Professor Graeme Martin
Director of Centre for Reputation Management through People (CRMP)
Programme Director for the MSc Strategic HR and Organisational Change
Email: g.martin@lbss.gla.ac.uk
Tel: +44 [0]141 330 6302
HR blog: graememartinshrblog.blogspot.com/
Websites: www.managingpeoplebook.com; www.gla.ac.uk/crmp
Teaching interests: Leading and Managing People, Strategic Human Resources, the Links Between Corporate Reputation and Human Resources, and the Impact of Technology on Human Resources
Research interests: Strategic HR and Leadership, Organisational Reputation Management, Branding and Human Resources, Information and communications technologies and Managing People, Human Capital
Biography
Graeme is Director of the Centre for Reputation Management through People (CRMP), assistant course director for the Masters in Human Resource Management and course director for Masters in Clinical Leadership run in conjunction with the Royal College of Physicians and Surgeons of Glasgow. He also teaches and holds visiting appointments in Sweden, the USA, Italy, Columbia and Australia, is a member of the scientific committee of IDRAC in Lyon, and has been instrumental in recently establishing a Centre for Employer Branding and Reputation Management at Peking University jointly with the University of Glasgow. Following an early career in personnel and industrial relations management, he has published widely in the fields of HRM and change management. Currently, he is editing a book series for Butterworth Heinemann on Advanced Human Resource Management Practice, has published five books on HR and numerous articles, book chapters and reports for organisations including the CIPD, Scottish Enterprise and ESRC/Scottish Government. Graeme has consulted widely with a number of private and public sector organizations in the UK, continental Europe and Australia. He is currently working with Getinge, a Swedish-based multinational; Holcim, a Swiss-based multinational, the EU HR Directorate, Adcorp, an Australian consulting company; the NHS in Scotland, NHS Greater Glasgow and Clyde, NHS Lothian, NHS Tayside and the Public Sector People Managers Association. He has been appointed as a judge on national awards in HR excellence for both the CIPD and Personnel Today, and is working with the CIPD in Scotland on their ‘Shaping the Future’ programme. Until recently he was also member of advisory panel to the Scottish Government on public services reform and human capital.
Current research projects
- The relationship between corporate reputations, branding and HR
- e-HR, Web 2.0 and the future of the HR function
- Strategic leadership role of HR directors in the NHS in Scotland
- The impact of investment in human capital on organizational learning and innovation in the public services in Scotland
- Governance and HR in healthcare
Recent grants
| Year | Project | Amount |
|---|---|---|
| 2008 | Employer branding and corporate reputation management in the NHS. Research funding from NHS Scotland | £80,000 |
| 2008 | Staff governance and retention. Research funding from Greater Glasgow and Clyde Health Board | £35,000 |
| 2008 | Web 2.0 and HR. Scoping research funding from the CIPD | £20,000 |
| 2007 | ESRC/Scottish Executive PhD Scholarship for research into human capital (awarded over four year period) | Approx £60,000 |
| 2007 | Scottish Executive Health Department for research into the development needs of HR directors in the NHS in Scotland | £15,000 |
| 2004 | Preliminary Funded work for CIPD on technology and HR | £5,000 |
| 2004-2005 | EU project on the future of eLearning among member states in Europe, with colleagues from Denmark and the UK | €110,000 |
| 2003-2005 | Funding for work into HR and Branding for EBS and the Scottish Partnership of the CIPD, (Edinburgh Business School and CIPD) | £15,000 |
| 2003- 2004 | Research into eLearning (Scottish Enterprise and EU funding) | £9,400 |
| 2002- 2004 | CIPD grant for research into HR and Branding | £4500 |
| 2002- 2004 | Scottish Enterprise, research into eLearning | £20,000 |
| 2002 | Carnegie Trust for investigation into life long learning | £20,000 |
| 2000-2002 | European Union funding through the Leonardo da Vinci project for investigation in Accreditation of Competences in Europe (with STOAS, Netherlands) | 12,200 ECUs |
Recent research publications (since 2001)
Books
- Burke, R., Martin, G. & Cooper, C. (eds.) 2010 forthcoming. Corporate Reputations: Managing Opportunities and Challenges, London: Routledge.
- Martin, G., Reddington, M. & Alexander, H. (eds), 2008. Technology, outsourcing and transforming HR. Oxford: Butterworth Heinemann
- Martin, G., 2006. Managing People and Organizations in Changing Contexts, Oxford: Butterworth Heinemann
- Zhang, H. and Martin, G., 2003. Human Resource Management Practices in Sino-Foreign Joint Ventures. Jiangxi Science and Technology Press.
Articles
- Martin, G. and Reddington, M. 2009. Theorizing the links between e-HR and Strategic HRM: A framework, case illustration and some reflections, International Journal of Human Resource Management, forthcoming.
