Adam Smith Research Foundation

Introduction to Structural Equation Modelling: A 2-Day seminar

Professor Joaquin Aldas-Manzano, Universitat de València, and Visiting Fellow at the Adam Smith Research Foundation, University of Glasgow

Date and time: 13-14 June 2011

If you are interested in attending, please contact Wendy Weaver as soon as possible, to reserve a place.

Scope: The seminar is addressed to those researchers or doctoral students with no previous experience on SEM. No statistical background is required. The seminar is taught with a minimum of statistical notation and is based on applied examples to introduce the different steps that are necessary to estimate a SEM using EQS 6.1.

Syllabus:

1. Confirmatory Factor Analysis (CFA)

  • a. The rationale under Covariance Based Structural Equation Modelling (CBSEM)
  • b. Measurement and structural component of a model
  • c. The identification issue
  • d. Estimation of the model: overview of estimation methods
  • e. Evaluation of the model goodness-of-fit (Gof): Chi square statistic and Gof indices
  • f. Interpreting the results.
  • g. Applied exercise: a simple TAM (1)

2. Structural Equation Models (SEM)

  • a. Adding the structural part of the model, what changes?
  • b. Modification indices: uses and misuses.
  • c. Applied exercise: a simple TAM (2)

3. Validation of the measurement model

  • a. Reliability: Cronbach’s alpha, Composite Reliability, Average Variance Extracted
  • b. Convergence validity: loadings significance and sizes, Lagrange Multipliers
  • c. Discriminant validity: Chi-square difference test, confidence interval test, AVE vs. correlations test

4. Wrapping up. Do-it-yourself exercise: the employee retention model

Materials: Slides, exercises databases and software will be provided in advance.

Biography: Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Associate Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València and Associate Researcher of Valencia Economics Research Institute (Ivie). His research interest is focused on advertising media planning, consumer behaviour and quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Product and Brand Management, Qualitative Marketing Research, European Journal of Innovation Management, Sex Roles, Equal Opportunities International, Journal of Services Marketing, Online Information Review, Journal of Air Transport Management, International Journal of Bank Marketing, Neural Computing and Applications, Industrial Management & Data Systems, International Journal of Electronic Business, Tourism Management, Services Industries Journal and International Journal of Internet Marketing and Advertising and in the best Spanish refereed journals. At the same time, he has presented numerous papers at AM, EMAC or AMS Conferences.