Professor Graeme Martin

  • Affiliate (Training and Employment Research Unit)

telephone: 01413306302

Research interests

HR blog:

Research interests

Strategic HR and Leadership, Reputation Management, Branding and Human Resources, Information and communications technologies and Managing People, Human Capital, Leadership in Healthcare


Graeme is Professorial Research Fellow in Management and HRM.  He also teaches and currently holds/has held visiting international professorial appointments at Macquarie University in Australia, Ca Foscari University of Venice in Italy, Peking University in China and the University of Colorado in the USA.  He has published extensively in the fields of HRM, management and leadership and change management over the past two decades. These publications include six single/ co-authored/edited books on HR, corporate reputations, e-HR and social media,  and management and leadership, numerous refereed articles in international HR, management and healthcare journals, book chapters in leading HR research-based texts, and research reports for organisations including the Chartered Institute of Personnel and Development (CIPD), Scottish Enterprise, Skills for Health (the UK sector skills council), the European Union and ESRC/Scottish Government.

Following an early career in personnel and industrial relations management in the UK and overseas,  Graeme has undertaken consulting and research projects for a large number of private and public sector organizations in the UK, continental Europe and Australia in the past thirty years. He is regularly asked to address academic and practitioner audiences on HRM internationally and, over the last five years, he has worked with Standard Life in Edinburgh, Getinge, a Swedish-based multinational; Holcim, a Swiss-based multinational, the EU HR Directorate in Brussels, Adcorp, an Australian consulting company; Osney Media in London; the NHS in Scotland, the UK Public Sector People Managers Association and the CIPD. He has been a judge on national awards in HR excellence for both the CIPD and Personnel Today, was a member of advisory panel to the Scottish Government on public services reform and human capital and a non-executive director of an organization in the voluntary sector. He was also recently invited to become a member of the global faculty of the influential, New York-based Reputation Institute to deliver online seminars to senior executives from the USA, Australasia, Europe and Asia.

Graeme is current working on healthcare-related research in clinical leadership, on the role of HR in corporate governance and the role of HR directors. In addition, he is re-writing two of his earlier book on management and leadership in changing contexts, and corporate reputations, branding and HR.


2010-11 Distinguished international visiting scholar, Macquarie University, Sydney $AU10,000
2008 Employer branding and corporate reputation management in the NHS.  Research funding from NHS Scotland £85,000
2008 Staff governance and retention. Research funding from Greater Glasgow and Clyde Health Board £35,000
2008 Web 2.0 and HR.  Scoping research funding from the CIPD £20,000
2007 ESRC/Scottish Executive PhD Scholarship for research into human capital (awarded over four year period) Approx £60,000
2007 Scottish Executive Health Department for research into the development needs of HR directors in the NHS in Scotland £15,000
2004 Preliminary Funded work for CIPD on technology and HR £5,000
2004-2005 EU project on the future of eLearning among member states in Europe, with colleagues from Denmark and the UK €110,000
2003-2005 Funding for work into HR and Branding for EBS and the Scottish Partnership of the CIPD, (Edinburgh Business School and CIPD) £15,000
2003- 2004 Research into eLearning (Scottish Enterprise and EU funding) £9,400
2002- 2004 CIPD grant for research into HR and Branding £4500
2002- 2004 Scottish Enterprise, research into eLearning £20,000
2002 Carnegie Trust for investigation into life long learning £20,000
2000-2002 European Union funding through the Leonardo da Vinci project for investigation in Accreditation of Competences in Europe (with STOAS, Netherlands) 12,200 ECUs


Current PhD students

Min Ha Kim

Thesis title: Reputation and Leadership of Korean Companies
Co-supervisor: Dr Judy Pate

Panagiotis Sotiropolous

Thesis title: Using absorptive capacity theory to explore the diffusion of e-HR and new social media in HR in Greece
Co-supervisor: Dr Judy Pate

Saud Al Taj

Thesis title: Employer branding and corporate reputations in Pakistan
Co-supervisor: Dr Judy Pate

Ijeoma Okorie

Co-supervisor: Dr Sabina Siebert

Branko Bozic

Co-supervisor: Dr Sabina Siebert



Leading and Managing People, Strategic Human Resources, the Links Between Corporate Reputation and Human Resources, and the Impact of Technology on Human Resources

Additional information

Current research projects

  • Corporate governance and HR
  • The relationship between corporate reputations, branding and HR
  • Leadership in healthcare
  • e-HR, Web 2.0 and the future of the HR function
  • Strategic leadership role of HR directors in the NHS in Scotland
  • The impact of investment in human capital on organisational learning and innovation in the public services in Scotland
  • Governance and HR in healthcare


List by: Type | Date

Jump to: 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998
Number of items: 51.