- Martin, G. & Reddington, M. 2009. Re-conceptualizing absorptive capacity to explain the e-enablement of the HR function in organizations, Employee Relations, forthcoming
- Martin, G., 2009. Driving corporate reputations from the inside: a strategic role and strategic dilemmas for HR, Asia Pacific Journal of Human Resource Management, 47(2)
- Martin, G., Beaumont, P.B., Doig, R., & Pate, J. M., 2005. Branding: A new performance discourse for HR, European Management Journal, 23 (1), p.76-88
- Bell, M. Martin, G., & Clarke, T., 2004. Engaging in the future of eLearning: A scenarios-based approach, Education and Training, 46 (6/7), p.296-307
- Martin, G., Massy, J. & Clarke, T., 2003. When absorptive capacity meets institutions and (e)learners. International Journal of Training and Development, 7 (4), p.222-244
- Martin, G., Pate, J., Beaumont, P. B. & Murdoch, A., 2003. The uncertain road to partnership: Industrial relations in the UK North Sea Drilling Industry, Employee Relations, 25(6), p.594-612
- Pate, J. & Martin, G & McGoldrick, J., 2003.The Psychological Contract, Trust and Violation: A Conceptual Model and some Case Study Evidence. Employee Relations, 25 (6) 557-573 .
- Pate, J. & Martin, G., 2003. The accreditation of prior competences in workplace learning: Some case study evidence from the Scottish Hospitality sector. European Journal of Industrial Training.
- Martin, G. & Beaumont, P. B., 2001. Transforming multinational enterprises: Towards a process model of strategic HRM change in MNEs. International Journal of Human Resource Management, 10(6), p.34-55
- *Martin, G., Pate, J & Beaumont, P. B., 2001. Company-based continuous education: What’s the pay-off for employees, Human Resource Management Journal, 11(4), p.55-73
- Pate, J., Martin, G., and Staines, H., 2001. The New Psychological Contract, cynicism and organizational change: A theoretical framework and case study evidence. Journal of Strategic Change, 9(1)
Book chapters
- Martin, G. forthcoming. Employer branding: Opportunities and Challenges. In. Zhang, H. et al (eds.) Employer branding in China, Beijing: Peking University Press.
- Martin, G. & McGoldrick, J., forthcoming. Corporate governance and HR: some reflections and a case study from the UK National Health Service. In Young, S. Contemporary Issues in International Governance, Tilde University Press.
- Martin, G., 2008, forthcoming. Employer branding and reputation management. In Cooper, C. & Burke, R. (Eds.) High Performing Organizations. London: Routledge.
- Martin, G. & Hetrick, S, 2008, forthcoming. Employer branding: the case of Finco. In P. Sparrow (Ed.) The encyclopedia of international human resource management, London: Routledge.
- Martin, G., Beaumont, P.B., Doig, R., & Pate, J. M., 2006. Branding: A new performance discourse for HR. In B. A and Rao & P Baid (Eds.) Employer branding. Hyderbad, India: Icfai Press.
- Pate, J. and Martin, G., 2003. Trust and the Psychological Contract. In V.
Mangematin, D. Harrisson and C. Thuderoz (Eds.) Trust and Confidence, Paris, CNRS Editions.
- Martin, G. Beaumont, P. B. and Pate, J., 2003. A Process Model of Strategic Change and Some Case Study Evidence. In W. Cooke (Ed) Multinational Companies & Transnational Workplace Issues, Westport, Ct: Quorom Press.
Reports
- Martin, G. 2009. Do we need a leadership 2.0 for new times in Scotland and its public sector? In ESRC Seminar Series with the Scottish Government, Leadership in the Public Sector in Scotland, pps9-15.
- Martin, G., Reddington, M., and Kneafsey, M.B., 2008. Web 2.0 and HR, Research Insights. London: Chartered Institute of Personnel and Development
- Martin, G. and Tansley, C., 2008. Talent management and the older workforce, ESRC/Scottish Government Report.
- Martin, G., 2007. Employer branding: Time for a long and hard look. London: Research Insight into Employer Branding, Chartered Institute of Personnel and Development, London
- Martin, G., 2005. Technology and people management: challenges and opportunities, London: Chartered Institute of Personnel and Development: Wimbledon
- Martin, G & Doig, R. M., 2004. New Technology and managing people: The CIPD’s future research agenda, Chartered Institute of Personnel and Development: Wimbledon
- Massy, J., Hamman, K-E, & Martin, G., 2005. The future of e-learning in Europe. A Report for the European Union. EU, Brussels.
- Martin, G. and Beaumont, P.B., 2003. What’s in a name? Building the relationship between people management and branding. Chartered Institute of Personnel and Development, London.
- Martin, G., Robson, I and Jennings, A., 2002. The Adoption, Diffusion and Exploitation of eLearning in Europe: An Overview and Analysis of the UK, Germany and France, Scottish Enterprise, Glasgow.
- Martin, G. and Jennings, A., 2002. An evaluation of technology platforms used in eLearning in Scotland, Scottish Enterprise, Glasgow
- Martin, G. and Jennings, A., 2002. The requirements for skills for eLearning in Scotland, Scottish Enterprise, Glasgow.