Adam Smith Business School academic to co-edit Journal of Product and Brand Management

Issued: Tue, 01 Oct 2013 12:03:00 BST

Dr Cleopatra Veloutsou, Senior Lecturer in Marketing at the Adam Smith Business School, and Dr Francisco Guzman, University of North Texas, have been selected to become the new co-editors of the Journal of Product and Brand Management, an Emerald Journal that has been published since 1992, starting in January 2014.

In this role, Dr Veloutsou and Dr Guzman will take an interdisciplinary approach in the analysis of brands and are looking to see Journal papers approaching the brand concept from various disciplines, such as marketing, accounting and finance, law, history, organisational behaviour, neuroscience or any other area that can report issues relevant to product and brand management.

Dr Cleopatra Veloutsou comments, “Dr Guzman and I see this as a great challenge and responsibility in the field of Brand Management. We are excited and looking forward to working hard to support the journal and the Brand Management research area through it. We strive to help the Journal go from strength to strength.”

The Journal of Product and Brand Management is an academic journal written for both scholars and practitioners. For more information about the journal or to submit a paper, please visit the Journal of Product & Brand Management website:
http://www.emeraldinsight.com/products/journals/journals.htm?id=jpbm