Siebert, S., and Martin, G. (2014) People management rationales and organizational effectiveness: the case of organizational trust repair. Journal of Organizational Effectiveness: People and Performance, 1 (2). pp. 177-190. ISSN 2051-6614 (doi:10.1108/JOEPP-03-2014-0011)


Siebert, S., and Martin, G. (2013) Reputational challenges for business schools: a contextual perspective. Education and Training, 55 (4/5). pp. 429-444. ISSN 0040-0912 (doi:10.1108/00400911311326054)


Garrow, V., and Martin, G. (2012) Organisational culture and cultural integration. In: Francis, H., Reddington, M. and Holbeche, L. (eds.) People and Organisational Development. Chartered Institute of Personnel and Development, London, UK, pp. 89-107. ISBN 9781843982692

Hodges, J., and Martin, G. (2012) Can leadership identity reconstruction help resolve the integration-responsiveness problem in multinational enterprises? A case study of leadership branding. International Journal of Human Resource Management, 23 (18). pp. 3794-3812. ISSN 0958-5192 (doi:10.1080/09585192.2011.654235)

MacIntosh, R., Beech, N., and Martin, G. (2012) Dialogues and dialectics: limits to clinician-manager interaction in healthcare organizations. Social Science and Medicine, 74 . pp. 332-339. ISSN 0277-9536 (doi:10.1016/j.socscimed.2011.03.014)

Martin, G., and Gollan, P. (2012) Corporate governance and strategic human resources management (SHRM) in the UK financial services sector: the case of the Royal Bank of Scotland. International Journal of Human Resource Management, 23 (16). pp. 3295-3314. ISSN 0958-5192 (doi:10.1080/09585192.2012.689159)

Reddington, M., Martin, G., and Bondarouk, T. (2012) Linking HR strategy, e-HR goals, architectures and outcomes: a model and case study evidence. In: Electronic HRM in Theory and Practice. Series: Advanced series in management . Emerald Group Publ., London, pp. 55-81. ISBN 9780857249739

Spilg, E., Siebert, S., and Martin, G. (2012) A social learning perspective on the development of doctors in the UK National Health Service. Social Science and Medicine, 75 (9). pp. 1617-1624. ISSN 0277-9536 (doi:10.1016/j.socscimed.2012.06.014)


Martin, G., and Groen-in't-Woud, S. (2011) Employer branding and corporate reputation management in global companies: a signalling model and case illustration. In: Scullion, H. and Collings, D. (eds.) Global Talent Management. Routledge, London, pp. 87-110. ISBN 9780415871709

Burke, R., Martin, G. and Cooper, C.L., (Eds.) (2011) Corporate reputation: managing opportunities and threats. Series: Psychological and Behavioural Aspects of Risk. Ashgate Publishing, London. ISBN 9780566092053

Martin, G., and Bushfield, S. (2011) The Past, Present and Future of Clinical Leadership in the NHS: A Discussion Document. Discussion Paper. Skills for Health (Discussion paper series), London, UK.

Martin, G., Gollan, P.J., and Grigg, K. (2011) Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM. International Journal of Human Resource Management, 22 (17). pp. 3618-3637. ISSN 0958-5192 (doi:10.1080/09585192.2011.560880)


Martin, G. (2010) Driving corporate reputations from the inside: a strategic role and strategic dilemmas for HR. Asia Pacific Journal of Human Resources, 47 (2). pp. 219-235. ISSN 1038-4111

Martin, G. (2010) Employer branding and corporate reputation management: a model and some evidence. In: The Peak Performing Organization. Routledge, Oxford, pp. 252-274. ISBN 978141445170

Martin, G., and Hetrick, S. (2010) Employer branding and corporate reputations in an international context. In: Handbook on International Human Resource Management. John Wiley, Sussex, pp. 293-321. ISBN 978140516740-6

Martin, G., and Reddington, M. (2010) Theorising the links between e-HR and strategic HRM: a model, case illustration and reflections. International Journal of Human Resource Management, 21 (10). pp. 1553-1574. ISSN 0958-5192 (doi:10.1080/09585192.2010.500483)


Bosanquet, N., Buchan, J., Ham, C., Imison, C., Martin, G., and Stoten, B. (2009) Tomorrow's Workforce: Commentaries on the Future of Skills and Employment in the UK's Health Sector. Project Report. Skills for Health, Bristol, UK.

