Author: Stuart McPherson

Corporate Communications Guidelines
1.Logo: The logo is placed in the top left corner inside a coloured band or 'lock-up'. A PDF details the logo types and correct spacing within the band. The enclosed logo is sized for A4 documents, but there are recommended sizes in the PDF please note the listed size just refers to the main part of the logo e.g. the left edge of the shield to the edge of the W in 'Glasgow', any additional text with a vertical line in the middle is 'extra' to this. Min height of logo=35 pixels (0.93 cm).
The most commonly used version is the 'Keyline' version which has a white outline and text and is commonly seen on our corporate-branded goods, inside a colour band.
The colour version can be used on lighter coloured bands, but most of the time it is relegated to 3rd-party use and Microsoft Word. All official logos for the University, Colleges, Institutes etc can be downloaded in high resolution in EPS or BMP/PNG format from the website.
2. Fonts: We have 2 fonts that we use; Swiss or Garamond. If these are unavailable Arial is very similar to Swiss, and Times New Roman has close similarity to Garamond. Swiss/Arial is probably most effective for leaflets and publicity materials and is easier to read.
3. Imagery: Should be realistic, documentary style images, and full-bleed on the front cover. Cut-outs, computer graphics or set-up looking studio images are not allowed, although diagrams/charts/graphs etc. are all ok inside for illustrative purposes. I can give you access to our Corp Communications University photo library on request.
4. Colours: The University Blue is our primary colour and should be used prominently in all our communications.
The University Blue is part of a broader palette of expressive colours selected to convey aspects of our personality and add impact to our communications.
When choosing colour please consider which ones will help convey your message to your audience and will complement your chosen photographs.
For example, if you are communicating to our current students you may feel it is appropriate to use colours mainly from the Vivid range.
Communicating to research funders, you may use mainly colours from the Quality range.
If you want to communicate a message related to our history you may use mainly colours from the Rich range.