.1108/13522750810845531)

Moutinho, L, Chien, CS, Wang, W, Cheng, Y, Pao, TL, Chen, Y, and Yeh, J (2008) Applying Recognition of Emotions in Speech to Extend the impact of Brand Slogan Research. AIMS International Journal of Management, 8 .

Moutinho, L, Dionisio, P, and Leal, C (2008) A phenomenological research study on sports fandom in Portugal: a comparative study in surfing and football. Journal of Euromarketing, 17 (314). pp. 233-253. (doi:10.1080/10496480802640353)

Moutinho, L, Huarng, K, Yu, T, and Chen, C (2008) Modelling and forecasting tourism demand: the case on flows from Mainland China to Taiwan. Service Business: An International Journal, 2 (3). pp. 219-232. (doi:10.1007/s11628-008-0037-3)

Moutinho, L, and Sylvestre, C (2008) Leveraging An Association: An Inquiry on How Companies are Promoting and Supporting their Sponsorships of Cultural Organisations. Journal of Promotion Management, 13 (3/4). pp. 281-303.

Huarng, K., Moutinho, L., and Yu, T. (2007) An advanced approach to forecasting tourism demand in Taiwan. Journal of Travel and Tourism Marketing, 21 (4). pp. 15-24. ISSN 1054-8408 (doi:10.1300/J073v21n04_03)

Moutinho, L., and Rita, P. (2007) Journal of travel & tourism marketing [editorial]. Journal of Travel and Tourism Marketing, 21 (4). pp. 1-2. ISSN 1054-8408 (doi:10.1300/J073v21n04_01)

Moutinho, L., Chien, C.S., Wang, W., Cheng, Y., Pao, T.L., Chen, Y., and Yeh, J. (2007) Applying recognition of emotions in speech to extend the impact of brand slogan research. Portuguese Journal of Management Studies, 12 (2). pp. 115-132. ISSN 1647-2225

Moutinho, L., Dionisio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing applicaiton. Marketing Intelligence and Planning, 25 (7). pp. 668-690. ISSN 0263-4503 (doi:10.1108/02634500710834160)

Moutinho, L., Dionísio, P., and Leal, C. (2007) Surf tribal behaviour: a sports marketing application. Marketing Intelligence and Planning, 25 (7). pp. 668-690. ISSN 0263-4503 (doi:10.1108/02634500710834160)

Moutinho, L., and Hutcheson, G.D. (2007) Store choice and patronage: a predictive modelling approach. International Journal of Business Innovation and Research, 1 (3). pp. 233-252. ISSN 1751-0252 (doi:10.1504/IJBIR.2007.012109)

Moutinho, L., and Southern, G. (2007) Marketing by the Slice. EXAME, 281 . pp. 74-78. ISSN 0102-2881

Moutinho, L., Rita, P., and Li, S. (2006) Strategic diagnostics and management decision-making: a hybrid knowledge-based approach. Intelligent Systems in Accounting, Finance and Management, 14 (3). pp. 129-155. ISSN 1550-1949 (doi:10.1002/isaf.281)

Moutinho, L., and Hutcheson, G.D. (2006) Store patronage: the utility of a multi-method, multi-nomial logistic regression model for predicting store choice. Portuguese Journal of Management Studies, 12 (1). pp. 5-25. ISSN 1647-2225

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining customer satisfaction from mobile phones: a neural network approach. Journal of Marketing Management, 21 (7-8). pp. 755-778. ISSN 0267-257X (doi:10.1362/026725705774538381)

Moutinho, L., Davies, F., and Hutcheson, G. (2005) Constructing a knowledge-based system to aid scenario-based strategic planning: an application to the European airline industry. Intelligent Systems in Accounting, Finance and Management, 13 (2). pp. 61-79. ISSN 1550-1949 (doi:10.1002/isaf.257)

Beynon, M., Goode , M.M.H., Moutinho, L.A., and Snee, H.R. (2005) Modelling satisfaction with automated banking channels: using variable precision rough set theory. Services Marketing Quarterly, 26 (4). pp. 77-94. ISSN 1533-2969 (doi:10.1300/J396v26n04_05)

Goode, M.M.H., Davies, F., Moutinho, L., and Jamal, A. (2005) Determining consumer satisfaction from mobile phones: A neural network approach. Journal of Marketing Management, 21 (7-8). pp. 755-778. ISSN 0267-257X (doi:10.1362/026725705774538381)

Moutinho, L. (2005) Pan-company marketing. Marketingas [Lithuania], 9 . pp. 37-40.

Veloutsou, C., Gilbert, G.R., Moutinho, L., and Goode, M.M.H. (2005) Measuring transaction-specific satisfaction in services: are the measures transferable across cultures? European Journal of Marketing, 39 (5/6). pp. 606-628. ISSN 0309-0566 (doi:10.1108/03090560510590737)

Gilbert, G.R., Veloutsou, C., Goode, M.M.H., and Moutinho, L. (2004) Measuring customer satisfaction in the fast food industry: a cross national approach. Journal of Services Marketing, 18 (5). pp. 371-383. ISSN 0887-6045 (doi:10.1108/08876040410548294)

Moutinho, L., Veloutsou, C., and Gioulistanis, E. (2004) Own labels choice criteria and perceived characteristics in Greece and Scotland: Factors influencing the willingness to buy. Journal of Product and Brand Management, 13 (4). pp. 228-241. ISSN 1061-0421 (doi:10.1108/10610420410546943 )

Cardoso, M.G.M.S., and Moutinho, L. (2003) A logical type discriminant model for profiling a segment structure. Journal of Targeting, Measurement and Analysis for Marketing, 12 (2). pp. 27-41. ISSN 0967-3237 (doi:10.1057/palgrave.jt.5740096)

Moutinho, L., and Mazanec, J. (2003) Special issue on model building in retailing and consumer services. Journal of Retailing and Consumer Services, 10 (3). pp. 121-122. ISSN 0969-6989 (doi:10.1016/S0969-6989(03)00002-X)

Mitchell, V.W., Moutinho, L., and Lewis, B.R. (2003) Risk reduction in purchasing organisational professional services. Service Industries Journal, 23 (5). pp. 1-19. ISSN 0264-2069 (doi:10.1080/02642060308565621 )

Phillips, P., Davies, F., and Moutinho, L. (2003) Assessing the impact of market-focused and price-based strategies on performance: A neural network typology. Journal of Market-Focused Management, 5 (3). pp. 219-238. ISSN 1382-3019 (doi:10.1023/A:1022942806776)

Phillips, P., Moutinho, L., Curry, B., Davies, F., and Evans, M. (2003) The Kohonen self-organising map as an alternative to cluster analysis: An application to direct marketing. International Journal of Marketing Research, 45 (2). pp. 121-191. ISSN 1470-7853

Snee, H.R., Moutinho, L., Chien, C.S., Jozsal, L., and Goode, M.M.H. (2003) Modeling consumer views of automated banking channels: a cross-country LISREL comparison. Services Marketing Quarterly, 24 (4). pp. 17-33. ISSN 1533-2969 (doi:10.1300/J396v24n04_02 )

Moutinho, L. (2002) Managing high-equity brands: the case of a country as tourism destination. Informar Portugal . ISSN 1645-2216

