International Strategic Marketing MSc

Marketing meeting with tablet and charts

This specialist programme will provide students with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective and will promote an appreciation of how these are utilised in strategic marketing planning.

Key facts

Why Glasgow

  • You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
  • You will have the opportunity to attend networking events and and guest speaker lecture by business leaders. Previous people have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
  • You will gain an in-depth understanding of current issues and controversies in the global business environment.
  • The University of Glasgow Adam Smith Business School celebrates the legacy of Adam Smith by developing enlightened and enterprising graduates and internationally-recognised research with real socio-economic impact.
  • The School is an accredited member of the Association to Advance Collegiate Schools of Business (AACSB International).

Programme structure

You wil take nine core and three optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation.

There will be an emphasis on active learning experience in multi-cultural groups. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations, all regularly supported by an electronic learning environment. You will be given the opportunity to pursue in-company projects and business simulations and participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings

Core courses

  • Consumer behaviour
  • Global business environment
  • International strategic management
  • Managing across cultures and comparative management
  • Marketing communications
  • Marketing ethics and society
  • Marketing planning and decision making
  • Services marketing
  • Strategic marketing management.

Optional courses

  • Advanced topics in marketing futurecast
  • Analytical problems in marketing futurecast
  • Export marketing
  • E-Marketing strategy
  • International brand management
  • International marketing foresight
  • Marketing simulation
  • Sales management and techniques.

Background and aims

What our students say

Industry links and employability

Entry requirements

for entry in 2015

You should have at least a 2:1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science, engineering or science degree containing at least 20% coverage of marketing and economics. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise and Business Growth.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Further information regarding academic entry requirements: student.recruitment@glasgow.ac.uk

English language requirements

For applicants whose first language is not English, the University sets a minimum English Language proficiency level.

International English Language Testing System (IELTS) Academic module (not General Training):

  • overall score 6.5
  • no sub-test less than 6.0
  • or equivalent scores in another recognised qualification (see below) 

Common equivalent English language qualifications:

  • ibTOEFL: 92; no sub-test less than 20*

* Please note that TOEFL has now been removed from the approved list of English tests by the Home Office and TOEFL tests taken on or after 17 April 2014 will no longer normally be accepted for UK visa applications. However, the University as an HEI can still choose to accept TOEFL tests for admission to degree level courses and so TOEFL tests can still be accepted as normal for this programme.

Pre-sessional courses
The University of Glasgow accepts evidence of the required language level from the Language Centre Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:

FAQs

What do I do if...

my language qualifications are below the requirements?

The University's Language Centre offers a range of Pre-Sessional Courses to bring you up to entry level. The course is accredited by BALEAP, the UK professional association for academic English teaching; see Links.

my language qualifications are not listed here?

Please contact the Recruitment and International Office: pgadmissions@glasgow.ac.uk

If you require a Tier 4 student visa, your qualification must be one of the secure English language tests accepted by UK Border Agency:

Visa requirements and proof of English language level

It is a visa requirement to provide information on your level of English based on an internationally recognised and secure English language test. All test reports must be no more than 2 years old. A list of these can be found on the UK Border Agency website. If you have never taken one of these tests before, you can get an initial idea of your level by using the Common European Framework self-assessment grid which gives you a level for each skill (e.g. listening B1/writing B2 etc.) However, please note that this is not a secure English language test and it is not sufficient evidence of your level of English for visa requirements.

If you require a Tier 4 student visa, your qualification must be one of the secure English language tests accepted by UK Border Agency:

For further information about English language requirements, please contact the Recruitment and International Office: pgadmissions@glasgow.ac.uk

Fees and funding

Tuition fees for 2014-15 (subject to change and for guidance only)

MSc

Home and EU
Full time fee£8300
International
Full time fee£17250

Deposits

The University requires a deposit to be paid by International (beyond the EU) applicants in receipt of an offer to this programme: please see: Deposits for entry in 2014/15

Funding opportunities

Career prospects

As a graduate you will have all the skills and attributes to pursue strategic marketing and business analyst roles with international and multinational organisations.

How to apply

We ask that you apply online for a postgraduate taught degree. Our system allows you to fill out the standard application form online and submit this to the University within 42 days of starting your application.

