Professor Joaquin Aldas-Manzano

Visiting Fellow

(April – September 2011)

Host contact: Prof Luiz Moutinho (Management, Business School)

Professor Joaquin Aldas-Manzano is Associate Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València and Associate Researcher of Valencia Economics Research Institute (Ivie).

His research interest is focused on advertising media planning, consumer behaviour and quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Product and Brand Management, Qualitative Marketing Research, European Journal of Innovation Management, Sex Roles, Equal Opportunities International, Journal of Services Marketing, Online Information Review, Journal of Air Transport Management, International Journal of Bank Marketing, Neural Computing and Applications, Industrial Management & Data Systems, International Journal of Electronic Business, Tourism Management, Services Industries Journal and International Journal of Internet Marketing and Advertising and in the best Spanish refereed journals. At the same time, he has presented numerous papers at AM, EMAC or AMS Conferences.

Contact email: Joaquin.Aldas-Manzano@glasgow.ac.uk