Building a successful internet economy start-up. From idea to product-market fit to growth

Building a successful internet economy start-up. From idea to product-market fit to growth

Issued: Wed, 29 Mar 2017 15:42:00 BST

The School of Computing Science and Adam Smith Business School are delighted to host a workshop with Mark Logan, former COO of Skyscanner - repeated due to popular demand! The workshop is aimed at staff and students from both schools who are interested in finding out how to take an idea for a business and shape it to what the market needs.   

Event details 

Date: Monday 22 May 2017 

Time: 5.00pm - 7.00pm 

Venue: Level 5, Sir Alwyn Williams Building, 18 Lilybank Gardens, Glasgow, G12 8RZ    

Registration   

To attend this free event please visit Eventbrite 

Event format

Mark Logan will also share with you his knowledge and expertise on the emerging field of Growth Science - utilised by Silicon Valley start-ups and tech giants - and discuss its benefits to growing a successful internet based business. Whether you have the business know-how or the technical know-how this workshop will help shape your thinking on how to start and grow an internet based business.In this workshop, Mark Logan, former COO of Skyscanner, will explore the following topics:       

Part 1

A lecture by Mark Logan covering:   

• Tuning an idea to what the market needs, in the shortest time.    
• Growth Science: once an idea finds its market, explore how to systematically build growth. Growth Science is a new field, emerging strongly across successful internet economy companies such as Facebook, Google, Uber and many others. In this section, the main concepts underpinning the field will be explored. Previous case studies will be used from current internet economy start-ups and Silicon Valley giants.    

Part 2

An interactive session where participants will have the opportunity to apply the above principles to start-up ideas, or existing start-ups that members of the audience are working with. There will be an opportunity to share an idea during this interactive part.   

This section will also have space for Q&A and general discussion.  

Pizza and refreshments will also be available.   

 


For further information please email business-events@glasgow.ac.uk

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