Moutinho, L., Davies, F., and Hutcheson, G. (2002) Exploring key neo-marketing directions through the use of an academic "think tank": a methodological framework. European Journal of Marketing, 36 (4). pp. 417-432. ISSN 0309-0566 (doi:10.1108/03090560210417246)

Moutinho, L., Davies, F., and Veloutsou, C. (2002) Futurecast in marketing: findings from an academic think tank. European Journal of Marketing, 36 (4). pp. 415-416. ISSN 0309-0566

Moutinho, L., and Phillips, P. (2002) The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis. International Journal of Bank Marketing, 20 (3). pp. 102-110. ISSN 0265-2323 (doi:10.1108/02652320210424188)

Moutinho, L.A., Davies, F.M., Goode, M.M.H., and Ogbonna, E. (2001) Critical factors in consumer supermarket shopping behaviour: a neural network approach. Journal of Consumer Behaviour, 1 (1). pp. 35-49. ISSN 1472-0817 (doi:10.1002/cb.52)

Moutinho, L., Curry, B., Davies, F., Phillips, P., and Evans, M. (2001) The Kohonen self-organizing map: an application to the study of strategic groups in the UK hotel industry. Expert Systems, 18 (1). pp. 19-31. ISSN 0266-4720 (doi:10.1111/1468-0394.00152)

Moutinho, L. (2001) Interactive effects of strategic planning and strategic marketing planning on performance: a neural networks analysis. Portuguese Marketing Review, 5 (10). pp. 53-62.

Moutinho, L., Goode, M.M.H., Snee, H., and Jozsa, L. (2001) Modelling Satisfaction with ATMs: A Cross-Country Comparison. Journal of Financial Services Marketing, 5 (3). pp. 238-245. ISSN 1363-0539 (doi:10.1057/palgrave.fsm.4770022)

Moutinho, L., Phillips, P.A., and Davies, F.M. (2001) The interactive effects of strategic marketing, planning and performance: a neural network analysis. Journal of Marketing Management, 17 (1-2). pp. 159-182. ISSN 0267-257X (doi:10.1362/0267257012571438)

Phillips, P.A., and Moutinho, L. (2000) The strategic planning index: a tool for measuring strategic planning effectiveness. Journal of Travel Research, 38 (4). pp. 369-379. ISSN 0047-2875 (doi:10.1177/004728750003800405)

Chien, C.S., and Moutinho, L. (2000) The external contingency and internal characteristics of relationship marketing. Journal of Marketing Management, 16 (6). pp. 583-595. ISSN 0267-257X (doi:10.1362/026725700785045895)

Deng, S., Lawson, R., and Moutinho, L. (2000) Travel agents’ attitudes towards automation and the delivery of service. Asia Pacific Journal of Marketing and Logistics, 12 (4). pp. 60-72. ISSN 1355-5855 (doi:10.1108/13555850010764677)

Moutinho, L. (2000) The neo-marketing. Marketeer, 3 . pp. 41-53.

Moutinho, L. (2000) The use of genetic algorithms to solve optimisation problems in tourism marketing. Portuguese Marketing Review, 4 (9). pp. 9-17.

Moutinho, L., and Hutcheson, G.D. (2000) Modelling store patronage using comparative structural equation models. Journal of Targeting, Measurement and Analysis for Marketing, 8 (3). pp. 259-275. ISSN 0967-3237

Moutinho, L., and Smith, A. (2000) Modelling bank customer satisfaction through mediation of attitudes towards human and automated banking. International Journal of Bank Marketing, 18 (3). pp. 124-134. ISSN 0265-2323 (doi:10.1108/02652320010339699)

Snee, H.R., Goode, M.M.H., and Moutinho, L.A. (2000) Predicting customer satisfaction from ATMs: a cross country study. Journal of Professional Services Marketing, 20 (2). pp. 133-149. ISSN 0748-4623 (doi:10.1300/J090v20n02_10)

Moutinho, L., Davies, F., Goode, M., and Mazanec, J. (1999) Lisrel and neural network modelling: two comparison studies. Journal of Retailing and Consumer Services, 6 (4). pp. 249-261. ISSN 0969-6989 (doi:10.1016/S0969-6989(98)00009-5)

Moutinho, L., Mitchell, V., Davies, F., and Vassos, V. (1999) Using neural networks to understand service risk in the holiday product. Journal of Business Research, 46 (2). pp. 167-180. ISSN 0148-2963

Moutinho, L. (1999) Consumer satisfaction with banking services: a multidimensional scaling analysis. Portuguese Marketing Review, 3 (7). pp. 19-26.

Moutinho, L. (1999) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Portuguese Marketing Review, 3 (8). pp. 9-18.

Moutinho, L., and Phillips, P.A. (1999) Measuring strategic planning effectiveness in hotels. International Journal of Contemporary Hospitality Management, 11 (7). pp. 349-358. ISSN 0959-6119 (doi:10.1108/09596119910293259)

Phillips, P., Davies, F., and Moutinho, L. (1999) The interactive effects of strategic planning on hotel performance: a neural network analysis. Management Decision, 37 (3). pp. 279-288. ISSN 0025-1747 (doi:10.1108/00251749910264514)

Moutinho, Luiz, Hurley, Stephen, and Witt, Stephen (1998) Genetic Algorithms Search for Tourism Marketing Optimisation Problems. Annals of Tourism Research, 25 (2). pp. 498-514. ISSN 0160-7383 (doi:10.1016/S0160-7383(97)00099-6)

Moutinho, L. (1998) Enhancing the measurement of brand value with scanner data. Portuguese Management Review, 2 . pp. 5-13.

Moutinho, L. (1998) Modelling consumer satisfaction with bank services through mediation of attitudes towards human and automated banking. Portuguese Marketing Review, 2 (6). pp. 19-29.

Moutinho, L. (1998) Moulding the future. Marketeer, 3 (20). pp. 70-72.

Moutinho, L., and Harley, S. (1998) BRANDVAL: a computational model for enhancing the measurement of brand value with scanner data. Journal of Targeting, Measurement and Analysis for Marketing, 7 (1). pp. 46-58. ISSN 0967-3237

Moutinho, L., and Hurley, S. (1998) Solving marketing optimisation problems using tabu search. Journal of Targeting, Measurement and Analysis for Marketing, 6 (3). pp. 257-273. ISSN 0967-3237

Moutinho, L., and Hutcheson, G. (1998) Measuring preferred store satisfaction using consumer choice criteria as a mediating factor. Journal of Marketing Management, 14 (7). pp. 705-720. ISSN 0267-257X (doi:10.1362/026725798784867590)

Moutinho, L., Peel, J., and Goode, M.M.H. (1998) Estimating consumer satisfaction: OLS versus ordered probability models. International Journal of Commerce and Management, 8 (2). pp. 75-93. ISSN 1056-9219 (doi:10.1108/eb047369)

Moutinho, L., and Phillips, P.A. (1998) The Marketing Planning Index: Its Use and Application in the Hospitality Sector. Journal of Hospitality and Leisure Marketing, 5 (2-3). pp. 5-26. ISSN 1936-8623 (doi:10.1300/J150v05n02_02)

Moutinho, L., and Phillips, P.A. (1998) The marketing planning index: a tool for measuring strategic marketing effectiveness. Journal of Travel and Tourism Marketing, 7 (3). pp. 41-60. ISSN 1054-8408 (doi:10.1300/J073v07n03_03)

Moutinho, L., Phillips, P.A., and Davies, F. (1998) The interactive effects of strategic planning and strategic marketing planning on hotel performance: a neural network analysis. Portuguese Journal of Management Sciences, 17 (1-2). pp. 23-30. ISSN 0872-5284

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., Williams, R., Tran-Cong, C., and Cox, S. (1998) A knowledge based systems to predict consumer purchase behaviour. New Directions in Marketing and Management, 1 .