Martin, G. (2009) Retaining brand values through the recession. In: Employer Branding Summit 2009, 15 Sept 2009, London, UK.

Martin, G., and McGoldrick, J. (2009) Theorising the links between HRM, governnce and corporate reputations. In: Young, S. (ed.) Contemporary Issues in International Corporte Governance. Tilde University Press, Melbourne, pp. 73-92. ISBN 9780734610713

Martin, G., and Reddington, M. (2009) Reconceptualising absorptive capacity to explain the e-enablement of the HR function (e-HR). Employee Relations, 31 (5). pp. 515-537. ISSN 0142-5455 (doi:10.1108/01425450910979266)

Martin, G., Reddington, M., and Kneafsey, M.B. (2009) Web 2.0 and Human Resource Management: Groundswell or Hype? Chartered Institute of Personnel and Development , London. ISBN 9781843982340

Martin, G., Reddington, M., Kneafsey, M.B., and Sloman, M. (2009) Scenarios and strategies for web 2.0. Education and Training, 51 (5/6). pp. 370-380. ISSN 0040-0912 (doi:10.1108/00400910910987183)


Martin, G., Reddington, M. and Alexander, H., (Eds.) (2008) Technology, Outsourcing and Transforming HR. Series: Advanced HR practitioner series. Elsevier/Butterworth Heinemann, Oxford. ISBN 9780750686457


Martin, G. (2006) Managing People and Organizations in Changing Contexts. Elsevier, Oxford, UK. ISBN 9780750680004

Martin, G., and Hetrick, S. (2006) Corporate Reputations, Branding and People Management: A Strategic Approach to HR. Series: Advanced HR practitioner series . Butterworth-Heinemann, Oxford, UK. ISBN 9780750669504


Martin, G., Beaumont, P., Doig, R., and Pate, J. (2005) Branding: a new performance discourse for HR? European Management Journal, 23 (1). pp. 76-88. ISSN 0263-2373 (doi:10.1016/j.emj.2004.12.011)

Martin, G. (2005) Technology and People Management: The Opportunity and the Challenge. Chartered Institute of Personnel and Development, London, UK. ISBN 9781843981282

Massy, J., Hamman, K.-E., and Martin, G. (2005) The Future of E-Learning in Europe: A Report for the European Union. Project Report. European Union, Brussels, Belgium.


Bell, M., Martin, G., and Clarke, T. (2004) Engaging in the future of e-learning: a scenarios-based approach. Education and Training, 46 (6/7). pp. 296-307. ISSN 0040-0912 (doi:10.1108/00400910410555204)

Martin, G., Beaumont, P., and Pate, J. (2004) Organizational transformation across national boundaries: can culture change deliver on its promises. In: Cooke, W. (ed.) Transforming Labor Relations in MNEs. Quorum, 101 -122.

Martin, G., and Doig, R.M. (2004) New Technology and Managing People: The CIPD's Future Research Agenda. Project Report. Chartered Institute of Personnel and Development, London, UK.

Pate, J., and Martin, G. (2004) Trust and the psychological contract. In: Mangematin, V., Harrison, D. and Thuderoz, C. (eds.) Trust and Confidence. Series: CNRS sociologie . CNRS Ed. ISBN 2271061989


Martin, G., Massy, J., and Clarke, T. (2003) When absorptive capacity meets institutions and (e)learners : adopting, diffusing and exploiting e-learning in organizations. International Journal of Training and Development, 7 (4). pp. 222-244. ISSN 1360-3736 (doi:10.1046/j.1360-3736.2003.00183.x)

Martin, G., Beaumont, P., and Pate, J. (2003) A process model of strategic HRM/LR change in MNCs: the case of AT&T and NCR in the United Kingdom. In: Cooke, W.N. (ed.) Multinational Companies and Global Human Resource Strategies. Quorum Press, Westport, USA, pp. 101-122. ISBN 9781567205831

Martin, G., and Clarke, T. (2003) International Journal of Training and Development (International Developments in eLearning) [Volume Editors]. International Journal of Training and Development, 7 (4). ISSN 1360-3736

