International Strategic Marketing

Core courses

 The programme draws upon the latest thinking in marketing strategy to develop your capacity for innovative decision-making within the modern international business climate. You can expect to be working in multi-cultural groups, actively engaging with fellow participants from a wide range of backgrounds and countries.

The programme is designed to offer an active learning experience. Reflecting, evaluating and presenting are commonplace on this programme, facilitated at every stage by simulations, real life case studies, and scenario investigations, all regularly supported by an electronic learning environment. 

Core courses 

• Global Business Environment
• International Strategic Management
• International Marketing Management
• Business Finance
• Consumer behaviour
• Marketing communications
• Marketing Foresight
• Market Planning & Decision Making
• Analytical Problem Solving in Markets Futurecasting
• Research Methods