Moutinho, L., and Chien, C. (1997) A framework of networking efforts: the missing part of the relationship marketing. Journal of Targeting, Measurement and Analysis for Marketing, 6 (1). pp. 33-47. ISSN 0967-3237

Moutinho, L., Davies, F., Deng, S., Peris, S.M., and Bigne, E. (1997) The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain. International Journal of Bank Marketing, 15 (3). pp. 99-105. ISSN 0265-2323 (doi:10.1108/02652329710166019)

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 1. Journal of Targeting, Measurement and Analysis for Marketing, 5 (3). pp. 221-231. ISSN 0967-3237

Moutinho, L., and Hurley, S. (1997) A simulated annealing algorithm for sales territory alignment - part 2. Journal of Targeting, Measurement and Analysis for Marketing, 5 (4). pp. 319-326. ISSN 0967-3237

Moutinho, L., and Phillips, P. (1997) Measuring strategic planning effectiveness. Strategy, 15 (6). ISSN 1187-4309

Naser, K., and Moutinho, L. (1997) Strategic marketing management: the case of Islamic banks. International Journal of Bank Marketing, 15 (6). pp. 187-203. ISSN 0265-2323 (doi:10.1108/02652329710184424)

Hurley, S., and Moutinho, L. (1996) Approximate algorithms for marketing management problems. Journal of Retailing and Consumer Services, 3 (3). pp. 145-154. ISSN 0969-6989 (doi:10.1016/0969-6989(95)00067-4)

Moutinho, L., Davies, F., and Curry, B. (1996) The impact of gender on car buyer satisfaction and loyalty: a neural network analysis. Journal of Retailing and Consumer Services, 3 (3). pp. 135-144. ISSN 0969-6989 (doi:10.1016/0969-6989(95)00064-X)

Davies, F., Moutinho, L., and Curry, B. (1996) ATM user attitudes: a neural network analysis. Marketing Intelligence and Planning, 14 (2). pp. 26-32. ISSN 0263-4503 (doi:10.1108/02634509610110778)

Davies, F., Moutinho, L., and Curry, B. (1996) ATMs: linking customer perceptions and behaviour: a neural network approach. Journal of Database Marketing, 3 (4). pp. 341-352. ISSN 1350-2328

Goode, M., and Moutinho, L. (1996) The effects of consumers age on overall satisfaction: an application to financial services. Journal of Professional Services Marketing, 13 (2). pp. 93-112. ISSN 0748-4623 (doi:10.1300/J090v13n02_07)

Goode, M.M.H., Moutinho, L.A., and Chien, C. (1996) Structural equation modelling of overall satisfaction and full use of services for ATMs. International Journal of Bank Marketing, 14 (7). pp. 4-11. ISSN 0265-2323 (doi:10.1108/02652329610151331)

Moutinho, L. (1996) The marketing of the next century. EXAME Executive Digest, 2 (24). pp. 136-138.

Moutinho, L., and Witt, S.F. (1995) Forecasting the tourism environment using a consensus approach. Journal of Travel Research, 33 (4). pp. 46-50. ISSN 0047-2875 (doi:10.1177/004728759503300407)

Curry, B., and Moutinho, L. (1995) Neural networks in marketing: a model of consumer responses to advertising stimuli. Portuguese Marketing Review, 1 (1). pp. 23-32.

Davies, F., Moutinho, L., and Curry, B. (1995) Construction and testing of a knowledge-based system in retail bank marketing. International Journal of Bank Marketing, 13 (2). pp. 4-14. ISSN 0265-2323 (doi:10.1108/02652329510078613)

Goode, M., and Moutinho, L. (1995) The effects of free banking on overall satisfaction: the use of automated teller machines. International Journal of Bank Marketing, 13 (4). pp. 33-40. ISSN 0265-2323 (doi:10.1108/02652329510082942)

Hurley, S., Moutinho, L., and Stephens, N.M. (1995) Solving marketing optimization problems using genetic algorithms. European Journal of Marketing, 29 (4). pp. 39-56. ISSN 0309-0566 (doi:10.1108/03090569510086648)

Moutinho, L., and Brownlie, D. (1995) Stratlogics: towards an expert systems approach to the analysis of competitive positioning. Journal of Strategic Marketing, 3 (4). pp. 245-256. ISSN 0965-254X (doi:10.1080/09652549500000015)

Moutinho, L., Curry, B., and Davies, F. (1995) Bankstrat: a strategic marketing expert system for retail banking. Journal of Strategic Marketing, 3 (1). pp. 61-75. ISSN 0965-254X (doi:10.1080/09652549500000004)

Moutinho, L., and Goode, M. (1995) Gender effects to the foundation of overall product satisfaction: a multivariate approach. Journal of International Consumer Marketing, 8 (1). pp. 71-92. ISSN 0896-1530 (doi:10.1300/J046v08n01_05)

Moutinho, L., McDonagh, P., Peris, S.M., and Bigne, E. (1995) The future development of the hotel sector: an international comparison. International Journal of Contemporary Hospitality Management, 7 (4). pp. 10-15. ISSN 0959-6119 (doi:10.1108/09596119510083210)

Curry, B., and Moutinho, L. (1994) Intelligent computer models for marketing decisions. Management Decision, 32 (4). pp. 30-35. ISSN 0025-1747 (doi:10.1108/00251749410058653)

Moutinho, L., and Brownlie, D. (1994) The stratlogic approach to the analysis of competitive position. Marketing Intelligence and Planning, 12 (4). pp. 15-21. ISSN 0263-4503 (doi:10.1108/02634509410060703)

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMS: An application of neural networks. Journal of Marketing Management, 10 (1-3). pp. 191-206. ISSN 0267-257X (doi:10.1080/0267257X.1994.9964268)

Moutinho, L., and Curry, B. (1994) Modelling site location decisions in tourism. Journal of Travel and Tourism Marketing, 3 (2). pp. 35-57. ISSN 1054-8408 (doi:10.1300/J073v03n02_03)

Moutinho, L., and Witt, S.F. (1994) Application of cross-impact analysis in tourism: a case study of the Azores. Journal of Travel and Tourism Marketing, 3 (1). pp. 83-96. ISSN 1054-8408 (doi:10.1300/J073v03n01_05)

Rita, P., and Moutinho, L. (1994) An expert system for national tourist offices. Annals of Tourism Research, 21 (1). pp. 143-145. ISSN 0160-7383 (doi:10.1016/0160-7383(94)90010-8)

Rita, P., and Moutinho, L. (1994) An expert system for promotion budget allocation to international markets. Journal of International Consumer Marketing, 6 (3-4). pp. 101-121. ISSN 0896-1530 (doi:10.1300/J046v06n03_07)

