- Professor of Marketing (Management)
Modelling processes of consumer behaviour, Marketing Futurecast and Statistical and Computer Model Building, Tourism Marketing, Neuroscience in Marketing.
A poster detailing some of Professors Moutinho's research projects can be found at the following link - Biomarketing and Modelling
Recent journal articles
Investigating the role of the ventromedial prefrontal cortex
Investigating the role of the ventromedial prefrontal cortex (pdf, 1.1mb)
Tackling the cognitive processes that underlie brands’ assessments (pdf, 229kb)
Neural correlates of the emotional and symbolic content of brands (pdf, 7.3mb)
Professor Moutinho completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 25 years and held posts at Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona University, USA and California State University, USA. He has held Visiting Professorship positions at Hubei University, China, Hubei University of Economics, China, Hebei United University, China, University of Vilnius, Lithuania, University of Innsbruck, Austria, Otago University, New Zealand, University of Aarhus, Denmark, Bled School of Management, Slovenia, University of Aveiro, Portugal, Gyor University, Hungary, Feng Chia University, Taiwan, University of Coimbra, Portugal, Technical University of Lisbon, Portugal, FGV-Sao Paulo, Brazil, Catholic University, Brazil, University of Los Andes, Colombia and University of Cyprus. Between 1987 and 1989 he was the Director of the Doctoral Programmes at the Confederation of Scottish Business Schools and at the Cardiff Business School between 1993 and 1996. He was Director of the Doctoral Programme at the University of Glasgow in Management between 1996 and 2004. He is the founding Editor of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being in the Editorial Boards of another 46 international academic journals.
His areas of research interest also encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behaviour, marketing futurecast and tourism and marketing.
Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking, supermarket patronage, among other areas. The testing of these research models has been based on the application of many different statistical, computer and mathematical modelling techniques ranging from multidimensional scaling, multinomial logit generalised linear models (GLMs) and linear structural relations to neural networks, ordered probit, simulated ammealing, tabu search, genetic algorithms, and fuzzy logic. He has over 130 articles published in refereed academic journals, 27 books, more than 5,500 academic citations, an h-index of 36 and an i10-index of 115.
Silva, M., Moutinho, L., Coelho, A., and Marques, A.
Market orientation and performance: modelling a neural network.
European Journal of Marketing, 43
Moutinho, L., and Bian, X.
An Investigation of Determinants of Counterfeit Purchase Consideration.
Journal of Business Research, 62
Beynon, M.J., Moutinho, L., and Veloutsou, C.
Gender differences in supermarket choice: an expositional analysis in the presence of ignorance using CaRBS.
European Journal of Marketing, 44
Bian, X., and Moutinho, L.
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects.
European Journal of Marketing, 45
PhD student supervision areas
Professor Luiz Moutinho is interested in supervising research in the areas of statistical or computer modelling in marketing, modelling consumer behaviour, as well as in marketing futurecast.
Current PhD students
Co-supervisors - Professor Kwaku Opong and Dr Yun Li
Co-supervisor - Dr James Wilson
Quantitative Analysis in Marketing Management, Research Methods, Strategic Marketing and Futurecast, Marketing Management, Consumer Behaviour, Marketing of services (tourism & banking), Environmental scanning & strategy
Professor Moutinho has over 120 refereed international journal articles.
In addition to presenting papers at many international conferences, he also has had a vast number of articles published in journals such as Annals of Tourism Research, Services Marketing Quarterly, Journal of Travel Research, Journal of Business Research, Journal of Marketing Management, European Journal of Marketing, Journal of Strategic Marketing, Service Industries Journal, Journal of EuroMarketing, Journal of International Consumer Marketing, International Journal of Advertising, International Journal of Bank Marketing, Journal of General Management, European Management Journal, Journal of Professional Services Marketing, International Journal of Retail and Distribution Management, Irish Marketing Review, Journal of Marketing Channels, International Journal of Service Industry Management, Marketing Intelligence and Planning, Journal of Retailing and Consumer Services, among others.
He is also a member of the Editorial Board of several international academic journals. Professor Moutinho has also received a number of awards for excellence in academic research in the USA, UK and Portugal.
He is Visiting Professor at universities in Portugal, Austria, Lithuania and Slovenia. Editor of Advances in Doctoral Research in Management and Journal of Modelling in Management and a member of the editorial board of ten other journals.
Luiz Moutinho has been a full Professor of Marketing since 1989 and was appointed in 1996 to the Foundation Chair of Marketing at the University of Glasgow. He holds Visiting Professorships at the University of Coimbra, Portugal, and the University of Hull, England. Has run teaching courses, research seminars and gave keynote presentations in Denmark, France, Holland, USA, Brazil, Norway, Malta, Nigeria, Singapore, Spain, Portugal, Italy, Croatia, Slovenia, Hungary, Greece, Lithuania, Finland, Taiwan, Australia, New Zealand, Austria, Mozambique, Mongolia, Cyprus, Nigeria, Switzerland, Brazil, Colombia, Uzbekistan and Turkey.