The Masters in International Strategic Marketing will build on your general foundation in business/commerce and management. It is designed to develop the skills, knowledge and understanding required by marketing professionals operating in today’s highly globalised and competitive world.

Programme overview

• MSc: 12 months full-time;

You will participate in a research-led programme with courses that develop your competence in sound strategic marketing planning.

You will gain expertise in international marketing, including strategic thinking, financing your market plan, and all the skills required to become a success in your chosen international marketing career.

Core courses

• Global business environment
• International strategic management 
• Strategic marketing management 
• Business finance 
• Consumer behaviour 
• Marketing communications
• Market planning and decision making
• International marketing foresight
• Research methods and dissertation training
• Business simulation.

Optional courses

• International brand management
• International business ethics
• Export marketing 
• Advanced topics in marketing futurecast
• E-marketing strategy
• Knowledge economy 
• Internationalisation of small and medium-sized enterprises
• Business growth
• Services marketing
• Analytical problems in marketing futurecast.

Career prospects

As a graduate you will have all the skills and attributes to pursue strategic marketing and business analyst roles with international and multinational organisations.

The programme links you to professional practice and employers with a series of seminars and discussions from guest speakers. You will also visit businesses to discuss strategic marketing solutions with marketing managers. Graduates of our MSc programmes go on to work for employers like Abn Amro, Siemens, Citigroup, China Chamber of International Commerce, Atkins, and Procter & Gamble.

Academic entry requirements

You should have at least a 2:1 Honours degree or non-UK equivalent (eg, a GPA of 3.0 or above) in business and management, marketing or commerce, or a relevant social science, engineering or science degree containing at least 20% coverage of marketing and economics. Those who do not have such a background who would like to pursue further studies in the area of marketing and/or business growth are advised to apply for MSc Management with Enterprise and Business Growth.

International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of foundation courses.

English language requirements

For applicants whose first language is not English, the University sets a minimum English Language proficiency level.

International English Language Testing System (IELTS) Academic module (not General Training):

• overall score 6.5
• no sub-test less than 6.0, with writing at 6.5
• or equivalent scores in another recognised qualification (see below)
   

Common equivalent English language qualifications:

• ibTOEFL: 115; minimum Listening: 28; Reading: 29; Writing: 30; Speaking:26

Pre-sessional courses
The University of Glasgow accepts evidence of the required language level from the Language Centre Pre-sessional courses. We also consider other BALEAP accredited pre-sessional courses:

• Language Centre, University of Glasgow
• BALEAP guide to accredited courses 

FAQs

Visa requirements and proof of English language level

It is a visa requirement to provide information on your level of English based on an internationally recognised and secure English language test. All test reports must be no more than 2 years old. A list of these can be found on the UK Border Agency website. If you have never taken one of these tests before, you can get an initial idea of your level by using the Common European Framework self-assessment grid which gives you a level for each skill (e.g. listening B1/writing B2 etc.) However, please note that this is not a secure English language test and it is not sufficient evidence of your level of English for visa requirements.

If you require a Tier 4 student visa, your qualification must be one of the secure English language tests accepted by UK Border Agency:

• UK Border Agency Tier 4 English Language requirements
• UKBA list of approved English language tests [pdf]

For further information about English language requirements, please contact the Recruitment and International Office: pgadmissions@glasgow.ac.uk

Apply now

Business School deposits

A £2,000 deposit is requested for this programme from International (beyond the EU) applicants who are eligible for an offer to this programme (deposits are specifically requested from international applicants who require a Certificate of Acceptance to Study (CAS) Letter from the University in order that they can apply for visas. The deposit indicates the applicants commitment to study at Glasgow and is a prerequisite to issuing the CAS letters).

The deposit is redeemable against your overall tuition fee, and helps the University ascertain which students are committed to attend the University in September 2013.

Deposits are accepted on a first-come, first-served basis and you should note that the courses may close before the deposit deadline if all available places are taken.

Terms and Conditions

The £2,000 deposit may be refunded in certain circumstances, minus a £200 handling fee. Each individual request for repayment will be considered, but the following guidelines will apply:

Deposits WILL be refunded to applicants under the following circumstances:

1. Where the applicant has personal circumstances such as illness, bereavement or other family situations that has prevented them coming to the UK. Medical or other proof may be requested.
2. Applicant can prove that they have applied for a Visa to attend the University of Glasgow, but this has been refused. The applicant must have shown ‘real intent’ to study at the University of Glasgow but has been unable to get their visa;
3. Applicant does not meet the academic or language test conditions of his / her offer – please note that evidence must be provided that indicates a reasonable attempt was made to meet language conditions.

Deposits WILL NOT be refunded to applicants under the following circumstances:

1. Applicant decides to go to another institution;
2. Applicant cannot be released from work to study at the University of Glasgow;
3. Applicant does not send completed documentation as requested in the condition of the offer – this may be required in order to prove that the conditions of offer have not been met for academic or language test reasons – failure to respond to requests for this information will result in non-repayment of deposit;
4. Applicant has not secured funding to attend the University of Glasgow  – this may be as a result of not being successful in applications for scholarships, OR simply not having sufficient funds in bank at time of visa application. This condition will apply unless it can be proven that there are clear mitigating circumstances which have significantly changed the individual’s position since the time of application

Should a situation arise whereby an applicant cannot be accepted, either due to an error on the part of the University, or if the course has reached its maximum capacity by the time the deposit is received, then the deposit will be refunded in full (without deduction of a handling fee).

For 2013-14

MSc