Curry, B., and Moutinho, L. (1993) Neural networks in marketing: modelling consumer responses to advertising stimuli. European Journal of Marketing, 27 (7). pp. 5-20. ISSN 0309-0566 (doi:10.1108/03090569310040325)

Curry, B., and Moutinho, L. (1993) Using advanced computing techniques in banking. International Journal of Bank Marketing, 11 (6). pp. 39-46. ISSN 0265-2323 (doi:10.1108/02652329310045756)

Moutinho, L., Curry, B., and Davies, F. (1993) The COMSTRAT model: development of an expert system in strategic marketing. Journal of General Management, 19 (1). pp. 32-47. ISSN 0306-3070

Moutinho, L., Curry, B., and Davies, F. (1993) Comparative computer approaches to multi-outlet retail site location decisions. Service Industries Journal, 13 (4). pp. 201-220. ISSN 0264-2069 (doi:10.1080/02642069300000069)

Curry, B., and Moutinho, L. (1992) Using computer simulations in management education. Management Education and Development, 23 (2). pp. 155-167. ISSN 0047-5688 (doi:10.1177/135050769202300212)

Curry, B., and Moutinho, L. (1992) Computer models for site location decisions. International Journal of Retail and Distribution Management, 20 (4). pp. 12-17. ISSN 0959-0552 (doi:10.1108/09590559210015540)

Curry, B., and Moutinho, L. (1992) Diseño de los aspectos medioambientales del turismo [Modelling the environmental aspects of tourism]. Papers de Turisme, 10 . pp. 7-22. ISSN 0214-8021

Curry, B., and Moutinho, L. (1992) Environmental issues in tourism management: computer modelling for judgemental decisions. International Journal of Service Industry Management, 3 (1). pp. 57-69. ISSN 0956-4233 (doi:10.1108/EUM0000000002811)

Curry, B., and Moutinho, L. (1992) Expert systems and marketing strategy: an application to site location decisions. Journal of Marketing Channels, 1 (1). pp. 23-37. ISSN 1046-669X (doi:10.1300/J049v01n01_03)

Curry, B., Moutinho, L., and Davies, F. (1992) Constructing a knowledge base for a marketing expert system. Marketing Intelligence and Planning, 10 (11). pp. 12-20. ISSN 0263-4503 (doi:10.1108/02634509210021555)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Canadian hoteliers and their attitudes towards environmental issues. Journal of Hospitality Management, 11 (3). pp. 225-237. ISSN 0278-4319 (doi:10.1016/0278-4319(92)90020-V)

Deng, S.L., Ryan, C., and Moutinho, L. (1992) Hotel industry and the environment. Journal of Applied Recreation Research, 17 (1). pp. 63-86. ISSN 0843-9117

Moutinho, L. (1992) Customer satisfaction measurement: prolonged satisfaction with ATMs. International Journal of Bank Marketing, 10 (7). pp. 30-37. ISSN 0265-2323 (doi:10.1108/02652329210021131)

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? Papers de Turisme, 6 . pp. 5-20. ISSN 0214-8021

Moutinho, L. (1992) Tourism: the near and future: future from 1990s to 2030s or from sensavision TV to skycycles. Les Cahiers du Tourisme: Serie C, 175 . ISSN 0768-0279

Moutinho, L. (1992) The use of analytical hierarchy process (AHP) in goal setting and goal assessment: the case of professional services companies. Journal of Professional Services Marketing, 8 (2). 97 -114. ISSN 0748-4623 (doi:10.1300/J090v08n02_09)

Moutinho, L., and Curry, B. (1992) Site selection analysis in tourism. Les Cahiers du Tourisme: Serie C, 174 . ISSN 0768-0279

Moutinho, L., Evans, M., and McDonagh, P. (1992) The coastal hotel sector: performance and perception analysis. Built Environment, 18 (1). pp. 67-78. ISSN 0263-7960

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1992) The effects of environmentalism on the English, Scottish, Welsh and Irish hotel industries. Journal of Euromarketing, 1 (3). pp. 51-73. ISSN 1049-6483

Rita, P., and Moutinho, L. (1992) Allocating a promotional budget. International Journal of Contemporary Hospitality Management, 4 (3). pp. 3-8. ISSN 0959-6119 (doi:10.1108/09596119210014192)

Curry, B., and Moutinho, L. (1991) Expert systems for site location decisions. Logistics Information Management, 4 (4). pp. 19-27. ISSN 0957-6053 (doi:10.1108/EUM0000000002886)

Curry, B., and Moutinho, L. (1991) A computer modelling approach to analysing competitive reaction. Irish Marketing Review, 5 (3). pp. 55-64. ISSN 0790-7362

Deng, S., Moutinho, L., and Meidan, A. (1991) Bank branch managers in a marketing era: their roles and functions in a marketing era. International Journal of Bank Marketing, 9 (3). pp. 32-38. ISSN 0265-2323 (doi:10.1108/02652329110143704)

Deng, S., Ryan, C., and Moutinho, L. (1991) The Canadian hotel industry: an uncertain future. Journal of Applied Recreation Research, 16 (2). pp. 133-148. ISSN 0843-9117

Evans, M., McDonagh, P., and Moutinho, L. (1991) The development of the Portuguese hotel industry: contributory factors. International Journal of Contemporary Hospitality Management, 3 (2). pp. 10-13. ISSN 0959-6119 (doi:10.1108/09596119110137197)

Moutinho, L. (1991) 1992 - a before and after checklist for marketers. Marketing e Publicidade, 44 . pp. 17-20. ISSN 0871-4932

Moutinho, L. (1991) Case - marketing investments. Marketing e Publicidade, 44 . pp. 11-13. ISSN 0871-4932

Moutinho, L. (1991) Case - resource allocation using sales response functions. Marketing e Publicidade, 46&47 (8&24). ISSN 0871-4932

Moutinho, L. (1991) Case - sales force evaluation. Marketing e Publicidade, 43 . pp. 12-13. ISSN 0871-4932

Moutinho, L. (1991) A methodology for guiding the corporate decision cycle. Business and Economics Review, 6 . pp. 29-36.

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 42 . pp. 28-32. ISSN 0871-4932

Moutinho, L., and Meidan, A. (1991) Banking - new technologies and consumer perception. Marketing e Publicidade, 43 . pp. 14-18. ISSN 0871-4932

Moutinho, L., and Paton, R. (1991) Site selection analysis in tourism: the LOCAT model. Service Industries Journal, 11 (1). pp. 1-10. ISSN 0264-2069 (doi:10.1080/02642069100000001)

Moutinho, L., and Trimble, J. (1991) A probability of revisitation model: the case of winter visits to the Grand Canyon. Service Industries Journal, 11 (4). pp. 439-457. ISSN 0264-2069 (doi:10.1080/02642069100000068)

Brownlie, D.T., and Moutinho, L. (1990) Competitive analysis in strategic marketing: specious or substantive? Irish Marketing Review, 5 (1). pp. 39-49. ISSN 0790-7362

Moutinho, L. (1990) Case - experience curve: strategic implications. Marketing e Publicidade, 41 . pp. 27-29. ISSN 0871-4932

Moutinho, L. (1990) Case - marketing research and MIS. Marketing e Publicidade, 39 . pp. 78-80. ISSN 0871-4932

Moutinho, L. (1990) Case - portfolio analysis, marketing attractiveness: business position matrix and PIMS. Marketing e Publicidade, 40 . pp. 34-37. ISSN 0871-4932

Moutinho, L. (1990) Case - the combined commercial experience of PIMS. Marketing e Publicidade, 42 . pp. 21-24. ISSN 0871-4932

Moutinho, L. (1990) Goals and objectives in marketing management. Marketing e Publicidade, 37 . pp. 66-75. ISSN 0871-4932

Moutinho, L. (1990) Tourism destination development: how environmental impact analysis can lead to demarketing. Welsh Economic Review, 3 (1). pp. 90-95. ISSN 0965-2450

Moutinho, L. (1990) The tourism paradox. Dirhotel, 7 (28). pp. 10-12.