You need to read the guide to applying online before starting your application. It will ensure you are ready to proceed, as well as answer many common questions about the process.

Guide to applying online

Do I have to apply online for a postgraduate taught degree?

Yes. To apply for a postgraduate taught degree you must apply online. We are unable to accept your application by any other means than online.

Do I need to complete and submit the application in a single session?

No. You have 42 days to submit your application once you begin the process. You may save and return to your application as many times as you wish to update information, complete sections or upload additional documents such as your final transcript or your language test.

What essential documentation should I have available before I start my application?

As well as completing your online application fully, it is essential that you submit the following documents:

  • A copy (or copies) of your official degree certificate(s)
  • A copy (or copies) of your official academic transcript(s), showing full details of subjects studied and grades/marks obtained
  • Official English translations of the certificate(s) and transcript(s)
  • Two supporting reference letters on headed paper
  • Evidence of your English Language ability (if your first language is not English)
  • Any additional documents required for this programme (see Entry requirements for this programme)
  • A copy of the photo page of your passport (Non-EU students only)

Do my supporting documents need to be submitted online?

Yes, where possible, please upload the supporting documents with your application.

What if I am unable to submit all of my supporting documents online?

If you cannot upload an electronic copy of a document and need to send it in by post, please attach a cover sheet to it that includes your name, the programme you are applying for, and your application reference number.

You may send them to:

Recruitment & International Office
71 Southpark Avenue
Glasgow
G12 8QQ
Fax: +44 141 330 4045

Can I email my supporting documents?

No. We cannot accept email submissions of your supporting documents.

What entry requirements should I have met before applying? Where can I find them?

You should check that you have met (or are likely to have met prior to the start of the programme) the individual entry requirements for the degree programme you are applying for. This information can be found on the ‘entry requirements’ tab on each individual programme page, such as the one you are viewing now.

What English Language requirements should I have met before applying? Where can I find them?

If you are an international student, you should also check that you have met the English Language requirements specific to the programme you are applying for. These can also be found on the ‘entry requirements’ tab for each specific programme.

Guidance notes for using the online application

These notes are intended to help you complete the online application form accurately, they are also available within the help section of the online application form. 

  • Name and Date of birth: must appear exactly as they do on your passport. Please take time to check the spelling and lay-out.
  • Contact Details: Correspondence address. All contact relevant to your application will be sent to this address including the offer letter(s). If your address changes, please contact us as soon as possible.
  • Choice of course: Please select carefully the course you want to study. As your application will be sent to the admissions committee for each course you select it is important to consider at this stage why you are interested in the course and that it is reflected in your application.
  • Proposed date of entry: Please state your preferred start date including the month and the year. Taught masters degrees tend to begin in September. Research degrees may start in any month.
  • Education and Qualifications: Please complete this section as fully as possible indicating any relevant Higher Education qualifications starting with the most recent. Complete the name of the Institution (s) as it appears on the degree certificate or transcript.
  • English Language Proficiency: Please state the date of any English language test taken (or to be taken) and the award date (or expected award date if known).
  • Employment and Experience: Please complete this section as fully as possible with all employments relevant to your course. Additional details may be attached in your personal statement/proposal where appropriate.
  • References: Please provide the names and contact details of two academic references. Where applicable one of these references may be from your current employer. References should be completed on letter headed paper and uploaded on to your application.

Applications from international students for programmes in the Adam Smith Business School are considered in three phases within the admissions cycle. Each phase has a deadline by which applications are required to be submitted. This allows the University to develop a view on the number of applicants who will attend the University in September 2015 and on the number of additional offers that can be made in subsequent phases. The dates for each phase are:

  • Phase 1: applications open 1 October 2014 and close on 31 December 2014
  • Phase 2: applications open 1 February 2015 and close on 31 March 2015
  • Phase 3: applications open  1 May 2015 and close on 30 June 2015

It should be emphasised that applications for these programmes will be reviewed, decisions made and requests for deposits made on an on-going basis throughout each phase and that it is possible that a programme may close for new applications before the deadline date if all the places in that phase have been filled. Please note that it is not possible to submit an application or be considered for admission out with the dates above.

Please note that we are still accepting applications from Home/EU applicants to ALL programmes in the Adam Smith Business School.

Apply now