Martin, G., Pate, J., Beaumont, P., and Murdoch, A. (2003) The uncertain road to partnership: An action research perspective on 'new industrial relations' in the UK offshore oil industry. Employee Relations, 25 (6). pp. 594-612. ISSN 0142-5455 (doi:10.1108/01425450310501324 )

Pate, J., Martin, G., and McGoldrick, J. (2003) A study of the impact of psychological contract violation on employee attitudes and behaviour. Employee Relations, 25 (6). pp. 557-573. ISSN 0142-5455 (doi:10.1108/01425450310501306 )

Pate, J., Martin, G., and Robertson, M. (2003) Accrediting competencies: A case of Scottish vocational qualifications. Journal of European Industrial Training, 27 (2/3/4). pp. 169-176. ISSN 0309-0590 (doi:10.1108/03090590310468976)

Zhang, H., and Martin, G. (2003) Human Resource Management Practices in Sino-Foreign Joint Ventures. Jiangxi Science and Technology Press.


McGoldrick, J., Martin, G., and Pate, J. (2002) Problems of method in HRD research: company-based lifelong learning and 'longitudinality'. In: McGoldrick, J., Stewart, J. and Watson, S. (eds.) Understanding Human Resource Development: A Research-based Approach. Routledge, London, pp. 41-64. ISBN 0415226090


Martin, G., and Beaumont, P. (2001) Transformating multinational enterprises: towards a process model of strategic HRM change. International Journal of Human Resource Management, 12 (8). pp. 1234-1250. ISSN 0958-5192 (doi:10.1080/09585190110083776)

Martin, G., Pate, J., and Beaumont, P. (2001) Company-based education: what's the payoff for employers? Human Resource Management Journal, 11 (4). pp. 55-73. ISSN 0954-5395 (doi:10.1111/j.1748-8583.2001.tb00051.x)


Martin, G., and Butler, M. (2000) Comparing managerial careers, management development and management education in the UK and the USA: some theoretical and practical considerations. International Journal of Training and Development, 4 (3). pp. 196-207. ISSN 1360-3736 (doi:10.1111/1468-2419.00107)

Pate, J., Martin, G., Beaumont, P., and McGoldrick, J. (2000) Company based life long learning: what's the pay-off for the employers? Journal of European Industrial Training, 24 (2/3/4). pp. 149-157. ISSN 0309-0590 (doi:10.1108/03090590010321115 )

Pate, J., Martin, G., and Staines, H. (2000) Exploring the relationship between psychological contracts and organizational change: a process model and case study evidence. Strategic Change, 9 (8). pp. 481-493. ISSN 1086-1718 (doi:10.1002/1099-1697(200012)9:8<481::AID-JSC513>3.0.CO;2-G)


Martin, G., and Beaumont, P. (1999) Co-ordination and control of human resource management in multinational firms: the case of CASHCO. International Journal of Human Resource Management, 10 (1). pp. 21-42. ISSN 0958-5192 (doi:10.1080/095851999340611)

Martin, G., Pate, J., and McGoldrick, J. (1999) Do HRD investment strategies pay? Exploring the relationship between lifelong learning and psychological contracts. International Journal of Training and Development, 3 (3). pp. 200-214. ISSN 1360-3736 (doi:10.1111/1468-2419.00078)


Martin, G., Beaumont, P., and Staines, H. (1998) Determinants of early and late adoption of management development practices: evidence from Scotland. International Journal of Organizational Analysis, 6 (2). pp. 132-145. ISSN 1934-8835 (doi:10.1108/eb028881)

Howe, W.S., and Martin, G. (1998) Internationalisation strategies for management education. Journal of Management Development, 17 (6). pp. 447-462. ISSN 0262-1711 (doi:10.1108/02621719810227499)

Martin, G., and Beaumont, P. (1998) Diffusing 'best practice' in multinational firms: prospects, practice and contestation. International Journal of Human Resource Management, 9 (4). pp. 671-695. ISSN 0958-5192 (doi:10.1080/095851998340955)

Martin, G., Staines, H., and Pate, J. (1998) Linking job security and career development in a new psychological contract. Human Resource Management Journal, 8 (3). pp. 20-40. ISSN 0954-5395 (doi:10.1111/j.1748-8583.1998.tb00171.x)

This list was generated on Sun Nov 23 08:26:41 2014 GMT.