Moutinho, L., and Evans, M. (1990) Dissonance in purchase-analysis of consumer pre- and post- purchase behaviour through the measurement of expectation, use experience and satisfaction. Marketing e Publicidade, 39 . pp. 69-77. ISSN 0871-4932

Moutinho, L., and Jabr, M.H. (1990) Perspectives on the role of marketing in Islamic banking. Journal of International Consumer Marketing, 2 (3). pp. 29-47. ISSN 0896-1530 (doi:10.1300/J046v02n03_03)

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 40 . pp. 26-32. ISSN 0871-4932

Moutinho, L., and Rita, P. (1990) Competitive positioning and expert systems. Marketing e Publicidade, 41 . pp. 21-27. ISSN 0871-4932

Brownlie, D., and Moutinho, L. (1989) Managing the competition: strategic insights and implications. European Management Journal, 7 (3). pp. 332-340. ISSN 0263-2373 (doi:10.1016/0263-2373(89)90128-X)

Moutinho, L. (1989) Hotel marketing strategies for 1992: uniqueness or me-tooism? Built Environment, 15 (2). pp. 138-145. ISSN 0263-7960

Moutinho, L. (1989) Market opportunity analysis. Marketing e Publicidade, 32 . pp. 50-51. ISSN 0871-4932

Moutinho, L., and Brownlie, D.T. (1989) Customer satisfaction with bank services: a multidimensional space analysis. International Journal of Bank Marketing, 7 (5). pp. 23-27. ISSN 0265-2323 (doi:10.1108/02652328910131926)

Moutinho, L., and Meidan, A. (1989) Bank customers' perceptions, innovations and new technology. International Journal of Bank Marketing, 7 (2). pp. 22-27. ISSN 0265-2323 (doi:10.1108/EUM0000000001455)

Moutinho, L., and Nisel, R. (1989) Deceptive advertising and complaint behaviour: selected findings on consumer perception and overt behavioural intention. International Journal of Advertising, 8 (3). pp. 275-289. ISSN 0265-0487

Moutinho, L.A. (1989) Goal-setting process and typologies: the case of professional services. Journal of Professional Services Marketing, 4 (2). pp. 83-100. ISSN 0748-4623 (doi:10.1300/J090v04n02_07)

Moutinho, L. (1988) Amusement park visitor behaviour: Scottish attitudes. Tourism Management, 9 (4). pp. 291-300. ISSN 0261-5177 (doi:10.1016/0261-5177(88)90003-9)

Moutinho, L. (1988) Is your company planning gains in market share? European Management Journal, 6 (3). pp. 209-215. ISSN 0263-2373 (doi:10.1016/S0263-2373(98)90005-6)

Moutinho, L. (1988) Learning / teaching effectiveness of marketing simulation games. Quarterly Review of Marketing, 13 (2). pp. 10-14. ISSN 0307-7667

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 28 (3). pp. 9-12. ISSN 0871-4932

Moutinho, L., and Paton, R. (1988) Expert marketing systems. Marketing e Publicidade, 29 (3). pp. 37-42. ISSN 0871-4932

Moutinho, L., and Paton, R. (1988) Expert systems: a new tool in marketing. Quarterly Review of Marketing, 13 (4). pp. 5-13. ISSN 0307-7667

Moutinho, L. (1987) Generic products for retailers in a mature market. Marketing Intelligence and Planning, 5 (4). pp. 9-22. ISSN 0263-4503 (doi:10.1108/eb045755)

Moutinho, L. (1987) Portfolio analysis: a competitive management approach. Management Bibliographies and Reviews, 13 (4). pp. 5-33. ISSN 0309-0582

Moutinho, L. (1987) Role of budgeting in planning, implementing, and monitoring hotel marketing strategies. International Journal of Hospitality Management, 6 (1). pp. 15-22. ISSN 0278-4319 (doi:10.1016/0278-4319(87)90005-3)

Moutinho, L., von Zugbach, R., and Paton, R. (1987) Management studies for all. Business Education, 8 (2). pp. 32-45. ISSN 0144-2813

Moutinho, L. (1984) Some thoughts on state tourism development. Arizona Business and Economic Review, 10 (3). pp. 3-5.

Moutinho, L. (1984) Vacation tourist decision process. Quarterly Review of Marketing, 9 (3). pp. 8-17. ISSN 0307-7667

Moutinho, L. (1983) Grand Canyon... can strategic marketing really help one of the seven wonders? Arizona Business and Economic Review, 10 (1). pp. 4-7.

Moutinho, L. (1983) Information processing theory in tourism. IAC Informativo, 11 . pp. 3-4.

Moutinho, L. (1981) The manager and the society... or the impact of the society on the manager. Expresso, 435 . pp. 22-23. ISSN 0870-1970

Book

Moutinho, L. (2013) Marketing Management: Worldwide Cases. Routledge, Oxford, UK. (In Press)

Moutinho, L., and Hutcheson, G.D. (2011) The SAGE Dictionary of Quantitative Management Research. Sage, London, p. 344. ISBN 9781412935296

Moutinho, L., and Southern, G. (2010) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

Moutinho, L., and Chien, C.S. (2008) Problems in Marketing: Applying Key Concepts and Techniques. Sage Publications, London, UK. ISBN 9780761971795

Moutinho, L., and Hutcheson, G.D. (2008) Statistical Modelling for Management. Sage, London, UK. ISBN 9780761970118

Jozsa, L., and Moutinho, L. (2005) Marketing Strategy. Akademiai Kiado. ISBN 9789632247038

Jozsa, L., and Moutinho, L. (2005) Marketingstratégia. Akadémiai Kiadó, Budapest, Hungary. ISBN 9789630582902

Moutinho, L., and Evans, M. (1999) Contemporary Issues in Marketing. MacMillan Business, Basingstoke, UK. ISBN 9780333677742

Moutinho, L., Goode, M., and Davies, F. (1998) Quantitative analysis in marketing management. John Wiley & Sons Ltd., Chichester, UK. ISBN 9780471963394

Moutinho, L., and Phillips, P. (1998) Strategic Planning Systems in Hospitality and Tourism. CABI Publications, Wallingford, UK. ISBN 9780851992860

Evans, M.J., Moutinho, L., and van Raaij, W.F. (1996) Applied Consumer Behaviour. Addison-Wesley, Harlow, UK. ISBN 9780201565010

Moutinho, L., Rita, P., and Curry, B. (1996) Expert Systems in Tourism Marketing. Series: Routledge issues in tourism series . Routledge, London, UK. ISBN 9780415093163

Moutinho, L. (1995) Cases in Marketing Management. Addison-Wesley, Wokingham, UK. ISBN 9780201627442

Moutinho, L., Curry, B., Davies, F., and Rita, P. (1994) Computer Modelling and Expert Systems in Marketing. Routledge, London, UK. ISBN 9780415089838

Meidan, A., and Moutinho, L. (1993) Cases In Marketing of Services: An International Collection. Addison-Wesley, Wokingham, UK. ISBN 9780201565058

Moutinho, L., and Evans, M. (1992) Applied Marketing Research. Addison-Wesley, Wokingham, UK. ISBN 9780201565041

Moutinho, L. (1991) Problems in Marketing: Analysis and Applications. Paul Chapman, London, UK. ISBN 9781853961113

Moutinho, L. (1989) Cases in Marketing Management. Addison-Wesley, Wokingham, UK. ISBN 9780201175707

Book Section

Moutinho, L., and Hutcheson, G. (2014) Generalised linear models GLMs) in marketing. In: Cooper, C.L. (ed.) Encyclopedia of Management - Marketing. Wiley. ISBN 9781119972518 (In Press)

Moutinho, L., and Wang, W. (2014) Human-computer interface in marketing: the case of the Slogan Validator. In: Lee, Nick (ed.) Wiley Encyclopedia of Management - Marketing. Wiley. ISBN 9781119972518 (In Press)

Moutinho, Luiz, and Hutcheson, Graeme (2014) Generalised linear models (GLM) in marketing. In: Lee, Nick (ed.) Wiley Encyclopedia of Management, 3rd Edition. Wiley, Chichester. ISBN 9781119972518

Moutinho, Luiz, Teixeira, Nuno, and Lage, Miguel (2014) Future research insights and methods. In: Moutinho, Luiz, Bigné, Enrique and Manrai, Ajay K. (eds.) The Routledge Companion to the Future of Marketing. Series: Routledge Companions in Business, Management and Accounting . Routledge, London, pp. 416-448. ISBN 9780415625920

Moutinho, L., Ballantyne, R., and Rate, S. (2013) Futurecasting the tourism marketplace. In: McCabe, S. (ed.) Handbook of Tourism Marketing. Routledge. ISBN 9780415597036 (In Press)

Moutinho, L., and Gandara, J. (2013) Research methodology in tourism. In: Handbook of Tourism Marketing. Routledge, Oxford, UK. (In Press)

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Futurecast: an exploration of key emerging megatrends in the tourism arena: in trends in European tourism planning and organisation. In: Costa, C., Panyik, E. and Buhalis, D. (eds.) Trends in European Tourism Planning and Organisation. Series: Aspects of Tourism (60). Channel View Publishers. ISBN 9781845414115

Moutinho, L., Rate, S., and Ballantyne, R. (2013) Strategic insights and future trends in tourism. In: Handbook of Tourism Marketing. Routledge, Oxford, UK. (In Press)

Moutinho, L., and Silva, M.M. (2013) Artificial neural networks (ANNs) in marketing. In: Lee, Nick (ed.) Encyclopaedia of Management Marketing. Wiley. (In Press)

Moutinho, L., Santos, J., Seixas, D., and Brandao, S. (2012) Investigating the role of the ventromedial prefrontal cortex in the assessment of brands. In: Lee, D., Glimcher, P. and Trommershaeuser, J. (eds.) Neurobiology of Choice. Series: Frontiers in Neuroscience . Frontiers, pp. 103-110. ISBN 9782889190119

Moutinho, L., Rate, S., and Ballantyne, R. (2012) Futurecast: an exploration of key emerging megatrends in the tourism arena. In: Tourism Management Dynamics: Trends, Management and Tools. Butterwirth-Heinmann, Oxford, UK.

Wilson, J., and Moutinho, L. (2011) Financial impact of tourism marketing. In: Moutinho, L. (ed.) Strategic Management in Tourism. CABI, Wallingford, pp. 219-235. ISBN 9781845935887

Wilson, James M., and Moutinho, Luiz (2011) Financial Management in Tourism. In: Moutinho, Luiz (ed.) Strategic Management in Tourism. CABI, Wallingford, England, pp. 207-218. ISBN 9781845935887

Beynon, M.J., Moutinho, L., and Veloutsou, C. (2010) A Dempster-Shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligence Systems Using Soft Computing. Series: Studies in Fuzziness and Soft Computing (258). Springer, pp. 365-387. ISBN 9783642156052

Moutinho, L. (2010) Strategy and business models. In: Rodriguez, V., Nunes Correia, R., Dionisio, P., Canhoto, R. and Faria, H. (eds.) b-Mercator: Blended Marketing. UNSPECIFIED.

Moutinho, L., Beynon, M., and Veloutsou, C. (2010) A new dempster-shafer theory based exposition of probabilistic reasoning in consumer choice. In: Casillas, J. and Martínez López, F.J. (eds.) Marketing Intelligent Systems Using Soft Computing. Series: Studies in fuzziness and soft computing . Springer Verlag, Berlin, Germany, pp. 365-388. ISBN 9783642156052

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers perceptions on purchase intentions towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER.

Moutinho, L., Bian, X., and Reast, J. (2010) The effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders in Brand Management. ATINER, Athens, Greece.

Wilson, J., and Moutinho, L. (2010) Marketing & resource allocation in financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

Wilson, J., and Moutinho, L. (2010) Marketing and its implications for financial management. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK. ISBN 9781844800001

Moutinho, L. (2009) Consumer behaviour in tourism. In: Page, S. and Connell, J. (eds.) Tourism. SAGE, London, UK. ISBN 9781848605688

Moutinho, L., Huczynski, A., and Southern, G. (2009) Strategic corporate knowledge. In: Moutinho, L. and Southern, G. (eds.) Strategic Marketing Management: A Business Process Approach. Cengage Learning EMEA, Hampshire, UK, pp. 74-103. ISBN 9781844800001

Sokele, M., Moutinho, L., and Hudek, V. (2009) Advanced market share modelling based on Markov chains. In: Podnar Zarko, I. and Vrdoljak, B. (eds.) Proceedings of the 10th International Conference on Telecommunications ConTEL 2009: Zagreb, Croatia, 8-10 June 2009. University of Zagreb, Zagreb, Croatia, pp. 339-343. ISBN 9789531841306

Moutinho, L. (2008) Quantitative methods in marketing. In: Baker, M.J. and Hart, S.J. (eds.) The Marketing Book. Butterworth-Heinemann, Oxford, UK. ISBN 9780750685665

Moutinho, L., and Meidan, A. (2008) Quantitative Methods in Marketing. In: Baker, M. and Hart, S. (eds.) The Marketing Book. Butterworth-Heinemann, Oxford, UK, pp. 170-221. ISBN 9780750685665

Riach, K., and Wilson, F. (2008) Organizational romance: theorizing and researching an underexplored phenomenon. In: Moutinho, L. and Huarng, K.-H. (eds.) Advances in Doctoral Research in Management. World Scientific Publishing, Singapore, pp. 3-18. ISBN 9789812778659

Moutinho, L., and Southern, G. (2006) Practical problems in management issues in stage managing experience in tourism: new engineering creating process based management tools. In: Weiermair, K. and Brunner-Sperdin, A. (eds.) Erlebnisinszenierung im Tourismus: Erfolgreich mit Emotionalen Produkten und Dienstleistungen. Schmidt, Berlin, Germany, pp. 119-134. ISBN 9783503097487

Moutinho, L. (2004) Forecasting methods. In: Lendrevie, J., Lindo, D., Dionisio, P. and Rodriques, J.V. (eds.) Mercator - Theory and Practice Marketing. Publicacoes Dom Quixote.

Moutinho, L., and Chien, C.S. (2004) Beyond relationship marketing. In: Kitchen, P.J. (ed.) Marketing Mind Prints. Palgrave, London. ISBN 9781403906823

Moutinho, L., and Meidan, A. (2003) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Butterworth-Heinemann, Malden, Mass; Oxford, pp. 197-245. ISBN 0750655364

Moutinho, L. (2000) Buying decisions. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 188. ISBN 9780415154055

Moutinho, L. (2000) Loyalty. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 386. ISBN 9780415154055

Moutinho, L. (2000) Marketing audit. In: Jafari, J. (ed.) The Encyclopaedia of Tourism. Routledge, London, UK, p. 405. ISBN 9780415154055

Moutinho, L. (1999) The selective make-up of advertising. In: Millenium News. Diario de Noticias, pp. 476-480.

Moutinho, L., and Curry, B. (1999) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G. and Hussey, M. (eds.) Quantitative Methods in Marketing. Intenational Thomson Business Press, London, UK, pp. 351-371. ISBN 9781861524171

Moutinho, L. (1994) Marketing management. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 408-412. ISBN 9780139233845

Moutinho, L. (1994) Marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA, pp. 300-304. ISBN 9780139233845

Moutinho, L. (1994) Multivariate data analysis. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA, pp. 564-569. ISBN 9780139233845

Moutinho, L. (1994) New product development. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 350-353. ISBN 9780139233845

Moutinho, L. (1994) Positioning strategies. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 332-336. ISBN 9780139233845

Moutinho, L. (1994) Promotion budget allocation for national tourist offices using an expert system. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 377-381. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Analytical hierarchy process. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 550-553. ISBN 9780139233845

Moutinho, L., and Curry, B. (1994) Consumer perceptions of ATMs: an application of neural networks. In: Hooley, G.J. and Hussey, M.K. (eds.) Quantitative Methods in Marketing. Academic Press, London, UK. ISBN 9780123554857

Moutinho, L., and Curry, B. (1994) Modelling site location decisions. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 544-549. ISBN 9780139233845

Moutinho, L., and Meidan, A. (1994) Quantitative methods in marketing. In: Baker, M.J. (ed.) The Marketing Book. Series: Marketing series . Butterworth-Heinemann, Oxford, UK. ISBN 9780750620222

Moutinho, L., and Peel, M.J. (1994) Marketing budgeting - hotels. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice-Hall International, pp. 446-452. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) Expert systems. In: Witt, S. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall International, pp. 554-558. ISBN 9780139233845

Moutinho, L., and Rita, P. (1994) An expert system for promotion budget allocation to international markets. In: Uysal, M. (ed.) Global Tourist Behavior. Haworth, New York, NY, USA. ISBN 9781560244714

Moutinho, L. (1992) Hotel marketing strategies for 1992: uniqueness or me-tooism? In: Fleischer-van Rooijen, C.A.M. (ed.) Spatial Implications of Tourism. GEO PERS, Groningen, Holland, pp. 127-136. ISBN 9789071971464

Moutinho, L. (1990) Skew loss functions and required accuracy levels in probability forecasting for tourism. In: Teare, R., Moutinho, L. and Morgan, N. (eds.) Managing and Marketing Services into the 1990s. Cassell Educational Ltd, London, UK, pp. 201-208. ISBN 9780304318162

Moutinho, L. (1990) Strategies for tourism destination development: an exploratory investigation of the role of small businesses. In: Ashworth, G.J. and Goodall, B. (eds.) Marketing Tourism Places. Routlege, London, UK, pp. 104-122. ISBN 9780415038102

Moutinho, L. (1990) The formulation and the evaluation of the marketing mix. In: Lendrevie, J. and Lindon, D. (eds.) Mercator: Théorie et Pratique du Marketing. Dalloz, Paris, France. ISBN 9782247011964

Moutinho, L. (1989) Advertising. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Customer behaviour. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Hotel marketing budgeting. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Marketing of tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) New product development in tourism. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Segmentation. In: Meidan, A. (ed.) Marketing Financial Services. University of Strathclyde, Glasgow, UK.

Moutinho, L. (1989) Tourism marketing research. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1989) Tourism positioning strategies. In: Witt, S.F. and Moutinho, L. (eds.) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Moutinho, L. (1986) International marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing, Washington, D.C., USA, pp. 971-980. ISBN 9780933833036

Moutinho, L. (1986) Tourism marketing. In: Beacham, W., Hise, R.T. and Tongren, H.N. (eds.) Beacham's Marketing Reference. Research Publishing, Washington, D.C., USA. ISBN 9780933833036

Edited Book

Moutinho, L. and Huarng, K.-H., (Eds.) (2012) Quantitative Modelling in Marketing and Management. World Scientific, Singapore. ISBN 9789814407717

Moutinho, L., (Ed.) (2011) Strategic Management in Tourism. CABI, Wallingford. ISBN 9781845935887

Moutinho, L. and Huarng, K.-H., (Eds.) (2008) Advances in Doctoral Research in Management (Vol. 2). World Specific Publishing, Singapore. ISBN 9789812778659

Moutinho, L., Hutcheson, G. and Rita, P., (Eds.) (2006) Advances in Doctoral Research in Management. World Scientific Publishing, Singapore. ISBN 9789812560445

Meidan, A., Lewis, B. and Moutinho, L., (Eds.) (1997) Financial Services Marketing: A Reader. Dryden, London, UK. ISBN 9780030990199

Witt, S.F. and Moutinho, L., (Eds.) (1995) Tourist Marketing and Management Handbook (Student Edition). Prentice Hall, London, UK. ISBN 9780134395302

Witt, S.F. and Moutinho, L., (Eds.) (1994) Tourism Marketing and Management Handbook. Prentice-Hall, New York, NY, USA. ISBN 9780139233845

Teare, R., Moutinho, L. and Morgan, N., (Eds.) (1990) Managing and Marketing Services in the 1990s. Cassell Educational Ltd, London, UK. ISBN 9780304318162

Witt, S.F. and Moutinho, L., (Eds.) (1989) Tourism Marketing and Management Handbook. Prentice Hall, New York, NY, USA. ISBN 9780139258855

Research Report or Paper

Bian, X., and Moutinho, L. (2008) The Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects. Working Paper. University of Hull Business School, Hull, UK.

Moutinho, L. (1997) Modelling Bank Customer Satisfaction through Mediation of Attitudes Towards Human and Automated Banking. Working Paper. University of Glasgow Business School, Glasgow, UK.

Moutinho, L., Tidwell, P., Marks, W., Chapman, A., WIlliams, R., and Tran-Cong, C. (1997) A Knowledge Based System to Predict Consumer Purchase Behaviour: A Research Proposal. Working Paper. Southern Cross University, Coffs Harbour, Australia.

Moutinho, L. (1992) Customer Satisfaction Measurement: The Example of Prolonged Satisfaction with ATMs. Working Paper. Cardiff Business School, Cardiff, UK.

Moutinho, L. (1992) Tourism: The Near and Future: Future from 1990s to 2030s or from Sensavision TV to Skycycles. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., Curry, B., and Davies, F. (1992) Comparative Computer Approaches to Multi-Outlet Retail Site Locations Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Peattie, K., Goode, M., and Moutinho, L. (1992) Resolving the Tourism Paradox: The Marketing Challenge for Local Authorities. Working Paper. Service Industries Management Research Unit (SIMRU).

Curry, B., and Moutinho, L. (1991) Environmental Issues in Tourism Management: Computer Modelling for Judgemental Decisions. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1991) The Use of the Analytical Hierarchy Process (AHP) in Goal Setting and Goal Assessment: The Case of Professional Service Companies. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L., McDonagh, P., Evans, M., and Titterington, A. (1991) The Effects of Environmentalism on the English, Scottish, Welsh and Irish Hotel Industries. Working Paper. Service Industries Management Research Unit (SIMRU).

Moutinho, L. (1988) Amusement Park Visitor Behaviour: An Attitudinal Research of the Scots. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L., and Paton, R. (1988) Site Selection Analysis in Tourism: Selected Findings. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1987) STRATLOGIC: A Competitive Management Approach. Working Paper. Glasgow Business School, Glasgow, UK.

Moutinho, L. (1984) A Vacation Tourist Behaviour Model. Working Paper. Northern Arizona University, Flagstaff, AZ, USA.

Conference Proceedings

Moutinho, L., and Anderson Phillips, P. (2013) Strategic planning research. A literature review and implications for the Caribbean tourism industry. In: Shrinking the Global Divide: Synergy, Service and Sustainability, 18-20 Sep 2013, Nassau, Bahamas. (In Press)

Moutinho, Luiz, and Phillips, Paul (2013) Strategic planning research: a literature review and implications for the Caribbean tourism industry, return on insight. In: Shrinking the Global Divide: Synergy, Service and Sustainability, 18-20 Sep 2013, Nassau, Bahamas.

Moutinho, L., Ballantyne, R., Rate, S., and Gammelgaard Jensen, A. (2012) Evolutions and revolutions in branding: search for brand meaning and authenticity. In: 19th International Conference on Recent Advances in Retailing and Service Science, 9-12 Jul 2012, Vienna, Austria.

Moutinho, L., and Haryanto, J. (2012) Product longevity: exploring the success factors in the childrens market in Indonesia. In: 2nd Annual International Conference on Enterprise Marketing and Globalization (EMG 2012), 7-8 May 2012, Bali, Indonesia.

Moutinho, L., Pasharibu, Y., and Haryanto, J. (2012) What if future never comes? A better understanding about future anticipation, brand personality and autobiographical memory. In: International Conference on Entrepreneurship and Business Management, 18-19 Oct 2012, Jakarta, Indonesia.

Moutinho, L., and Santos, J.P. (2011) Tackling the cognitive processes that underline brands' assessment using artificial neural networks and whole brain fMRI aquisitions. In: International Workshop on Pattern Recognition in NeuroImaging (PRNI), 16-18 May 2011, Seoul, South Korea.

Veloutsou, C., and Moutinho, L. (2011) Tribal Behaviour and its Effect on Brand Relationships: The View of the More Mature Market. In: 16th International Conference on Corporate and Marketing Communications, 27-29 April, Athens, Greece.

Santos, J.P., Moutinho, L., Seixas, D., and Brandao, S. (2010) Perceiving brands after logos perception: an event-related fMRI study. In: 6th Thought Leaders International Conference on Brand Management, 18-20 April 2010, Lugano, Switzerland.

Bian, X., and Moutinho, L. (2009) An investigation of consumers' perceptions of counterfeit branded products, original branded products and purchase intention. In: 14th World Marketing Congress: Marketing in Transition: Scarcity, Globalism, & Sustainability, 22-25 July 2009, Oslo, Norway.

Santos, J.P., Seixas, D., Brandao, S., and Moutinho, L. (2009) Habeo ergo sum: neural correlates for self-concept nourishing with brands’ symbolic meanings. In: 38th EMAC Conference, 26-29 May 2009, Nantes, France.

Bian, X., and Moutinho, L. (2008) The role of product involvement, knowledgement, and perceptions in explaining consumer purchase behaviour of counterfeits: direct and indirect effects. In: Global Marketing Conference, 20-24 March 2008, Shanghai, China.

Bian, X., Moutinho, L., and Liu, W. (2008) An examination of effects of consumers' perceptions on purchase intention towards counterfeit luxury branded products. In: Thought Leaders International Conference on Brand Management, 15-16 April 2008, Birmingham, UK.

Alghamdi, A., Veloutsou, C., and Moutinho, L. (2007) Implicit Motivation and Outbound Tourism within the Context of Restricted Societies. In: 36th European Marketing Academy Conference (EMAC), 22-25 May, Reykjavík, Iceland.

Veloutsou, C., and Moutinho, L. (2007) Tribal Brands Re-Addressing Brand Relationships. In: Thought Leaders International Conference on Brand Management, 25-25 April, Birmingham, UK.

El-Manstrly , D., Veloutsou, C., and Moutinho, L. (2006) An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships Between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. In: 35th European Marketing Academy Conference (EMAC), 23-26 May, Athens, Greece.

Moutinho, L., Veloutsou, C., Gilbert, R., and Goode, M. (2005) The Calibrated Convergence Index (CCI): A Measurement Tool for Multi-Country Replicated Research. In: 34th European Marketing Academy Conference (EMAC), 24-27 May, Milan, Italy.

Gilbert, R., Veloutsou, C., Moutinho, L., and Goode, M. (2004) Measuring Transaction Specific Satisfaction: Are the Measures Transferable Across Cultures? In: 33nd European Marketing Academy Conference (EMAC), 18-21 May 2004, Murcia, Spain.

Gilbert, R., Veloutsou, C., Goode, M., and Moutinho, L. (2003) A Cross-Industry Comparison of Customer Satisfaction (abstract). In: Academy of Marketing Science Ninth Biennial World Marketing Congress, June 11-14, Perth, Western Australia.

This list was generated on Thu Jul 24 11:22:50 2014 BST.

PhD student supervision areas

Professor Luiz Moutinho is interested in supervising research in the areas of statistical or computer modelling in marketing, modelling consumer behaviour, as well as in marketing futurecast.

Current PhD students 

Yang Pang

Co-supervisors - Professor Kwaku Opong and Dr Yun Li

 

Sutthipong Meeyai

Co-supervisor - Dr James Wilson

Quantitative Analysis in Marketing Management, Research Methods, Strategic Marketing and Futurecast, Marketing Management, Consumer Behaviour, Marketing of services (tourism & banking), Environmental scanning & strategy

Professor Moutinho has over 120 refereed international journal articles.

In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, among others.   

He is also a member of the Editorial Board of several international academic journals.  Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.

He is Visiting Professor at universities in Portugal, Austria, Lithuania and Slovenia. Editor of Advances in Doctoral Research in Management and Journal of Modelling in Management and a member of the editorial board of ten other journals.

Professional activities

Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England.  Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan and Turkey.